The indian quick-service restaurant (QSR) sector has been on the rise in recent years, especially for brands that provide differentiated and delicious fast food. Among the largest success stories in this category is Wow! Momo is a brand that has taken the humble momo to culinary heights.
This offers a very lucrative franchise business venture for businesspersons and food lovers to invest in a flourishing and well-known brand. Investing requires knowledge of the Wow Momo franchise investment, investment level, and earning capacity beforehand. As India’s market for snack food is estimated to grow to $17.11 billion by 2025, at a 6.89% CAGR, demand for ready-to-consume foods such as momo and pizza is increasing. Wow! Momo is in a great position to capitalize on this trend, with a scalable business model and high returns, making it a very attractive franchise opportunity.
The Wow Momo franchise cost varies, and to get a complete understanding, you’ll need to read the full article.
About Wow Momo Franchise
| Category | Details |
| Founder | Sagar Daryani and Binod Homagai |
| Founded in | 2008 |
| Products Offered | Momos, Tibetan and Nepalese cuisine (momos in various forms like steamed, fried, baked), burgers, noodles, desserts |
| Number of Stores | 650+ (As Per March 2025) |
| Target Audience | Young professionals, students, families, urban population, street food lovers |
| Growth Potential | High – Rapid expansion across India, moving into new markets, potential for international growth as demand for quick-service restaurants (QSR) increases |
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Unique Selling Proposition (USP)
- Focus on Momo: Wow Momo has created a place for momos in fast food menus, leaving behind the street corner and putting them in malls, food courts, and standalones. Right from categories, this specialization in momos distinguishes it from all other QSR brands. With an increasing number of outlets, understanding the Wow Momo Franchise Cost becomes essential for potential investors looking to tap into this growing market.
- Innovative & Varied Menu: Over 20 types of momos are offered by the brand-from, steamed to fried, pan-for-fried to tandoori, and lastly, even chocolate-filled with a broad spectrum of consumer preferences.
- Affordability & Availability: Wow Momo is very capable of cost, making it appealing for students, working professionals, and families. Its kiosk models have been designed small enough to be planted in places with high foot traffic.
- Huge Brand Equity: Wow, Momo has gained a loyal customer base through aggressive marketing, celebrity endorsements, and a strong presence on social networks.
- Operations Which Are Not Human: They have given AI-allied ordering systems, the contactless payment system, and the cloud kitchen, improving customer experience and operational efficiency.
- Fast-Track Expansion Model: Wow Momo advocates a model of low investment and high profits, allowing its franchisees to expand rapidly with very low operational complexities.
- Hybrid Business Model: Apart from retail stores, Wow Momo has opened delivery kitchens and tied up with supermarkets to stock ready-to-eat frozen momos to add revenue streams.
Why Invest in a Wow Momo Franchise?
Here are reasons why investment in a Wow franchise could be a very sensible decision.
- Well-Recognized Brand with Track Record: Wow! Momo is an extremely popular brand in India. Having taken momos from street corners to malls and freestanding restaurants, it has developed a niche for momos within the fast-food category. Being an already well-established brand favors franchisees as it reduces the risks of starting a new venture.
- Extremely Broad Product Line: Compared to certain other QSR brands with very few pre-set menu items, Wow! Momo has launched a huge array of momos. The company offers over 20 flavors of momos, ranging from steamed, fried, and pan-fried momos to tandoori and chocolate-filled momos.
- Extensive Support and Training: Wow! Momo greatly supports franchisees in all aspects—area selection, store installation, employee training, and marketing. The company’s strong operational system makes business operations run smoothly, even for novice entrepreneurs. Its AI-based ordering systems, touchless payments, and cloud kitchens make it efficient and easier for franchise owners to manage.
- Scalability and Growth Opportunities: The company gives a high-profit business model with minimal setup and operational costs. Individuals can grow by opening more than one store, benefiting from the set supply chain and operational system. Its hybrid business model—delivery kitchens, retail restaurants, and ready-to-eat frozen momos in grocery stores—means extra income streams for owners.
- High-Profit Margins: The QSR model is able to deliver high-margin profits due to cost-optimized architectures. Wow, Momo’s low price is the selling point among students, working professionals, and families, promising consistent sales. Understanding the Wow Momo Franchise Cost helps potential investors evaluate profit margins and long-term sustainability.
- Huge Brand Equity: Wow! Momo has generated enormous brand capital with aggressive marketing, celebrity sponsorships, and social media coverage. Its broad customer base and creative menu help it enjoy competitive positioning in the market.
Wow Momo Franchise Cost Breakdown
| Cost Structure | Approximate Cost (INR) |
| Franchise Fee | ₹8-10 Lakhs |
| Fit-out & Furniture | ₹15-25 Lakhs |
| Initial Stock | ₹1-2 Lakhs |
| Royalty Charges | 6% of Monthly Sales |
| Operating Costs | ₹5-7 Lakhs (per month) including rent, staff, utilities |
Below is the detailed breakdown of Wow Momo Franchise Cost:
- Franchise Fee: The initial franchise fee is ₹8-10 lakhs. You get the rights to use the brand name, menu, and operating systems.
- Setup Costs: these would include the design of the store, purchasing furniture and equipment, and installation of required fixturing. These would be between ₹12-20 lakhs as a function of the format of the outlets.
- Equipment: Wow Momo needs certain equipment for its products, like steamers, fryers, and refrigerators, for ₹5-6 lakhs.
- Marketing and Promotion: You will be expected by the Company to save for the first push of marketing; this will be ₹1-2 lakhs.
- Royalty Fees: You will pay 5-7% of your monthly revenue as royalty to Wow Momo.
- Total Investment: The average investment in opening a Wow Momo franchise is around ₹20-30 lakhs on location, format, and size.
Is Wow Momo Franchise a Good Business Opportunity?
A good business or a bad business? Wow franchise. In short, it is. Since more and more people look for quick and affordable food with great taste, along with great brand identification and customer loyalty to Wow Momo Franchise Cost will be the most profitable business in India. In terms of support to the franchisees, the company has much to offer, like training to the staff, marketing, and operational support. Therefore, it is a brilliant choice for both veterans in the food business and first-timers.
Some key business reasons that make this investment a good one in investing in a Wow franchise are as follows:
- Brand recognition is high: Wow Momo happens to be an Indian QSR brand that people trust.
- Product innovation: The brand is continuously coming up with new flavors of momos and innovative varieties, so it will keep the customer attracted with the same set of products all through their life cycle.
- Comprehensive franchise support: Complete support to a franchisee for the setup and running of the business.
- Operating costs: being less and demand huge, Wow franchises will be good returns on the investment.
What Does One Need to Open a Wow Momo Franchise?
Opening this business model would be extremely well planned, but only with proper preparation. To operate the franchise smoothly, some essentials need to be done.
1. Location
Any QSR’s most important success factor is location. Locations at malls, food courts, commercial streets, and other places are ideal for a Wow Momo outlet. Even locations near offices, colleges, and shopping areas could help create a constant customer flow stream.
2. Space
The size of a Wow Momo outlet will vary between 250 to 350 square feet for kiosks and 600 square feet for full-service dine-in outlets. Your store format will depend on your budget and the type of customers you intend to attract.
3. Staffing
Suitable recruitment and training of staff are very essential. Wow Momo offers training assistance to the franchisee so that the workers are well-equipped about food preparation, customer care, and hygiene standards.
4. Equipment
A Wow Momo outlet is specialized equipment of the type of steamers, fryers, and refrigeration units. The number of specific equipment to be used will be estimated by the company and also it shall be provided.
5. Integration
The company developed an integrated supply chain network wherein all the franchises were provided with all of its ingredients and supplies that were sourced only through the company’s designated vendors so that the taste and quality could be maintained uniform at all the outlets.
6. Licenses and Permits
To operate an enterprise related to food, first of all, it needs legal rights, and legal right is insured through licenses and permits. These licenses and permits signify the fulfillment of requirements you have set up before you to comply with the provisions required for running any food business.
Necessary Documents
You must submit a series of documents while applying for the Wow Momo franchise. Some common ones include:
- ID Proof: A copy of your PAN card or Aadhaar card to verify your identity.
- Proof of Address: Utility bill or rental agreement for verifying the place you stay at.
- Bank statements or other evidence of having sufficient funds would reflect that the applicant has enough capability to invest in a franchise.
- Business Experience: The experience, if any, would prove helpful, though it is not essential. Relevant experience in the F&B or retail sectors could enhance an application.
- Ownership Documents: Now, if you own the place to establish your franchise, you must provide ownership documents. If you are taking the place on a lease, sometimes they will also demand a lease agreement.
- No Objection Certificate (NOC): The other case would be if you are taking a place on a lease, then sometimes they might ask for the NOC from your landlord that permits you to start a food outlet.
How to Apply for Wow Momo Franchise
Here is a step-by-step guide on how to apply for a Wow franchise:
1. Research and Inquiry
This should be prepared even before one applies as you can determine the right franchise model for your use, the cost involved, and the market scope for your chosen location. You can obtain this by visiting the official website of Wow Momo or by direct communication with them through the form they accommodated on their website.
2. Submission of Form
After putting all of your needs together, you can now fill up the Wow franchise application form, which is found on their website. Details requested include personal information, financial capability, business background if any, and location preferences.
3. Franchisee Review
Once you have sent your application, the team at Wow Momo assesses it to understand how you fit in as a franchisee. The assessment is done based on your financial status and entrepreneurial experience and decides the extent of commitment you would need for the franchise.
4. Location Selection and Approval
After clearing the entrance test, you would be in touch with the Wow Momo team to close in on a specific location for your outlet. The Company likes places with heavy footfalls, like shopping malls, food courts, and so on, in other crowded commercial locales.
5. Signing of Franchise Agreement
After finalizing the place, you would finalize the franchise agreement. The document would detail what to expect from franchises and other operational specifications set for the business such as the amount of royalties, fees that you pay, operational specifications, and support Wow Momo is going to give you.
6. Store Organisation and Training Setup
But in fact, it starts working the moment you sign it. The set up of the store is also taken care of by the Wow Momo team. It would include design work on the store’s interior and branding and all equipment installation. The staff is hence trained at this point so that they will be very well equipped to roll out the launched store.
Wow Momo Franchise: Is It Worth the Investment?
The considerations that should be considered while investing in a Wow franchise include the following. The Wow Momo Franchise Cost to set up this franchise ranges between ₹20-30 lakhs. This cost depends on the size of the outlet and its location. This amount would contain franchise fees provided to you along with costs regarding its setup, equipment, and marketing.
With a pretty impressive ROI for the Wow Momo franchise, most franchisees manage to recover in 2-3 years from the date they start the business- it all varies with location and the state of their business. High margins and moderate setup cost with a widespread brand presence make Wow Momo a solid investment in the QSR space.
You can review their revenue in recent years to get an idea.
Revenue Growth:
- 2022 Revenue: ₹300 crore
- 2024 Revenue: ₹450 crore
- Projected 2025 Revenue: ₹1,000-1,200 crore
Support and Training Provided by Wow Momo
This is one of the reasons why Wow Momo is such a great franchise with a well-structured model and proper support and training.
Training Programs
Wow Momo trains the franchisee and his staff very well before opening up the outlet. It takes care of all essentials, like food preparation, customer service, hygiene standards, and quality control. The brand wants constant food quality in all its outlets
Operational Support
Once it’s up and running, Wow Momo fulfills the business requirements of a shop. It equips its franchisees for the day-to-day operation of the business, lending to training and knowledge sharing in the form of new menu offerings, operational efficiencies, and customer engagement initiatives.
Marketing and Branding
Perhaps the biggest benefit of associating with the Wow Momo network is the brand name and marketing. The company supports it with national campaigns, social media promotion, and local advertising support to attract and retain customers in the competitive QSR space.
Pros & Cons of this Franchise Business
Like any other business, this franchise has some downsides and upsides. Here is a short analysis of its pros and cons for your wise decision:
Pros:
1. Strong Brand Presence
Wow, Momo is a new but trustworthy brand in India’s QSR, and it automatically attracts customers because of its popularity. This, in turn, saves a lot of marketing effort.
2. Innovative Product Line
What’s impressive about Momo is that it offers very diversified momos and fusions catering to the mass customer base. From the traditional steamed momos to tandoori and chocolate varieties to the novelties of this brand, customers are held on a tight leash.
3. In-depth Support
Wow Momo provides immense support on training, marketing, operations, and supply chain management to ensure that its franchisees get all of whatever they need to get it all started.
4. Scalability
The setup and operating cost of the Wow Momo franchise is relatively low. A franchisee who can be successful opens up many outlets in different places.
5. Investment is Relatively Low
This makes Wow Momo a franchise that requires much less investment as compared to most QSR franchise investments and is thus accessible to first-time entrepreneurs.
Cons:
1. Location
Location is also very much a success determinant. The place with less traffic may not bring enough customers hence the revenue potential is going to suffer.
2. Competition in the Market
Though Wow Momo has established its niche, QSR turns out to be a highly competitive market with many local and international brands fighting to attract consumer attention. To maintain the stand of competition, the franchisees have to maintain the highest level of standards.
3. Royalty
Owner-operated franchises bring in steady royalty streams, typically ranging from 5 to 7% of their monthly revenue. While common in most franchise models, this actually devours big chunks out of the profit as a whole.
Conclusion
Any Wow Momo franchise cost would thus appeal to anyone keen on entering India’s booming food industry. With a relatively moderate investment and a strong brand name by their side, the returns can be quite steady with good scope for increasing them. Only with the right selection of location and effective management of the business with the support of Wow Momo can this be done.
FAQs
1. Who are the founders of Wow Momo?
The founders of Wow Momo are Sagar Daryani and Binod Homagai. In 2008, they founded this company.
2. In which year was Wow Momo established?
Wow Momo was established in Kolkata in 2008.
3. How many outlets of Wow Momo have been established in India?
There are more than 500 outlets of Wow Momo across India.
4. What may be the initial investment in setting up a Wow Momo franchise?
The investment in a Wow franchise falls within the range of ₹20-30 lakhs.
