Have you ever browsed through Myntra and marveled at the seemingly infinite line of stylish clothes, shoes, and accessories and thought, “My products would look so good here”? It is a thought that has probably crossed the mind of a business owner in the fashion and lifestyle space. Myntra is not only the largest online fashion retailer in India, it is also a platform on which brands can launch to reach millions of style-savvy consumers. In fact, selling on Myntra is considered one of the most promising business ideas for women in India for aspiring entrepreneurs.
How can you change your position from a shopper to a seller? It may appear to be a complex procedure that only large established names can do. The best news is, it is more accessible than you thought. Be it a small boutique, a homegrown brand or a large manufacturing unit, Myntra provides a platform to market your products to the right audience.
This guide is your helpful roadmap. We will take you through it step-by-step in the easiest way possible. We will discuss the process of Myntra Seller Registration, the documents that you will require, your way around the seller dashboard, and most importantly how to make your Myntra store a thriving business. Okay, let us begin!
What is a Myntra Seller?
In simple words, a Myntra Seller is a company or a brand that sells its products on the Myntra marketplace. Imagine Myntra as a huge, extremely popular mall and as a seller, you rent one of the shops in the mall. This shop is your online business storefront that is available to the millions of individuals who visit the mall on a daily basis. You control the products and Myntra assists you in every aspect of attracting customers to delivering the orders.
What Kinds of Products Can You Sell?
Myntra is a curated marketplace, which implies that it pays much attention to certain categories to preserve its status as a fashion and lifestyle platform. You can not sell everything, as the platform is mainly oriented at fashion, beauty, and lifestyle products, much like other Product Based Companies in India that focus on specific niches to maintain brand identity and customer trust.
- Apparel: This is the largest category. It offers all kinds of ethnic wear such as kurtas and sarees as well as western wear such as dresses, T-shirts, jeans and formal wear of men, women and kids.
- Footwear: This category is huge, including casual shoes and sandals, formal footwear, and heels.
- Accessories: This consists of fashion jewelry, watches, sunglasses, bags, wallets, belts and scarves.
- Beauty & Personal Care: Skin care, makeup, fragrances and grooming products of different brands are a great attraction.
- Home & Living: This is an increasing category that has bed linens, curtains, cushions, home decor and kitchenware.
The trick here is that your products must fit the image of Myntra, they must be of high quality, authentic and attractive to a modern, fashion-forward consumer.
Benefits of Selling on Myntra
What is the point of becoming a Myntra seller? The payoffs are high
- Secure and Timely Payments: Myntra has a transparent and smooth payment system. You receive your payments on a regular basis without running after customers to get their money.
- Brand Credibility: Simply by being on Myntra, an impression of credibility is given to your brand. Customers have faith in Myntra in terms of quality and originality. Being mentioned among the best national and international brands, your brand gains credibility.
- Easy Logistics: The logistics network of Myntra is one of the finest in the country. They deal with the packaging, shipping and delivery by their partners. This will imply that you do not need to worry about finding trusted courier services or delivery management.
- Huge Customer Base: Myntra boasts of a customer base of more than 50 million. As a seller, you have the ability to reach this huge audience that is actively searching fashion products. Years of time and a massive marketing budget would be required to develop this kind of reach on your own.
How to Become a Seller on Myntra
Step-by-Step Registration Process
Step1: Visit the Myntra Partner Program Website: The first step is to visit the official Myntra seller registration page.This can be done by searching online by typing in “Myntra Partner Program.”
Link: https://partners.myntrainfo.com/
Step 2: Fill in the Application Form: You will need to fill in an application form that requires general information about your business. This normally involves:
- Your Company Name
- Your name and Email address
- Mobile Number
- The Nature of Your Business (e.g., Private Limited,
- Partnership, Sole Proprietorship)
- Product Category you wish to sell in.
Step 3: Prepare Your Documents: The most important step is to prepare your documents. Myntra also needs you to be a legally registered business entity. You cannot sell as a man or woman Here is a list of documents you will require to have at hand:
- GST Registration Certificate (GSTIN): This is a must. To sell on any of the major online marketplaces in India, you will need to have a Goods and Services Tax Identification Number.
- PAN Card: The PAN card of the business is needed.
- Bank Account Details: A canceled cheque with the name of your business on it. This is to establish payments.
- Business Registration Proof: This may be a Certificate of Incorporation (of a private limited company), Partnership Deed (of a partnership) or other pertinent business license.
- Trademark Registration Certificate: Myntra will give a lot of emphasis to brands who possess a trademark. When selling products with your own brand name, it is almost inevitable to have a trademark certificate. It is a testament to your ownership and authenticity.
Step 4: Submit Your Application: After you have filled out the form and have your documents, submit your application. The Myntra team will look at it This is not an automated process, a team goes through each application to make sure that it is up to their standards.
Step 5: Verification and Onboarding: In case your application is shortlisted a representative of Myntra will contact you. They will check your documents and negotiate the business terms, such as commission rates and other policies. After all the terms are agreed, you will sign a seller agreement.
Step 6: Listing and Go-Live: Once the agreement is signed, you will get access to Myntra Seller Portal. Here, you will be trained on the usage of the dashboard, listing products, inventory management and order processing. You will be required to do a professional photoshoot of your products according to the strict guidelines of Myntra. When your products have been listed and approved, your store will be published!
Tips for Quick Approval
- Possess a Trademark: This is the greatest point of rapid approval. Myntra desires individual and original brands. A registered trademark will indicate that you are serious about your brand.
- Get Your Documents in Place: Make sure that all documents are clear, valid and correspond to the information in your application. Any mismatch may result in delays
- Establish an online presence: Having a web site or social media pages that look professional is helpful prior to applying. This demonstrates to the Myntra team that you have a brand name.
- Have an Exclusive Catalog: Show an exclusive product catalog. When the products are unique and fill a vacuum in the market, the probability of getting approval is high.
Myntra Seller Portal & Login
After you become an approved seller, the Myntra Seller Portal will be your new best friend. This is your control room to all your business on the platform.
Myntra Seller Portal Overview
The portal, commonly referred to as Myntra Seller Central, is an effective dashboard to provide you with full control over your operations. It is where you will be spending most of your time in the running of your day to day activities. The interface is made to be simple to use and gives you all the information and tools to effectively manage your business.
How to Login to Myntra Seller Account
Once your registration is final and the agreement is signed, Myntra will send you your log in details (a username and password).
- Go to the Myntra Seller Login.
- Enter your registered email and the password given.
- It is strongly advised that you change your password upon your initial log in as a security measure.
- Protect your log in details as this is where you have sensitive information about your business, finances and customers.
Introduction to the Myntra Seller Central Dashboard
On logging in, you will have a dashboard with some important sections. Here is a brief rundown on their activities:
Inventory Management:
This is where you add new products, update and manage your stocks. This is where you can add product images, descriptions, and set prices, and update inventory counts. This is one of the sections that should be updated regularly to avoid selling out of stock products.
Order Management:
This is where an order will be seen once a customer places an order. In this section, you can see new orders, process them (pack and label), and mark them as Ready to Ship. You can trace the whole process of an order placement to delivery, and with the help of Risk Management Software, ensure smoother operations by minimizing errors and potential risks in the workflow.
Payments and Reports:
Here you can see what you have earned. You will be able to see your sales breakdown in detail, the commission and fees taken and the status of your payments. Myntra will show a breakdown of every transaction in order to be transparent.
Promotions and Advertising:
Do you want to increase your sales? This section will enable you to take part in the sale events and promotions of Myntra. You can also use Myntra advertising tools to place advertisements of your products and make them more visible.
Performance Analytics:
This is your report card. The analytics section provides you with your store’s performance. You can view what products are selling the best, keep track of your sales patterns and monitor such key indicators as order fulfillment rate and customer returns. This information is priceless in terms of making intelligent business decisions.
Myntra Seller Fees & Charges (2025)
Selling on such a large platform as Myntra is not free of costs. It is important to know these costs so that you can price your products accordingly and have a profitable business.
The fee structure that Myntra usually follows is a composite of a number of factors:
| Fee Type | Description | Typical Charges / Range |
| Commission Fee | Percentage of the product sale paid to Myntra for using the platform | 4% – 30% (varies by category and seller) |
| Growth Enablement Fee | One-time fee for new sellers, deducted from future payouts | ₹15,000 (Default Plan) or ₹25,000 (Enhanced Plan) |
| Ad Credits | Promotional credits provided with the Growth Enablement Fee | ₹30,000 (Default Plan) or ₹50,000 (Enhanced Plan) |
| Shipping Fee | Cost for delivering the product to the customer | Based on product weight & delivery zone |
| Return / Cancellation Fee | Charges applicable if a customer returns or cancels an order | 2% – 5% of product value |
| Payment Processing Fee | Fee for handling payment transactions | Approximately 2% per transaction |
| Listing Fee | Charges for adding new products to the Myntra catalog | Typically free; may apply in certain cases |
| Packaging Fee | Charges for packaging products according to Myntra’s standards | Varies; non-compliance may incur penalties |
Myntra Seller Support
With the most perfect tools, you may have problems or questions. Myntra has an exclusive support system to its sellers.
Support Channels
- First stop: Seller Help Center. It is an extensive knowledge base with articles and guides on nearly all topics, including listing products and payment knowledge.
- Email/Ticket Support: You can create a support ticket in case of certain problems through the seller portal. A support executive will respond to you with a resolution.
- Seller Support Chat: Chat option can be used by some sellers to get faster and real-time help with simple questions.
- Dedicated Account Manager: High performing sellers or larger brands are often assigned a dedicated account manager who will be their single point of contact in terms of all strategic and operational assistance.
How to Solve Typical Problems
In case of a dispute over a delivery or product condition, it is always necessary to provide clear evidence such as photos of the packed product and shipping labels when you create a ticket.
- Delays in Payment: Payments are done in cycles. The date is indicated in your payment report in the portal. If it is late after that, open a ticket with details of the order.
- Returns: In case you get a damaged product in exchange, you should take a photo of it and report to seller support to get reimbursement in case it is covered by Myntra policies.
Tips for Success as a Myntra Seller
Being listed is only the start of it all. To succeed in Myntra, one has to keep on working. These are some of the tested tips to grow your business:
- Invest in Quality Photoshoots: Myntra is a visual space. Your product images should be professional, clear and as per Myntra guidelines. Use models to demonstrate the fit of apparel. This cannot be compromised.
- Write Descriptive, SEO Friendly Descriptions: Write detailed descriptions of your products. Include details on fabric, fit, wash care and size. Use keywords that customers will use in search.
- Inventory Management: It is painful to receive an order only to find out that the product is not available. Use the seller portal tools to synchronize your inventory in real-time. A low stock-out rate increases your seller rating.
- Price Competitively: Investigate how much your competitors are charging on similar products. Find a middle ground where your price is favorable to customers and yet makes you a good profit margin.
- Participate in Myntra Sales: Myntra sale events, particularly the End of Reason Sale (EORS) attract huge traffic. The involvement can result in a massive sales increase. Plan ahead of time on what to offer and what to stock.
- Encourage Reviews: Reviews are good to build trust and increase the visibility of your product. Provide quality products and quality service to get those 5-star ratings.
- Use Myntra Ads: You can use Myntra ads to promote your bestsellers or new launches provided you have the budget. It can make you highly visible and can bring quality traffic to your products.
Conclusion
Being a Myntra seller is an amazing chance to advance your fashion or lifestyle brand to a new level. It provides you access to a large pool of ready to buy audience and a state of the art e-commerce infrastructure. It is a process that needs a lot of preparation, particularly on documentation and success needs constant effort in managing your store.
With the emphasis on the quality of the products, presentation, and intelligent operations, you can use the power of Myntra platform to create a prosperous and profitable online business. It may appear intimidating at first but with this guide at hand, you are well on your way to seeing your brand shine on the biggest fashion platform of India.
FAQs
1. Can I sell on Myntra without a GST number?
Yes, all sellers on Myntra must have a valid GSTIN. You should be a registered business to sell on the platform.
2. What is the approximate time taken to Myntra seller approval process?
The approval process may take 2-4 weeks depending on how clear you have been on your application, how unique your brand is and how you have verified your documents.
3. Does my brand have to have a registered trademark to sell on Myntra?
Although it is not always mentioned as a must in all the categories, it is highly advisable to have a registered trademark and this puts you in a good position. Myntra puts a premium on authentic brands and a trademark is the best evidence of the same.
4. When does Myntra pay its sellers?
Myntra is a weekly or bi-weekly paying company. The money paid on delivered orders is paid to your registered bank account after deducting the commission, logistics fees, and other charges.
