Are you using social media marketing seriously or just testing it out? Either way, it can be a very rewarding field. As social media marketing grows, artificial intelligence (AI) tools have become crucial for boosting your content creation and targeting the right audience. These tools improve and optimize your social media strategies, giving you an advantage over competitors online.

AI Tools for Social Media assist with many aspects of social media marketing. Let’s look at 20 of the best AI tools that can help anyone, from beginners to experts, with all kinds of social media marketing tasks. Whether you’re just starting or a seasoned pro, these AI tools can supercharge your social media efforts.

What is Social Media Management?

Social media management refers to the process of creating, scheduling, publishing, and analyzing content across various social media platforms. It encompasses a range of activities, including content creation, audience engagement, social listening, analytics, and reputation management. Effective social media management is crucial for businesses to establish and maintain a strong online presence, build brand awareness, and foster relationships with their target audience.

Here are some key points of AI Tools for Social Media For Creative Content:

• Content scheduling and publishing
• Social media monitoring and analytics
• Audience engagement and interaction
• Team collaboration and workflow management
• Social media advertising and campaign management

20 Best AI-Powered Social Media Management Tools for Effortless Branding

1. Buffer

Buffer is a user-friendly platform that helps small businesses and individual creators effectively manage their social media presence and grow their online following. It allows you to control all your social media activities from a single place. As someone who has worked extensively with social media tools, I find Buffer to be the most convenient and reliable option.

With Buffer, you can schedule posts to be published at specific times across multiple social media accounts simultaneously. It provides a calendar view to plan your content strategy across channels and easily reschedule posts with a drag-and-drop feature.

Key features:

• Ability to save and reuse hashtag combinations for different channels
• AI assistant to help with content creation
• Option to schedule a first comment with Instagram and LinkedIn posts
• Clean and intuitive interface
• Helpful customer support and educational resources

Pricing: 

Buffer offers a free plan, as well as paid plans starting at $6/month

2. Hootsuite

Hootsuite is a tool that helps you manage all your social media activities in one place. It lets you create and plan when to share your posts, track how your posts are doing, run ads on social media, and more.

What makes Hootsuite special is that you can keep an eye on your social media presence across multiple accounts and keywords, connect with over 35 social networks, and schedule many social media posts at once.

Key features:

• Monitor multiple social media accounts and keywords
• Connect with over 35 social networks
• Schedule bulk social media posts in advance
• Curate and schedule content for sharing
• Measure and analyze social media metrics

Pricing: 

Hootsuite offers a free plan, as well as paid plans starting at $49 per month.

3. Sprout Social

Sprout Social is like Hootsuite, combining multiple social media tools into one platform. It allows you to schedule posts across different social networks, monitor what people are saying about your brand, and analyze your performance using reporting tools.

One standout feature is its customer relationship management (CRM) capabilities, which help you manage interactions with customers and leads. Many users appreciate Sprout Social’s visually appealing and easy-to-understand reports, which can be directly shared with managers or clients without needing additional edits.

Key features:

• Social media scheduling across multiple networks
• Social media monitoring and listening
• Analytics and reporting tools
• Customer relationship management (CRM) integration
• Visually appealing and shareable reports

Pricing: 

Offers paid plans

starting at $99/month.

4. Agorapulse

Agorapulse is a social media tool that helps you plan, respond, and analyze your social media activities all in one place, just like the platforms mentioned earlier. What makes Agorapulse special is that it offers some unique features that other tools may not have.

It allows you to track your competitors’ social media activities and listen to what people are saying about your brand or industry on social media.

Key features:

• Schedule social media posts in advance
• Respond to comments and messages from one place
• Get reports and analyze your social media performance
• Monitor your competitors’ social media activities
• Listen to online conversations about your brand or industry

Pricing: 

offers paid plans

starting at $79/month.

5. Sendible

Sendible is a tool that helps businesses manage their social media accounts. It is especially useful for companies that handle social media for multiple clients. In addition to the common features found in social media management tools, Sendible allows users to create custom dashboards with their own branding, which can help attract new clients.

Sendible stands out with its integrations, including Canva for graphic design, a search tool for royalty-free images, and YouTube search. It also offers some automation features to save time on repetitive tasks.

Key features:

• Custom branded dashboards to attract clients
• Integration with Canva for graphic design
• Royalty-free image search tool
• YouTube search integration
• Automation capabilities for repetitive tasks

Pricing: 

Sendible offers paid plans

starting at $29/month.

6. eClincher

eClincher is a tool that helps you manage your social media accounts. Like other tools, it lets you plan and share posts, respond to messages from your audience, and see how well your posts are doing. But eClincher has some special features.

It can automatically share posts for you using smart schedules and RSS feeds. It has a library where you can store your images. And it allows you to search for influencers – people with a big audience who can help promote your content.

Key features:

• Schedule and publish posts across social accounts
• Respond to messages and comments in one inbox
• Track performance metrics and analytics
• Auto-posting via smart queues and RSS feeds
• Search for influencers to collaborate with

Pricing: 

eClincher offers paid plans

starting at $59/month.

7. Social Pilot

Social Pilot is a tool that helps manage many parts of social media, like scheduling posts and analyzing data. It puts these useful features in one easy-to-use dashboard. The prices are reasonable, too. It’s an excellent choice for agencies that have multiple team members working with several clients because it allows managing accounts for different clients.

Social Pilot makes it easy to find relevant content for various industries like technology, education, and health. It can suggest content for you to share. Another great feature is the ability to create reports with your agency’s branding, which is very helpful for agencies.

Key features:

• Combines social media management tools in a simple dashboard
• Affordable pricing
• Client management for agencies with multiple team members
• Curates and suggests content from various industries
• White-label reports for agencies

Pricing: 

Social Pilot offers paid plans

starting at $30/month.

8. CoSchedule

CoSchedule promises to offer the best calendar for marketing purposes. Their basic calendar is free to use, but you’ll need to contact their sales team if you want extra features. With CoSchedule, you and your team can work together to create social media posts, content, events, and tasks all in one place.

It’s great for content marketers who want to organize different marketing projects and collaborate with their team members in a single location. Their ReQueue feature is unique as it helps you automatically find the best times to post on social media and fills any gaps in your schedule with your top-performing posts.

Key features:

• Free basic marketing calendar
• Team collaboration tools
• Create social media posts, content, events, and tasks
• Ideal for content marketers
• Automated ReQueue feature for optimal social media scheduling

Pricing:

CoSchedule offers paid plans

starting at $29/month.

9. MavSocial

MavSocial is a tool that helps you manage your social media accounts, especially for visual content like photos and videos. With MavSocial, you can schedule posts, monitor your accounts, and get reports on how your posts are performing.

It also has a special feature that allows you to manage and edit your media files, like photos and videos, in one place. Additionally, MavSocial can help you manage your Facebook ads if you have a higher-priced plan.

Key features:

• Digital library to manage and edit multimedia for social media posts
• Search engine with millions of stock photos
• Scheduling, monitoring, and reporting capabilities
• Facebook ads management (with higher-priced plan)
• Integration with Tumblr (which many other tools don’t have)

Pricing:

Plans start

at $78 per month

10. Crowdfire

Crowdfire is a tool that helps you manage your social media accounts. Over time, it has added new features. In addition to letting you schedule posts, it allows you to follow and unfollow people on Twitter and other social media sites.

It also suggests articles for you to share. What makes Crowdfire unique is that it lets you connect your blogs, YouTube channels, and online stores. Whenever you update those sites, Crowdfire will automatically create social media posts for you.

Key features:

• Schedule social media posts in advance
• Follow/unfollow people on Twitter and other platforms
• Suggests articles and content to share
• Connects to blogs, YouTube, and online stores
• Automatically creates posts when those sites are updated

Pricing: 

offers a free plan, as well as paid plans

starting at $7.48/month.

11. SocialBee

SocialBee is an easy-to-use tool that helps you manage your social media posts with less work and get more leads. With SocialBee, you can add, organize, and share content across multiple social channels from one place.

The best part is that SocialBee allows you to reuse your evergreen content, making it look fresh by using different variations. This way, you can consistently post a balanced mix of content without repeating the same posts. Additionally, SocialBee is highly praised for its excellent customer support.

Key features:

• Manage multiple social channels from one place
• Reuse evergreen content with post variations
• Consistently post a balanced mix of content
• User-friendly interface
• Excellent customer support

Pricing: 

Paid Plan

$22

12. Post Planner

Post Planner is a tool that aims to help people who use social media for marketing. It does three main things: finds good content, plans when to share content, and posts content consistently. It finds and rates content suggestions, and lets you make a schedule based on the type of content (more on this later).

What makes Post Planner unique is that it helps you find content that has already engaged people well. Also, instead of just picking times for your schedule, you can choose the type of content for each time slot, and Post Planner will fill those slots with that kind of content.

Key features:

• Finds and rates high-quality, engaging content suggestions
• Allows creating a publishing schedule based on content type
• Automatically fills schedule slots with chosen content types
• Curates proven, engaging content through its ‘Find’ tool
• Enables consistent posting across social media platforms

Pricing: 

Post Planner offers

paid plans starting at $3/month.

13. Tailwind

Tailwind is especially helpful for businesses using Pinterest and Instagram because it has special features just for these visual sites. It can promote your content to more people on these platforms. For Instagram, it can help you find and use posts from your fans and customers. This is called user-generated content and it builds trust.

Key features:

• Schedule posts in advance
• Track comments and performance metrics
• Get recommendations to improve results
• Promote content to increase visibility
• Manage user-generated content on Instagram

Pricing: 

Tailwind offers

starting at $9.99/month.

14. Later

Later is different from most tools for managing social media posts. Its main focus is on Instagram, but you can also connect accounts for Pinterest, Facebook, and X. What makes Later special is its visual calendar that lets you easily move pictures around to schedule when they will be posted.

It also has a free tool that lets you add a link to your Instagram profile. This link can go to an Instagram feed where people can buy things, or to websites and blog posts.

Key features:

• Focuses mainly on scheduling Instagram posts
• Connects to Pinterest, Facebook, and X accounts
• Visual drag-and-drop calendar for scheduling posts
• Free tool to add links to Instagram profile
• Links can go to shoppable Instagram feed or websites/blogs

Pricing: 

Paid plans

starting at $12.50/month.

15. MeetEdgar

MeetEdgar is a tool that helps you plan and share posts on social media sites like Facebook and Twitter. It lets you schedule posts in advance and automatically repost your best content so you don’t have to do it manually.

This tool is all about reusing your evergreen (timeless) content instead of constantly creating new posts. Using MeetEdgar can make your social media marketing more efficient and help you get the most out of your best content.

Key features:

• Schedule posts across multiple social media channels
• Curate and organize your best evergreen content
• Automatically reshare your top-performing posts
• Save time by automating repetitive posting tasks
• Streamline your social media marketing efforts

Pricing: 

offers paid plans

starting at $24.99/month.

16. Zoho Social

Zoho Social is a tool that helps businesses and agencies manage their social media accounts from one place. It allows users to analyze their social media performance, schedule posts in advance, monitor conversations related to their brand, and collaborate with their team members.

A unique aspect of Zoho Social is that it can connect with other Zoho tools for managing customer relationships and digital marketing campaigns, enabling users to handle everything together.

Key features:

• Social media analytics to track performance
• Scheduling capabilities for planning posts
• Monitoring tools to follow brand-related conversations
• Team collaboration features for efficient management
• Integration with other Zoho tools for cross-functional marketing

Pricing: 

paid plans

starting at $10/month.

17. Sprinklr

Sprinklr’s Social Engagement tool helps big companies talk to their customers across many different platforms. It allows company teams to work together well and reach out to customers on over 25 social media sites.

They can listen to what customers are saying and have conversations with them on these sites. This tool is part of Sprinklr’s set of products made to help companies connect with customers and serve them better, no matter where the customers are.

Key features:

• Enables collaboration among enterprise teams
• Allows reaching customers on over 25 social channels
• Facilitates listening to customer conversations
• Engages customers through social interactions
• Part of Sprinklr’s suite for connecting with customers at scale

Pricing: 

Sprinklr offers customized pricing based on enterprise-level requirements.

18. Oktopost

Oktopost is a special tool that helps businesses use social media to find new customers. It is made for companies that sell products or services to other companies. Oktopost allows these businesses to share posts on social media, promote their content, and get their employees involved in sharing too.

The goal is to get more leads (potential customers) through social media and understand how much value their social media efforts bring. If you want to learn more about how Oktopost works, you can request a demo from their team.

Key features:

• Manages social media posting and scheduling
• Promotes and boosts content on social media
• Enables employee advocacy (employees sharing company content)
• Generates leads from social media activities
• Measures the business value of social media efforts

Pricing: 

Oktopost offers customized pricing based on enterprise-level requirements.

19. Brandwatch

Brandwatch’s tool, previously known as Falcon.io, is an all-in-one platform designed for social media marketers. It combines various features that make managing social media easier.

This includes tools for managing and engaging on social media, analyzing social media data, managing customer experiences, and even building landing pages. If you’re interested in learning more about this comprehensive social media tool, you can schedule a demo with their team.

Key features:

• Social media management and engagement tools
• Social media analytics and data insights
• Customer experience management capabilities
• DIY landing page builder
• All-in-one integrated platform

Pricing: 

Brandwatch offers customized pricing based on enterprise-level requirements.

20. HubSpot

HubSpot has tools that help you manage your social media accounts. These tools are part of HubSpot’s big marketing platform, which combines all your marketing efforts like social media, email, website optimization, and customer tracking into one place.

Since everything is together, you can easily see how well your marketing is working across different channels like social media, email, etc., and figure out if your social media efforts are paying off. You can get a full demo to see how HubSpot’s marketing tools work.

Key Features

• Social media management tools
• All-in-one marketing platform
• Integrates social media, email, SEO, and CRM
• Compare results across marketing channels
• Measure social media return on investment (ROI)

Pricing

Per month	$20 per
Basic plan	$3,600

Conclusion

In conclusion, the rise of AI in social media management presents a golden opportunity to streamline your workflow and maximize your impact. These intelligent tools empower your team to achieve more in less time. Imagine effortlessly sharing captivating content across all major platforms with just a few clicks.

AI social media tools not only save you time and legwork but also provide valuable insights into audience engagement, allowing you to refine your strategy for even greater success. With AI by your side, you can work smarter, not harder, and propel your social media presence to new heights.