Backlinks have a significant impact on a website’s domain authority and search engine ranking. Being in the world of SEO, the knowledge of your backlink profile and that of competitors is important to develop better, more strategic decisions. The backlink analysis tools come in here. They are the tools that will help you review the numbers and quality of backlinks that refer to a certain domain and their origin. As a digital marketer, SEO specialist, blogger or any other kind of entrepreneur, applying the correct backlink analysis tool may allow you to know much more about your presence online and establish a more powerful and authoritative site.
The most effective backlink analysers not only detect the websites that refer to yours but also display such crucial quantities as domain rating, anchor text, dofollow/nofollows, link toxicity and much more. They are also useful in the detection of broken links and the auditing of your backlink profile to identify harmful links as well as locating new link-building opportunities. There are so many tools to choose from today, and it may be mind-boggling to do so.
In this blog, we are going to examine the most popular backlink checking services that are actively used by SEO experts all over the globe to understand their functionality, advantages, and peculiarities that could guide your decision on selecting an appropriate tool to boost your link-building technique.
What is it Should You Expect in a Backlink Analysis Tool?
- Comprehensive Link Index- A huge and regularly updated database to monitor backlinks precisely.
- Confined Link Metrics– Information such as domains, authoritative pages, and spam scores of links.
- Competitor Analysis –The capability to review and profile competitors’ backlinks.
- Anchor Text Breakdown – Represents in what words links have been created so that the relevance of links may be estimated.
- Dofollow, Nofollow Links – Puts a clear distinction between types of links to determine the value of links based on SEO.
- Toxic Link Detection – Detects bad or spam links that can cause a rank to dip.
- Historical Data- It measures the progress of an SEO through tracking changes to the backlink profile over time.
- Export and Reporting Option– Enables easy transfer of backlink reports to facilitate the planning of strategy.
List of 15 Best Backlink Analysis Tools
1. Ahrefs
Ahrefs is one of the best-performing backlink analysis tools used by most SEO professionals across the globe. The giant link database with reliable data is known to allow users to analyse any and every site in terms of its backlink profile to an indecipherable level. The Site Explorer tool provides all the information about backlinks, referring domains, anchor texts and the strength of a link. The Ahrefs exclusive link intersect feature enables one to see where their rivals are acquiring links- which is perfect when it comes to reaching out.
The data concerning the historical links also assists in monitoring the development of the backlinks throughout history, whereas alerts keep users informed of newly acquired or lost links. It is particularly powerful in competitive analysis as well as tracking of links that are based on keywords. Advanced filtering is also available on Ahrefs to sort by platform, link type, as well as language. As modern SEO increasingly overlaps with AI data analytics tools, platforms like Ahrefs remain at the forefront by offering intelligent insights and automation. No matter your use is a link audit, acquisition of new links or competition research, Ahrefs is an industry tool that you can depend on.
Key Features:
- One of the biggest backlink databases
- Elaborate competitor link analysis
- Breakdown on anchors and types of links
- History follow-up of backlinks
- Notifications of newly/lost links
- Gap analysis- Link Intersect
- Filtering of dofollow/nofollow filtering
Pricing:
- Lite: $129/ month
- Standard: $249/month
- Advanced: $449/month
2. SEMrush
SEMrush is a full digital marketing product, and its backlink analysis feature is probably one of the strongest in the SEO industry. As one of the leading backlink checker tools, SEMrush offers Backlink Analytics and Backlink Audit features that allow full transparency on the backlink profile of a given site. The users can monitor new, existing, and lost backlinks, and have clear metrics, which include: Authority Score, link type and the distribution of anchor texts.
Among the most outstanding features of SEMrush is its toxic backlink check and disavow, which allows one to keep the profile of links clean and safe. You are even free to compare your sphere with competitors to identify the gaps and opportunities concerning linking. In addition to being one of the top keyword research tools, SEMrush serves as an excellent add-on to Google Search Console and other keyword tools, making it a go-to platform for SEO professionals to check link health and optimise off-page tactics.
Key Features:
- Toxic Backlink Audit
- Gaps by competitors in link analysis
- Assessing quality with the authority score
- The anchor’s text classification
- Connection with Metadata Google Search Console
- Separation of Dofollow/nofollow links
- Disavow tool for spammy links
Pricing:
- Pro: $117/ month
- Guru: $208/month
- Business: $416/month
3. Moz Link Explorer
Moz Link Explorer is a common backlink analysis tool that provides a user-friendly outlook and a clear understanding of this complex process to the marketer, blogger, and SEO expert. It enables one to explore the profile of any URL or domain link deep by displaying inbound links, domain authority (DA), page authority (PA) and anchor texts. The tool will be useful in identifying new opportunities, tracking the link-building processes as well as determining the worth of every backlink. It is also increasingly being adopted as part of modern healthcare marketing tools, where competitive link analysis can enhance digital visibility in medical and wellness industries.
Moz also offers Spam Score that singles out potentially dangerous links which may result in Google penalties. Among the outstanding features, there is a feature called Link Intersect which indicates the links your competitors have, but you do not. Moz might not be the biggest database, but its analytics have been largely respected in the world of SEO, particularly by a novice or a small-sized team.
Key Features:
- Domain and Page Authorities scoring
- Analysis of inbound links and anchor text Inbound link. The term inbound link describes a link in blue text on the Internet, a hyperlink.
- Spam Score to identify bad links
- Competitor gap analysis using Link intersect
- Interactive intuitive looks
- Televise link freshness and history measures
- CSV exporting features
Pricing:
- Starter: $49/month
- Standard: $99/ month
- Medium: $179/ month
- Large: $299/ month
4. Majestic SEO
Majestic SEO is the most powerful backlink analysis tool, providing a full suite of Majestic metrics such as the Trust Flow and Citation Flow to measure the quality and appropriateness of backlinks. It has a huge link index that is divided into Fresh and Historic indexes to provide people with real-time and long-term perspectives on the backlink image of a site.
Site Explorer and Clique Hunter created by Majestic enable users to search inbound links and to see common backlinks among competitors and to reveal new link opportunities. Link Context is also a part of the tool as it presents users with a graphical overview of where the links are placed on a page. Its interface is more reminiscent of older platforms as compared to newer ones, but its accuracy and gap in information in terms of link data make it a go-to for any serious SEO professional and agency.
Key Features:
- Trust Flow and Citation Flow ratings
- Fresh directory index vs.Archival directory index
- Clique Hunter in common backlinks
- Visual analysis Link Context
- Anchor text reporting
- In bulk backlink checker
- Tools of competitor analysis
Pricing:
- Lite: $49/ month
- Pro: $99/ month
- API: $399/ month
5. Ubersuggest
By Neil Patel, Ubersuggest is one of the simple tools to analyse backlinks and provides decent functionality with prices down from zero. It enables its users to search backlinks domain-wise, see referring domains, analyse domain authority as well as assess anchor texts. Simplicity is one of the most potent aspects of it, and thus it is a great solution that is suitable, in particular, for start-ups and individual marketers.
The user is also able to monitor new and lost backlinks and export backlink reports to be used in analysing his or her campaigns. Compared to Ahrefs and SEMrush, Ubersuggest does not have such an extensive database; however, it is an incredible tool that helps small businesses and bloggers get the necessary SEO data.
Key Features:
- User-friendly interface
- Domains with references and link parameters Referring
- Anatomy of anchor text An anchor text is a text link.
- Link quality domain score
- Backlink monitoring in history
- Strong abilities of the free version
- SEO audit integrations
Pricing:
- Individual: ₹1135/ month
- Business: ₹1890/ month
- Enterprise: ₹3785/ month
6. SE Ranking
SE Ranking is a comprehensive SEO solution, comprising a potent backlink analysis tool that should be utilised by agencies and internal SEO departments. The tool has detailed information about backlinks, such as domain trust, page trust, anchor texts, the status of links, and the destination of links. It is also possible to track new and old lost backlinks of users in real time and to perform competitive research that helps a user to learn where their competitors are obtaining links.
SE Ranking has a clear dashboard and type of visualisation making backlink checking easy. Among them is the fact that it has a link monitoring tool that will help determine whether backlinks are still that way or not. This assists users to sustain the integrity of links and prepare to take disavow in case it is required. Due to its cost-effective rates and the combination of simplicity and power, SE Ranking is an excellent tool to use when a business is thriving and a professional wants to execute their plans in the world of SEO.
Key Features:
- Live backlink tracking
- Page/Domain trust measurement
- Lost and new link tracking
- Anchor text analysis
- Active/inactive link status checker (active/inactive link status checker)
- Backlink Reports of competitors
- Low cost and user-friendly interface
Pricing:
- Essential: $52/ month
- Pro: $95.20/ month
- Business: $207.20/ month
7. SpyFu
Competitive intelligence is the feature that SpyFu is mostly famous for, and its backlink analysis functionalities are not an exception. The platform enables you to analyse the backlink tactics of the competitors, such as the source of their backlinks, the pages to which they are linked, as well as the changes to the link profiles of the competitors over time. The interface used in SpyFu is very clear and the analysis of domains with high authority along with the possibilities of doing backlinking duplicates is very easy.
The availability of historical data is one of its strong points since it allows determining the trends and previous strategies. Although the backlink index is not as enormous as that of Ahrefs or SEMrush, SpyFu is particularly good at putting backlinks in the context of a larger competitive universe. It is especially beneficial when a marketer tries to reverse-engineer the successful strategy and find publishers willing to be backlinked.
Key Features:
- Tracking of backlinks competitively
- The past performance of backlinks
- Connection domain authority scoring
- Locates backlinks that are lost
- Duplication checker
- Visual reports of a simple nature
- Cost-effective plans
Pricing:
- Basic: $9/ month
- Pro: $4o/ month
- Professional: $79/ month
8. Monitor Backlinks
Monitor Backlinks is an automated and simple focused backlink tracker and analyser. It assists with the identification of new, lost and broken backlinks and also checks the health status of the domain regarding Search Engine Optimisation (SEO). Their Google Analytics and Search Console accounts can be linked together so that users can have more holistic data about traffic and links.
The tool rates every backlink based on its value to SEO and communicates to the users through emails in case of any alteration to the backlink profile. Monitor Backlinks is perceived to be very simple and easy to use which is why small businesses, bloggers, and SEO freelancers choose to use this tool regularly. It also provides keyword ranking tracking and this is in addition to back-link monitoring as it assists the user to relate ranking changes with link activity.
Key Features:
- Backlink tracking Automated
- Notice of new/lost/ broken links
- Scoring system of link value
- Integration with Google Analytics / Search Console
- Keyword tracking
- Monitoring of health in domains
- Exportable reports
Pricing:
- Start: $24/ month
- Plus: $49/ month
- Professional: $99/ month
- 5D4C: $124/ month
- 7D4C: $174/ month
9. Serpstat
Serpstat is a flexible SEO software that offers a powerful backlink analysis option and is therefore an excellent alternative, especially to businesses in need of an all-in-one cheap but powerful SEO software. Among the many backlink checker tools available, Serpstat stands out with its ability to provide detailed information on referring domains, most linked pages, anchor texts, and domain trust rank.
The visibility trend graph is one of Serpstat’s peculiarities that allows assessing the impact of link-building activities on the total performance of the site. Sir, it even has bulk backlink analysis, which is good in a big campaign or some agency work. Serpstat is still developing its backlink index, but it already offers a solid base amount of data as well as competitive analytics. It is affordable in terms of pricing that attracts startups and freelancers interested in going beyond a single platform to simply link data.
Key Features:
- Using anchor text and domain statistics to refer to Send
- Top related pages overview
- Graph of the trend in link visibility
- Bulk backlink review
- Motor stewardship grading
- Competitor benchmarking
- Affordable pricing
Pricing:
- Individuals: $50/ month
- Team: $100/ month
- Agency: $410/ month
10. LinkMiner (of Mangools)
LinkMiner is a simplistic backlink analysis tool created by Mangools, and it is easy to use and offers direct ideas of actions that can be taken. This link-building tool is mostly used by link builders who need to be able to find backlinks to URLs or domains and sort results according to the strength, type, and source. The website offers a unique feature that shows where the link is located on the page, allowing users to understand the link’s positioning and context.
Like Majestic, LinkMiner also uses Citation Flow and Trust Flow as a way of measuring each backlink. It does not have the largest backlink database; however, it is convenient and suitable for newbies and solopreneurs. It also combines well with the other tools of Mangools such as KWfinder and SERPChecker to give a full SEO experience.
Key Features:
- Trust Flow score and Citation scoring
- Screenshot preview links
- Backlink Type/strength filtering
- Status info/ anchor text
- Connection with other Mangools tools
- Export in CSV with one click
- Neat, beginner-friendly interface
Pricing:
- Basic: $19.43/ month
- Premium: $29.19/ month
- Agency: $58.44/ month
11. CognitiveSEO
CognitiveSEO is a powerful SEO toolkit, its backlink analysis module is remarkable because it allows auditing. Built to identify any unnatural or toxic links that can happen and result in Google penalties, it shows you a birds-eye view of your backlink profile – indicating the domain trust, anchor diversity, link velocity and so on. The Unnatural Link Detection in the CognitiveSEO identifies backlinks as safe, suspect, or unnatural through machine learning.
It can be especially beneficial in the process of compensating algorithmic penalties. It is also possible to analyse the competitor’s backlinks more deeply and visualise the backlink profile. Although the interface may seem more technical to beginners, it is its immensity to experienced and skilled people in the SEO area that requires detailed information and protection against penalties.
Key Features:
- Unnatural Link Detection Tool
- Monitoring of link velocity
- Graphical mapping The mapping of the backlink profile is graphical.
- Page and domain scoring of trust
- Comparison of competitor backlinks
- Scheme on the distribution of anchor texts
- Support in the recovery of penalties
Pricing:
- Starter: $129/ month
- Premium: $199/ month
- Elite: $499/ month
12. OpenLinkProfiler
OpenLinkProfiler is a free backlink tool that provides real-time data on the links as well as a clear user interface. It gives you fresh backlinks within the last 90 days, as well as measures such as link influence score, anchor-text and the category of the industry which links it. A notable aspect of it is the so-called Link Disinfection tool that allows detecting spammy or toxic links.
Compared to the tools that require a fee, OpenLinkProfiler is not as feature-rich; however, this is a perfect tool to start with, and, as a blogger, small business owner, or freelancer, to understand whether a backlinks audit will pay off. Another feature is that you are allowed to export a maximum of 100,000 backlinks per report, and that is quite a lot considering it is a free solution. Its data might not be as comprehensive as that of Ahrefs or SEMrush, but it is still good enough to operate simple link analysis.
Key Features:
- Free backlink check
- The score of link influence
- Link and keyword metrics Anchor text and link industry data
- As many as 100,000 link exports
- New backlinks (19)
- Link Disinfection feature
- Easy-to-use dashboard
13. Raven Tools
The brand features a wide range of digital marketing tools and helps to generate backlink analysis based on the integration with the Majestic link index. It allows users to search the history of backlinks, anchor texts, citation flow, and trust flow data in the same dashboard. The customizable reporting feature is also one of its strong points whereby an agency and a consultant can generate professional and branded backlink reports for their clients.
It provides the tools to help in building and creating links, competitor research, and an automated site audit, which makes it a convenient option among agencies seeking to have everything under a single roof. Although the Raven tool is not a backlink tool per se, it is powerful enough to be a worthy option for those who need to manage SEO activities comprehensively.
Key Features:
- Backlink information by Majestic
- Citation and Trust Flow indexes
- Logo client reporting
- Competitor analysis of links
- Management tools in link building
- Link tracking of history
- Complete integration of the SEO toolkit
Pricing:
- Small biz: $39/ month
- Starter: $79/ month
- Grow: $139/ month
- Thrive: $249/ month
- Lead: $399/ month
14. BuzzSumo
Most widely known because of content researching and finding influencers, BuzzSumo has had backlink tracking integrated into its tool set. As one of the top backlink checker tools, its backlink tool enables users to search a URL and find out every domain that has a backlink to it, along with overall engagement metrics like tweets, shares, and content performance. BuzzSumo is useful to content marketers who need information to determine which pieces of content obtain the most backlinks.
It also enables you to monitor backlinks to competitor material and even establish notifications whenever new backlinks are made available. While primarily known for its content research features, BuzzSumo also ranks among effective social media marketing tools, offering insights into what content performs best across platforms. BuzzSumo is on the other end of the spectrum in terms of depth of link data but offers insights that go beyond what Ahrefs can offer in terms of how to better build links, as well as finding people to share your link-building with.
Key Features:
- Tracking of backlinks with URL or domain Backlink Tracking Backlink tracking is listed in several categories:
- Content and engagement Answers
- Monitoring the competitors’ backlinks
- New notifications of the backlink
- Influencer search applications
- Trend-based content-related analysis
- user-friendly interface
Pricing:
- Content creation: $199/ month
- PR and comms: $ 299/ month
- Suite: $499/ month
- Enterprise: $999/ month
15. RankWatch
RankWatch is a new online SEO tool that provides real-time updates of backlinks besides other useful SEO tools. Its backlink analysis tools provides information on referring domains, the anchor text, dofollow/nofollow link type, link source, and link trust score. The special features of the RankWatch are automation and integration, the users will be alerted to the new, misplaced, or broken links regularly and there will be ease in reporting and exporting in the platform.
It comes in handy as far as management of various domains is concerned in agencies and SEO consultants. The interface is up to date and the tool is fairly cheap in comparison to the heavy players. Its backlink index is also not the largest yet it is a good option in case you are in search of responsive, proper link tracking using sites audits, keyword tools, etc.
Key Features:
- Real-time backlink monitoring
- Dofollow/nofollow type of categorisation
- Link reliable score
- New/lost links by email Automated notifications
- White- label Client reporting
- Seamless SEO toolkit
- Competitive pricing
Pricing:
- Medium: $29/ month
- Large: $99/ month
- Large: $ 449/ month
- Custom plan: $25/ month
Conclusion
Selecting the correct backlink analysis tool is the key element to creating an effective SEO framework, securing the location of your place against damaging links and remaining one step ahead of your rivals. It does not matter whether you are a novice who wants to keep it simple or an SEO professional who requires in-depth link intelligence, you will find a tool that fits your needs as far as the prices go.
Whether mighty engines, such as Ahrefs and SEMrush, or cheaper ones, such as Ubersuggest and OpenLinkProfiler, each of them has its strengths that can be used depending on the purpose. When you invest in the appropriate backlink analysis tools, it will not only add beneficial value to your link-building program but also guarantee a long-term increase in your search engine presence level and domain authority.
FAQs
1. What is a Backlink Analysis Tool?
A tool called backlink analysis assists in tracking, measuring and controlling the number of inbound links to your web page.
2. What Makes Backlinks Essential for SEO?
Backlinks are a way of telling the search engines that you are somebody worth trusting, and they can further work towards ranking you higher.
3. Will These Tools Help Me Find the Backlinks of My Competitors?
There is a majority of tools that provide competitor backlink analysis as a way of learning linking strategies.
4. What are Dofollow Links and Nofollow Links?
The former, dofollow links, pass the SEO value while the latter, nofollow links, do not have any direct relation to ranking.
5. Do You Know Any Free Backlink Analyser?
You can use such tools as OpenLinkProfiler and Uber suggestions, which will provide some free backlink info.
