In the last few years, India’s quick commerce sector has witnessed tremendous growth. Today, Indian consumers have come to expect everything, right from groceries, household essentials, personal care products, and even gadgets, to be delivered in a few minutes. And among these front-runners, Blinkit has become a leading name in the Indian market.

With an ultra-fast delivery promise, Blinkit has gained massive popularity and a widespread presence in all major Indian cities and is continuously looking forward to expanding its footprint. The expanding network of dark stores and local fulfilment centres has opened new doors and opportunities for aspiring entrepreneurs eager to be a part of this quick commerce movement.

As a result, many investors are trying to acquire information on the Blinkit franchise cost in India, investment required, profit potential, and the procedure of becoming a Blinkit partner. However, it’s not always clear whether Blinkit offers a traditional franchise model or employs different partnership schemes. And to be able to invest efficiently, it’s important to know these different partnership models.

In this guide, you’ll get all the information required on Blinkit franchise cost, available partnership plans, eligibility criteria, anticipated profit, breakdown of investment and complete Blinkit partnership process.

About Blinkit: Company Background and Business Model

Blinkit Franchise Cost

Blinkit, previously known as Grofers, is one of India’s leading quick-commerce platforms that delivers groceries and essential items within minutes. The company started in 2013 as an online grocery and hyperlocal delivery marketplace before transforming into a fast-delivery service to meet changing customer expectations.

In 2021, Grofers rebranded itself as Blinkit to focus on instant delivery and strengthen its position in the growing quick-commerce industry. The platform operates through a network of strategically located dark stores, which act as mini fulfilment centres near residential areas. These stores help Blinkit process orders quickly and enable ultra-fast deliveries.

Customers can order a wide range of products through the Blinkit app, including groceries, fruits and vegetables, dairy products, snacks, beverages, household essentials, personal care items, electronics, pet supplies, and baby care products.

Blinkit’s success is driven by its technology-based model, which includes real-time order processing, efficient inventory management, optimized delivery routes, and a strong hyperlocal network. Its focus on speed, convenience, and reliability has helped it become a major player in India’s quick-commerce market, competing with brands like Zepto, Swiggy Instamart, and BigBasket Now.

Top Reasons to Invest in a Blinkit Franchise Opportunity

The quick commerce trend has made Blinkit one of the most popular business prospects in India today. Aspiring entrepreneurs often consider Blinkit’s franchise or partnership programs due to its high market demand and wide reach of customers, especially since they are seeking scalable and technology-driven businesses.

Here are the top reasons why most people look into the Blinkit franchise opportunity in 2026. 

Strong Brand Recognition

The biggest challenge an entrepreneur faces is gaining customers’ trust. It can take years to achieve. But Blinkit has a strong brand name.

The company currently serves thousands of customers daily by providing them with their daily needs. A business opportunity with a recognized brand name can overcome many entry-market obstacles and ensure business success sooner. 

Growing Quick Commerce Market

Demand for faster and instant delivery services is booming and continuing to rise across Indian cities. Customers now want to have their purchases at their doorstep as quickly as possible, especially when it comes to groceries and everyday essentials. 

Due to these changes, the quick commerce sector is rapidly expanding, and Blinkit is part of that expansion, making it a popular choice for many investors to associate with. As Blinkit expands its dark store presence throughout India, many partners may enjoy increased order volumes. 

Technology-Driven Business Model

Blinkit operates using a technology-enabled operating system, which can help make business operation easier for its partners. Partners would have the support of the following systems inventory management, order tracking, demand forecasting, operational dashboards and performance monitoring. These can not only streamline operations but also decrease the operational complexity of the business. 

Potential for Attractive Returns

According to Blinkit’s partner program information, partners have the potential to earn ROI up to 30% annually, based on store performance, with success contingent upon several factors. Actual profits would depend on the store’s location, order volumes, operational efficiency, and market demand.

Expansion Opportunities

Blinkit is continuously expanding its dark store network all over India. The company’s plans to grow have shown a continuous demand for operational partners, sellers, delivery partners and commercial properties. The expanding business creates numerous opportunities for potential entrepreneurs to be part of the Blinkit ecosystem. 

Does Blinkit Offer a Franchise or Partner Program?

Blinkit does not offer a traditional franchise model like many other retail or food brands. Instead of selling franchises, the company operates through a partnership-based model that allows businesses, investors, property owners, sellers, and delivery partners to collaborate with the platform.

The closest alternative to a Blinkit franchise is the Dark Store Partnership Model. Under this model, partners can support Blinkit’s quick-commerce operations by helping establish or manage fulfilment centres in suitable locations. These dark stores act as local warehouses where products are stored, packed, and dispatched for fast deliveries.

Blinkit’s partnership opportunities may include roles such as providing commercial space for dark stores, becoming a seller on the platform, or joining delivery operations. The investment, requirements, and earning potential depend on factors such as location, store size, operational capacity, and business arrangement.

For entrepreneurs interested in entering the quick-commerce sector, a Blinkit partnership can be an opportunity to participate in India’s rapidly growing instant delivery market. However, interested individuals should understand that approval, terms, and investment requirements are decided by Blinkit based on business needs and market demand.

Blinkit Partnership Models Explained

Blinkit Franchise Cost

Blinkit follows a technology-driven quick-commerce business model instead of a traditional franchise system. The company mainly operates through a network of dark stores, delivery partners, sellers, and supply chain networks to provide fast grocery and essentials delivery.

For entrepreneurs, there are different ways to associate with Blinkit depending on their investment capacity, business experience, and operational capabilities. The available opportunities are generally focused on supporting Blinkit’s delivery ecosystem rather than owning a conventional franchise outlet.

1. Dark Store Operations Partnership

The dark store model is one of the most important parts of Blinkit’s quick-commerce network. A dark store is a small fulfilment centre designed only for online order processing and delivery.

Under this model, partners may support operations related to:

  • Setting up or managing fulfilment spaces
  • Maintaining inventory availability
  • Handling order processing activities
  • Improving delivery efficiency in a specific area

The success of a dark store depends heavily on location, customer demand, inventory management, and operational performance.

2. Delivery Partner Model

Blinkit relies on a large network of delivery executives to complete last-mile deliveries. Individuals or businesses interested in logistics opportunities can work as delivery partners.

This model generally requires lower investment compared to operating a dark store. Delivery partners mainly focus on:

  • Picking up customer orders
  • Delivering products quickly
  • Managing multiple deliveries efficiently

It is suitable for people looking for a flexible earning opportunity in the quick-commerce sector.

3. Seller Partnership Program

Brands, manufacturers, and suppliers can collaborate with Blinkit by listing their products on the platform.

Through this partnership, businesses can:

  • Reach a wider customer base
  • Increase product visibility
  • Sell groceries, household products, personal care items, and other essentials

Sellers need to maintain product quality, supply consistency, and meet Blinkit’s business requirements.

4. Supply Chain and Vendor Partnership

Blinkit works with suppliers and vendors to maintain a smooth flow of products across its dark stores. This partnership model helps businesses supply products at scale.

Vendors are responsible for:

  • Providing inventory
  • Maintaining supply consistency
  • Meeting quality standards
  • Supporting demand requirements

This option is suitable for established distributors and product companies.

5. Brand and Business Collaboration

Companies can also collaborate with Blinkit through promotional and business partnerships. Brands use the platform to improve visibility and connect with customers through targeted marketing opportunities.

These partnerships may include:

  • Product promotions
  • Sponsored visibility
  • Customer engagement campaigns

Overall, Blinkit partnership opportunities are designed around building a strong quick-commerce ecosystem. Entrepreneurs should evaluate the model that best matches their budget, skills, and business goals before starting.

Blinkit Franchise Cost in India 2026

Blinkit Franchise Cost in India

The cost of setting up a Blinkit dark store varies greatly and is dependent upon the location, size of the property, inventory, and stock. The Blinkit franchise cost in India in 2026 depends on the type of business association, operational requirements, location, and scale of investment. Unlike traditional franchise businesses where entrepreneurs pay a fixed franchise fee, Blinkit does not currently follow a standard franchise ownership model. Instead, it operates through a network-based partnership system involving dark stores, delivery operations, sellers, and supply chain partners.

For entrepreneurs interested in starting a Blinkit-related business opportunity, the investment mainly depends on setting up infrastructure, managing operations, and meeting the company’s requirements.

Estimated Investment Required for a Blinkit-Style Dark Store Setup

A quick-commerce dark store requires investment in multiple areas, including space, technology, inventory, and daily operations. The approximate cost can vary based on city and business scale.

Investment AreaEstimated Cost
Store Rent & Security Deposit₹2 lakh – ₹10 lakh+
Interior Setup & Infrastructure₹5 lakh – ₹15 lakh
Storage Equipment & Technology₹2 lakh – ₹8 lakh
Initial Inventory Stock₹5 lakh – ₹20 lakh
Employee & Operational Expenses₹2 lakh – ₹5 lakh monthly
Working Capital Requirement₹5 lakh+

A complete setup can require a significant investment, especially in metro cities where rental and operational costs are higher.

Factors Affecting Blinkit Business Investment

The total cost of starting a Blinkit-related operation depends on several important factors:

  1. Location: A store located in a high-demand residential area may require higher rent but can generate better order volumes.
  2. Store Size: Larger fulfilment centres need more inventory, equipment, and staff, increasing the initial investment.
  3. Inventory Requirement: Quick-commerce businesses depend on product availability, so maintaining sufficient stock is a major cost factor.
  4. Technology and Operations: Order management systems, scanners, storage solutions, and operational tools add to the setup expenses.
  5. Staff and Delivery Management: Daily operations require trained employees, warehouse staff, and delivery support.

Is There a Blinkit Franchise Fee?

Currently, Blinkit does not publicly offer a fixed franchise fee like many food or retail franchise brands. Instead, partnerships are generally evaluated based on business requirements, location potential, and operational capabilities.

Anyone interested in working with Blinkit should directly check the company’s latest partnership opportunities and eligibility requirements.

Additional Costs to Consider

Apart from the initial setup, entrepreneurs should also plan for ongoing expenses such as:

  • Electricity and maintenance costs
  • Employee salaries
  • Inventory replacement
  • Packaging materials
  • Marketing activities
  • Technology expenses
  • Delivery operations

A well-planned budget helps maintain smooth operations and improves the chances of long-term profitability.

Overall, the Blinkit franchise investment in 2026 can range from a moderate setup for smaller operations to a much larger investment for full-scale dark store management. The final cost depends on the chosen partnership model and business location.

Blinkit Franchise Profit Margin, Earnings & ROI Analysis

When investors decide on a business opportunity, profitability is a significant factor they assess. The potential revenue of a Blinkit dark store will depend on a multitude of variables like the location, demand from consumers, available inventory, efficiency of operation and the order volume of the store. While every store’s numbers will vary, it can be said that well-performing dark stores may make profit due to the high demand of instant delivery. 

How Does a Blinkit Partner Earn Revenue?

The Blinkit partner essentially generates revenue from the arrangement of operating the dark store as per Blinkit’s guidelines. This is often dictated by:

  • Number of daily orders
  • Order fulfilment efficiency
  • Service quality metrics
  • Inventory availability
  • Local market demand

Well performing dark stores generally produce good revenues, with the order volume being the key factor driving higher revenue.

Expected Monthly Earnings

The exact amount can vary wildly, but according to industry estimations, highly profitable instant commerce stores can generate considerable monthly revenues from highly populated cities. Actual revenue will however depend on:

  • Rental expenses
  • Employee salaries
  • Inventory turnover
  • Operational efficiency
  • Local competition

Because each city will vary, investors need to do market research for their specific area.

Estimated ROI Timeline

Investors will likely want to know the time needed to recover their initial investment. For a Blinkit dark store in a well performing location, it is expected to take approximately 2-4 years. However, profitability time can be greatly affected by:

  • Initial investment amount
  • Market conditions
  • Operational performance
  • Demand growth
  • Expansion plans

Space and Location Requirements for a Blinkit Dark Store

Location is one of the primary reasons for the success of a Blinkit dark store. As the Blinkit business model relies on the instant delivery services provided to customers, the dark store has to be situated in a location that can serve a multitude of customers within a few minutes’ reach. An optimized location can help increase order fulfillment times, reduce operational costs, and result in higher revenues

Ideal Space Requirement

The precise requirement of space can vary from one location to another depending on factors like the city of operation, estimated demand and inventory size required. However, the ideal size of a dark store would usually be:

RequirementRecommended Size
Minimum Space1,500 sq. ft.
Preferred Space2,000–3,000 sq. ft.
Storage Area70–80% of total space
Packing & Dispatch Area20–30% of total space

Preferred Location Criteria

Blinkit typically prefers locations that provide easy access to densely populated residential areas.

An ideal location should offer:

  • High customer density
  • Good road connectivity
  • Easy accessibility for delivery riders
  • Availability of commercial infrastructure
  • Strong demand for online grocery delivery

Infrastructure Requirements

Apart from space, the property should support smooth day-to-day operations.

Key infrastructure requirements include:

  • Reliable electricity supply
  • High-speed internet connectivity
  • Adequate ventilation
  • CCTV surveillance systems
  • Loading and unloading access
  • Parking space for delivery vehicles
  • Fire safety compliance

Delivery Radius Considerations

So, dark stores usually are built to service clients within limited radius. Good store placement will achieve more order volume at fast delivery. 

Eligibility Criteria Required for Blinkit Franchise

Before starting a Blinkit franchise or partnership, an entrepreneur needs to fulfil certain eligibility requirements to manage the business successfully. These criteria help ensure that the partner has the necessary resources, infrastructure, and capabilities to operate in the quick-commerce industry.

  • Investment Capacity: The applicant should have enough financial resources to handle the initial setup and ongoing expenses. The investment may include store setup, inventory purchase, employee salaries, rent, technology, and daily operational costs.
  • Suitable Location Availability: A proper location is essential for Blinkit’s quick delivery model. The preferred area should have high customer demand, residential population, easy transportation access, and a location that allows faster order fulfilment.
  • Business and Operational Experience: Experience in retail, logistics, e-commerce, or managing business operations can be helpful. The partner should understand inventory management, customer handling, and day-to-day store activities.
  • Infrastructure and Space Requirements: Partners need access to suitable infrastructure based on the business model. The space should support storage, order processing, product handling, and smooth operations.
  • Legal Documentation: Applicants must have valid business documents required for verification and operations. These may include GST registration, PAN details, business registration proof, bank details, and other required permissions.
  • Technology Understanding: Since Blinkit operates through a digital platform, partners should be comfortable using technology for managing orders, tracking inventory, monitoring operations, and coordinating with the company.
  • Ability to Maintain Quality Standards: Partners must follow Blinkit’s guidelines related to product handling, customer service, delivery speed, and operational quality to maintain a consistent customer experience.
  • Team Management Capability: Running a quick-commerce operation requires managing employees, warehouse staff, and delivery operations. The partner should have the ability to build and manage an efficient team.
  • Commitment to Business Growth: A successful Blinkit partnership requires long-term involvement, proper planning, and continuous improvement to handle competition and changing customer expectations.

Documents Required for Blinkit Franchise Application

Applicants would be asked to submit a number of documents during the verification and onboarding stage. Being prepared beforehand can quicken up the entire application process.

  • Personal Identity Documents – Applicants may need to provide identity verification documents such as PAN Card, Aadhaar Card, Passport (if applicable), Voter ID, and Driving Licence.
  • Address Proof Documents – Valid address proof may include Aadhaar Card, Utility Bills, Passport, Rental Agreement, and Property Tax Documents.
  • Business Registration Documents – Applicants applying through a business entity may need to submit GST Registration Certificate, Shop and Establishment Registration, Company Incorporation Certificate, Partnership Deed, and MSME Registration (if applicable).
  • Property-Related Documents – For commercial premises, applicants may require Ownership Documents, Lease Agreement, Property Tax Records, and NOC from the landlord (if required).
  • Financial Documents – Financial verification may involve Bank Statements, Income Tax Returns, Business Financial Records, and Net Worth Documentation.
  • Additional Requirements – The exact document requirements can vary depending on the Blinkit partnership model, business structure, and location.

How to Apply for a Blinkit Franchise: Step-by-Step Process

Applying for a Blinkit franchise or partnership opportunity involves understanding the available business models, preparing the required documents, and meeting the company’s operational requirements. Since Blinkit does not follow a traditional franchise model, interested entrepreneurs generally need to explore available partnership opportunities based on their business capabilities.

1. Research Blinkit Partnership Opportunities

Start by understanding Blinkit’s business model and available partnership options. Evaluate whether you want to explore opportunities related to dark store operations, delivery services, seller partnerships, or supply chain support.

2. Check Eligibility Requirements

Review the basic eligibility criteria before applying. Ensure you have:

  • Required investment capacity
  • Suitable business location
  • Necessary documents
  • Operational capabilities

Meeting these requirements improves the chances of approval.

3. Prepare Required Documents

Collect all necessary documents for verification, including:

  • Identity proof
  • Address proof
  • Business registration documents
  • GST certificate (if applicable)
  • Financial documents
  • Property-related documents

The required documents may vary depending on the partnership type.

4. Submit Partnership Application

Interested applicants can contact Blinkit through official channels and submit their business details. The partnership application may include information about:

  • Applicant details
  • Business background
  • Proposed location
  • Investment capability
  • Partnership interest

5. Business Evaluation and Verification

After submission, Blinkit may review the application based on factors such as:

  • Location potential
  • Market demand
  • Operational capability
  • Business suitability

The company may evaluate whether the proposed opportunity aligns with its requirements.

6. Discuss Partnership Terms

If shortlisted, the applicant may need to discuss operational details, responsibilities, investment expectations, and partnership conditions with Blinkit representatives.

7. Setup and Infrastructure Preparation

After approval, the next step involves preparing the required setup, which may include:

  • Arranging commercial space
  • Setting up infrastructure
  • Organising inventory
  • Hiring required staff

8. Complete Training and Operational Setup

Partners may receive guidance on Blinkit’s processes, technology systems, inventory handling, and service standards to ensure smooth operations.

9. Start Business Operations

Once all requirements are completed, the operation can begin. Continuous management, customer service, and performance improvement are important for long-term success.

Is Blinkit Franchise Profitable in 2026?

Profitability is often the main determinant for potential business partners deciding to pursue business opportunities. In the case of Blinkit, profitability depends on numerous factors, such as location, efficiency, scale of operations, competition, and stock management. Customers increasingly choose Blinkit for groceries, essential goods, and impulse buys. This is contributing to a rise in demand for dark store operations in many Indian cities.

Another advantage of investing in a Blinkit franchise is the strong brand recognition the company enjoys. Unlike brands that take many years to build, Blinkit already has a customer base willing to trust them. Moreover, the available infrastructure and operational systems of Blinkit considerably ease the burden of business operations for its partners.

There are however several challenges investors may have to face when entering the Blinkit franchise business. The investment required can be significant, considering the cost of property and initial stock purchase. Managing business operations necessitates full attention, as operational failures, staff issues, and stock disruptions have the potential to negatively impact business performance. 

Challenges of Starting a Blinkit Franchise

Starting a Blinkit franchise or partnership business can provide opportunities in the growing quick-commerce industry, but entrepreneurs should also understand the operational challenges involved. Managing a fast-delivery business requires proper planning, efficient resources, and strong execution.

  • High Initial Investment – Starting a quick-commerce operation requires investment in infrastructure, inventory, technology, rent, and working capital.
  • Operational Management Complexity – Managing inventory, staff, order processing, and delivery operations requires proper planning and efficient management.
  • Location Selection Difficulty – Choosing the right location is important because customer demand and delivery efficiency directly affect business performance.
  • Inventory Management Issues – Maintaining the right stock level can be challenging due to changing customer demand and product movement.
  • High Operating Expenses – Costs such as employee salaries, rent, electricity, maintenance, and delivery operations can impact profitability.
  • Customer Service Expectations – Quick-commerce customers expect fast delivery, product availability, and consistent service quality.

Risks to Consider Before Investing in the Blinkit Franchise

Before investing in a Blinkit franchise opportunity, it is important to evaluate potential risks that may affect business growth and profitability. Understanding these factors helps entrepreneurs make better decisions and prepare for possible challenges.

  • No Traditional Franchise Model – Blinkit does not follow a standard franchise system, so partnership availability and terms may vary.
  • Market Competition – Strong competition from brands like Zepto, Swiggy Instamart, and BigBasket can affect growth and customer retention.
  • Profit Margin Pressure – Grocery and essential products often have limited margins, requiring high sales volume to generate better returns.
  • Technology Dependency – Business operations depend heavily on digital platforms, inventory systems, and order management tools.
  • Demand Fluctuation – Customer demand may vary by location, season, and market trends.
  • Investment Recovery Risk – The time required to recover investment depends on sales performance, expenses, and overall business efficiency.

Training and Support Provided by Blinkit

One of the advantages of partnering with an established company is access to operational support and guidance. Blinkit generally provides various forms of assistance to help partners establish and manage their operations effectively.

Store Setup Guidance

Partners may receive support regarding:

  • Store layout planning
  • Operational workflows
  • Infrastructure recommendations
  • Equipment requirements

This helps ensure the dark store is designed for efficient order processing.

Technology and Software Support

Blinkit’s operations are powered by technology. Partners may gain access to systems for:

  • Inventory management
  • Order processing
  • Performance tracking
  • Reporting and analytics

These tools help improve operational visibility and decision-making.

Operational Training

Training programs may cover:

  • Inventory management
  • Order fulfilment procedures
  • Quality control measures
  • Customer service standards
  • Platform usage

Proper training helps maintain consistency across the network.

Ongoing Business Support

After launch, partners may continue receiving support related to:

  • Process improvements
  • Operational performance
  • Technology updates
  • Business growth strategies

Blinkit Franchise vs Competitors: Which Quick Commerce Opportunity Is Better?

Before you dive into quick commerce, know that there are a variety of opportunities in the market to explore. While Blinkit is the best-known name when it comes to quick commerce, companies such as Zepto, Swiggy Instamart, BigBasket, and JioMart are also growing. 

Each of these have a different business model, funding structure and growth model. So here are a few factors you should consider before picking your next move:

FeatureBlinkitZeptoSwiggy InstamartBigBasketJioMart
Business ModelQuick CommerceQuick CommerceQuick CommerceGrocery & Quick CommerceE-commerce & Grocery
Brand RecognitionVery HighHighVery HighHighVery High
Expansion RateRapidRapidRapidModerateModerate
Technology InfrastructureAdvancedAdvancedAdvancedStrongStrong
Delivery Focus10–20 Minutes10 Minutes10–20 MinutesSame Day & InstantSame Day
Partner OpportunitiesMultiple ModelsLimited Public InformationLimited Public InformationSeller & Business PartnershipsSeller Partnerships
Investment RequirementMedium to HighVariesVariesMediumMedium

When it comes to quick commerce players in the market, Blinkit holds the first mover’s advantage in terms of offering quick commerce. The wide network of dark stores, increased number of users and multitude of partnership options present lucrative opportunities for individuals wanting to jump into quick commerce.

Explore more franchise options

Conclusion

The quick commerce industry has opened up a vast array of business opportunities for people across the length and breadth of the country, with Blinkit Franchise Cost being a major point of interest for aspiring entrepreneurs. Blinkit is a significant player in this domain, with its commitment to ultra-fast delivery, strong technology infrastructure, and growing network of dark stores, helping the company firmly establish its presence in the market.

Although Blinkit does not offer a conventional franchise business opportunity, the company has various partnership programs which allow investors, property owners, sellers, and delivery partners to join the network. The closest alternative to the franchise business model when it comes to Blinkit is the Dark Store Partnership Model.

While there is a considerable amount of investment required in setting up a dark store with Blinkit, the demand for instant delivery services in India may result in the development of attractive long-term earning prospects for suitable partners. Factors that play a huge role include the location of the store, operational efficiency, stock management, and market demand.

Blinkit partnership can be considered as an opportunity worth investigating in India in 2026 for entrepreneurial individuals looking to enter the burgeoning quick commerce industry.

FAQs

What Is The Estimated Blinkit Franchise Cost In India?

The Blinkit dark store partnership is estimated to cost from 25 lac to 60 lac or more depending upon the location, size of store, amount of inventory and running costs involved.

Does Blinkit Charge A Franchise Fee?

Blinkit has not made public any fixed franchise fee. The business model primarily involves partnership, and investment for each partnership varies.

Is Blinkit A Franchise Or A Partnership Model?

Blinkit mainly operates through a partnership business model rather than a traditional franchise system. Anyone can get into the business as a dark store operator, a property owner to be hired for rental premises, seller partner, delivery partner.

How Much Space Is Required For A Blinkit Dark Store?

Most Blinkit dark stores need space around 1,500-3,000 square feet. Actual space needed can vary based on the city and operational needs of the store.

How Much Profit Can A Blinkit Dark Store Generate?

The profit can vary depending upon the volume of order, location and operational efficiency and inventory turnover. If operating efficiently, the stores in high demand areas would yield much higher returns in comparison to other less busy markets.