In modern business, it is important to know if someone has opened or clicked your emails to help you communicate with clients, prospects, or teammates. With email tracking tools, you can watch your messages as they’re sent to know exactly how recipients are responding.
Tracking tools make it easier to perform tasks, respond to customers, and achieve more results in sales, marketing, recruitment, and customer service. Yet, with plenty of choices, it can be hard to pick the proper one. In this blog, we’ve gathered the top tools for email tracking to assist you in keeping on top of the email game. Keep reading to understand the features, benefits, and what you will pay for the best email tools on the market.
What Are the Benefits of Email Tracking Tools?
Thanks to email tracking tools, users get data that helps them communicate better, increase productivity, and engage more with others. The following are some of the main advantages of employing email tracking tools:
1. Monitor Email Opens
One important advantage of email tracking is that you are informed when someone opens your email in real time. They update you instantly when someone reads your email, which allows you to organise your follow-ups better. It matters most in sales and customer support, since waiting even a moment often decides the outcome of a transaction.
2. Track Clicks for Measurement
Most programmes used for tracking emails will tell you if links within your email are clicked by readers. You can learn which topics your subscribers respond to, which can lead to improved messages later. Click tracking helps marketers who send emails, since it gives them clear data on engagement.
3. Ensure Follow-Ups are Handled Promptly.
Using email tracking, you can arrange a follow-up when someone has read your email. Rather than just sending a message, try connecting with your team member when your message is still relevant to them. It can help make reactions quicker and support greater conversion.
4. Increase Productivity
Rather than guess, the data from trackers lets you know when your emails are opened. As a result, uncertainty is reduced, allowing professionals to focus their efforts better and get better outcomes in less time.
5. Analyse Email Performance Using Data.
Advanced tracking software provides detailed information on results, so you understand what email subjects, formats, and timing are most effective for your audience. You can use these insights to keep your email communication and campaigns getting better over time.
6. Strengthen Customer Support
Tracking emails allows customer service teams to confirm messages are received, exceeding expectations and leading to faster and happier solutions.
7. Using Data to Guide Decisions
Most email tracking tools have dashboards with analytics, so you can check the success of your messages in terms of opens, clicks, and how quickly you get replies.
8. Using CRM and Other Products
It is easy to track emails and stay organised by connecting email tracking software with CRMs, project management apps, and productivity solutions.
List of Top 10 Best Email Tracking Tools
1. Apollo.io
Apollo.io allows you to check your email tracking and look for fresh leads. This email marketing tools offers features for automatically sending sets of emails, detailed monitoring, and incorporating AI to enhance your lead generation. As one of the top AI tools for lead generation, Apollo.io helps you view if a person opened your email, clicked any links in it, and other important information.
Additionally, it enables you to keep contacts in a large database. Its tools and reports make Apollo.io a great platform for sales teams working on improving their sales. You get a lot of strong features for attracting and interacting with customers without breaking the bank.
Pricing:
- $49/month
Features:
- AI-powered lead enrichment
- Email sequence automation
- Real-time email open and click tracking
- Built-in prospecting tools
- Analytics dashboard
- Multi-channel outreach support
2. Salesforce Sales Cloud
Salesforce Sales Cloud has very advanced email tracking functionality. It gives AI-powered reports, allows for custom dashboard building, and can be easily connected to many business applications. It’s possible to see when your emails are opened, control your contact list, and track leads from the beginning to the end of the sales process — making it highly effective for sales pipeline management.
It is meant for large organisations wanting a comprehensive sales management platform. Organisation and smart sales are supported by the tool’s complete reports, automated features, and continuous updates. It offers strong capabilities and flexibility and is made to support detailed sales workflows.
Pricing:
- Available on request
Features:
- Real-time email tracking
- AI-driven sales insights
- Customizable reports and dashboards
- Seamless CRM and third-party integration
- Sales pipeline management
- Forecasting and automation tools
3. Close
Close is made for sales teams that want to achieve fast growth. You get email tracking, calling, SMS, and email automation, all combined in the system. You can tell right away which emails are being looked at, save follow-up tasks, and organise your email communication.
It is ideal for businesses wanting a user-friendly but powerful system to help them close sales faster. It’s very simple to use, saves time, and supports better team collaboration. Integrating with Close is easy, and it improves and quickens your outreach without any other tools.
Pricing:
- $19/month
Features:
- Built-in calling, SMS, and email tools
- Email open and link click tracking
- Automated follow-up sequences
- Centralized communication history
- Easy-to-use interface
- Sales pipeline tracking
4. HubSpot Sales Hub
HubSpot Sales Hub supports effective email tracking and automation, which makes many users love it. It tells you if someone has opened your message, chosen a link, or answered back. You are equipped with things like instant email templates, meeting setup tools, and the ability to handle your pipeline.
Using it is simple, and it supports teams whether they are small or large. With HubSpot, notifications are instant, and it provides excellent integration with CRM, so you can look after your sales entirely from one place. It allows you to seal more sales and keep customers happy.
Pricing:
- $90/month
Features:
- Real-time email tracking and notifications
- Meeting scheduling links
- Email templates and snippets
- CRM integration and management
- Deal and pipeline tracking
- Sales automation workflows
5. Clari
Clari centres on features for tracking emails and predicting future earnings. It allows you to see the details of opened emails and the ways your leads interact with your messages. It helps you spot which agreements will be completed and which still require work.
You can keep track of your team and manage your sales process with it. You can connect Clari to additional tools, which gives you a wider perspective on your sales processes. If businesses aim for more control over their revenue and growth, forming a corporation is a great decision.
Pricing:
- Available on request
Features:
- Predictive email tracking
- AI-driven revenue forecasting
- Sales pipeline visibility
- Email and engagement analytics
- Integration with major CRMs
- Team performance tracking
6. ZoomInfo Sales
ZoomInfo is great for sales teams because it helps with data-driven email campaigns and finding new leads. You get to use a large contact database and obtain info on user intent and email activity. You can check email open rates, click activity, and responses to tell which leads are the most interested in your offer.
It can assist you in finding potential clients and getting in touch with them just when they are likely to engage. Thanks to strong tools for sales and marketing, ZoomInfo helps businesses grow their list of customers and make more sales. It’s best for companies that depend on solid data to obtain sales.
Pricing:
- Available on request
Features:
- Extensive contact and company database
- Email open, click, and reply tracking
- Intent data and buying signals
- CRM integration
- Prospecting tools and filters
- Detailed engagement analytics
7. monday CRM
monday CRM helps make it easy to handle sales processes and oversee email communications. The program may send follow-up emails on your behalf, and you can observe whether and when someone opened your email. It is possible to organise workflows, follow your pipeline, and work together with other members of the team from a single place.
You can customise it easily, and it connects with familiar tools, which makes Monday CRM ideal for teams who want to remain organised and boost their productivity. It works very well for SMBs that want a CRM with many flexible features.
Pricing:
- $90/month
Features:
- Visual email tracking tools
- Customizable sales pipelines
- Workflow automation
- Integrations with Gmail, Outlook, and other tools
- Centralized client communication
- Activity logs and reminders
8. Outreach
Outreach gives sales teams powerful features such as mail tracking and automation. You can set up automatic sequences of emails, know when messages are read, and depend on AI to improve your efforts. It allows you to track your sales funnel by giving you helpful information about it.
As one of the top sales team tracking apps for startups, Outreach cooperates with other apps, making it easier for your team to do their tasks together. This helps businesses that are scaling up by improving the sales process and using better data analysis. Performing outreach means you spend less time and have a better opportunity to close deals.
Pricing:
- Available on request
Features:
- Email open and click tracking
- AI-powered sales insights
- Sales sequence automation
- CRM integration
- Real-time engagement analytics
- Task and follow-up management
9. Instantly
Instantly is a cold email software created for sending cold emails and monitoring their delivery. You can handle different email addresses, look at the stats for email opens and clicks, and prevent your emails from landing in the spam folder. With AI at work, your emails are more likely to arrive in the inbox of the people they need to.
Instantly makes it simple for sales teams to do their outreach efficiently. It does not cost too much and lets you analyze results so you know what brings in the most business. No better email solution for those just starting out or expanding their business.
Pricing:
- $30/month
Features:
- Cold email tracking and analytics
- AI-based email warm-up
- Multi-email account support
- Deliverability monitoring
- Open, click, and reply tracking
- Performance dashboard
10. SalesLoft
SalesLoft combines email tracking, call recording, and messaging into one place for lead engagement. It allows sales teams to watch for email openings, clicks, and responses, and it can automate reminders and repeated outreach.
By examining conversations and data, SalesLoft allows you to know what leads care about. It works well for businesses who have multiple channels of communication with their clientele. Thanks to the platform, the workflow gets smoother, engagement becomes stronger and deals are closed more often using data.
Pricing:
- Available on request
Features:
- Multi-channel engagement (email, calls, messages)
- Email tracking and cadence automation
- Conversation intelligence
- Sales analytics and reporting
- CRM integration
- Playbooks and workflow templates
Ending Note
The use of a good email tracking tools can help you get better results in your communication and daily work. Seeing the behaviour of your recipients with your email can lead to better decisions and prompt responses from your end.
The above tools have options like alerts in real time and in-depth reporting, which suit various users and budgets. Make sure you take your desired outcomes, the need for integration, and practicality into consideration while you evaluate options. Follow your emails, get insights from them, and make use of that knowledge to help your business succeed and stay in touch with customers.
FAQs
1. Do Sales Improve when using Email Tracking Tools?
When sales teams know about prospects’ interactions, they can respond at the right time and tailor the communication to drive more conversions.
2. Do these Tools inform recipients that they are being watched?
Email tracking software usually does not inform your email contacts. But some people might spot tracking pixels or links, and there are clients that automatically prevent these from tracking the email.
3. Can you use Email Tracking Tools on your Phone?
Various email tracking applications are designed for mobile use or match mobile email clients, so you can use them from any location.
4. Is the Data in Email Tracking reports correct?
Tracking email opens and clicks is usually trustworthy, though factors such as blocked images and privacy settings may influence data, so it should be considered a useful idea rather than final proof.
5. Will the App Monitor Emails that come from any Email Address?
The tool and your email settings determine how well you can track emails. Most tools force you to connect with your email provider or add a special extension in your browser so emails used by the company or by an individual can be tracked correctly.
