Did you know that businesses using Facebook marketing tools see a 30% increase in engagement compared to those that don’t?

Even in the high-tech environment of the contemporary globalized marketplace, Facebook remains the leading venue for businesses to find and interact with customers. Today with more than 2.9 billion monthly active users, Facebook presents brands with a wealth of opportunities to increase its coverage and customer reach. However, to get the best out of this platform the use of appropriate Facebook marketing automation tools is inevitable. 

As we advance to the early year of 2024, these tools serve a critical role in the automation of various functions, content optimization, assessment of performance, and enhancing engagement at the optimal level. These applications cover every aspect of social media from posting to effecting ad campaigns that support your marketing goals. 

To help you elevate your Facebook marketing strategy, in this article, we will find out the best 15 Facebook marketing tools. From a small-scale business to a corporate company, these tools will put you a step ahead in the year 2024.

What is Facebook Marketing Software?

Facebook marketing software encompasses a range of tools designed to enhance your Facebook marketing efforts. Businesses can reach and engage their target audience more effectively with the help of these tools for making content, managing ads, tracking interaction, and analyzing performance.

Facebook advertising software can be defined as a set of solutions and products created to improve the results of companies and marketing specialists in the Facebook environment. These tools fit into the different areas of the marketing process such as creating content, posting handling Facebook ads, monitoring engagement, and customer interactions. 

Automation and analysis of targeted posts, allow businesses to continue to engage on the site while better reaching their intended audiences.

Among the most important goals of Facebook Marketing Software is to help manage social networks. This ranges from pre-setting of posts, the steady and appropriate posting of content, and enhancing the conversation with the followers. 

It also has solid analysis and display functions that enable companies to monitor results including likes, shares, comments, and conversions. These insights help marketers to make amendments on what strategies they need to use since the one that is most effective is discovered.

Why Do You Use Facebook Marketing Software?

Facebook advertising software offers a multitude of benefits for businesses of all sizes, making it an indispensable tool in today’s digital landscape:

Time Efficiency: Such tools allow for posting and scheduling of content on different pages at once thus saving much time that would be used in posting and scheduling individually. It also saves time because in this way you do not have to use your precious human resources to do specific jobs instead you can use them to do more important jobs which would increase productivity.

Data-Driven Decision Making: Being a set of tools for improving companies’ outcomes, the Facebook advertising software provides genuine fact-based data to make more precise analyses of marketing outcomes. These are, indeed, realizable objectives that define a more efficient and accurate campaign environment and resource usage optimization.

Enhanced User Engagement: Certain of its specialized sub-features, within these tools, help facilitate improved communication with your audience. It made an efficient reply to the comments much easier It also helps to create engaging content with your followers.

Precision Targeting: Targeting advancement makes great sense to businesses since they are rewarded with the opportunity to reach out to the right audience, the target market, at one time. It reduces the wastage of the funds used in ads and increases the effectiveness of the marketing practices at this small level of control.

Competitive Edge: When it comes to marketing, an organization is able to do better than organizations that are relying on conventional methods by making use of sophisticated tools.

Consistent Brand Presence: These tools put one in a position to make a consistent post to your site; ensuring your business continues to repost to your fans.

Cost-Effective Marketing: The intensive and specific promotional methods make the Facebook Marketing Software offer the highest yield on marketing investment and get more marketing dollars for you.

Types of Facebook Marketing Tools

To effectively manage your Facebook marketing efforts, it’s essential to understand the different types of tools available:

Ad Management Tools: Platforms designed to help you create, manage, and optimize Facebook ad campaigns for better results.

Automation Tools: Software and systems that automate tasks like posting content, running ads, and engaging with your audience, saving you time and effort.

Analytics Tools: Websites that provide in-depth insights into the performance of your ads, content, and overall campaigns, helping you make data-driven decisions.

Content Scheduling Tools: Handy programs that allow businesses to plan and schedule their posts in advance, keeping your content strategy organized and consistent.

Lead Generation Tools: Resources that help you capture, manage, and organize leads effectively on Facebook, turning interest into potential customers.

Top 15 Best Facebook Marketing Tools in 2024

1. Buffer

Buffer is perfect for small to medium-sized businesses looking for a straightforward scheduling solution to maintain a consistent posting schedule across multiple platforms.

Buffer is one of the most basic, yet effective social media management tools that helps companies to plan posts, analyze results, and communicate with their audiences. It has an excellent, simple user interface that would be great for first-time software users and experienced ones at that. With Buffer, you can schedule your posts across multiple social networks such as Facebook, and that makes many marketers prefer using it. 

By providing analytics and a simple dashboard, Buffer allows the business to make the required changes to content to increase engagement.  It is the best Facebook business tool for marketers.

Key features:

• Multi-platform content scheduling
• Analytics and Reporting
• Team collaboration tools
• Custom video and image creation

Pros:

• Intuitive user interface
• Excellent mobile app
• A robust free plan is available

Cons:

• Limited advanced analytics in lower-tier plans
• Some users report occasional glitches

Pricing:

• Free Plan: Basic features with limited scheduling
• Pro Plan: $15/month – Enhanced scheduling and analytics
• Premium Plan: $65/month – Advanced features for growing businesses
• Business Plan: $99/month – Comprehensive tools for larger teams

Website: https://buffer.com

2. Canva

Canva stands out with its extensive library of over 100 different templates, making it easy for non-designers to create professional-quality graphics.

Canva is an interface for creating graphics with an emphasis on people with no experience in this sphere. Currently, there are more than one hundred different types of templates that can be used for posts and advertisements on Facebook as well as for stores. 

Whether you are drawing banners for a promotion or attempting to level up your social media presence, Canva helps. It is easy to manipulate, with image and icon dragging options and an extensive library of fonts with templates to create high-quality content.

Key features:

• Extensive template library
• Brand kit for consistent designs
• Collaboration tools
• Social media post-scheduling

Pros:

• User-friendly interface
• Vast selection of free elements and templates
• Regular updates with new features

Cons:

• Some advanced design features require a paid plan
• Limited photo editing capabilities compared to professional software

Pricing:

• Free Plan: Access to basic features and templates
• Pro Plan: $12.99/month per user (billed annually)
• Enterprise Plan: Custom pricing

Website: https://www.canva.com

3. Hootsuite

Hootsuite is one of the best Social Media management tools for business organizations that manage several accounts on various platforms. 

It offers effective scheduling analysis and reporting capabilities as a scheduling tool. With Hootsuite, you can track all necessary social media activity from one place, which means you can interact with your audience as you watch them in real time. It also links up with Facebook Ads, where you have full control over your ads.

Key features:

• Content scheduling and publishing
• Social listening and monitoring
• Team collaboration tools
• Advanced analytics and reporting
• Facebook Ads ROI Tracking

Pros:

• All-in-one social media management solution
• Extensive app integrations
• Customizable dashboard

Cons:

• The steeper learning curve for beginners
• Higher pricing compared to some competitors

Pricing:

• Professional plan: $49/month
• Team plan: $129/month
• Business plan: $739/month
• Enterprise plan: Custom pricing

Website: https://hootsuite.com

4. Facebook Live

Facebook Live enables real-time audience interaction, boosting organic reach and engagement without any additional cost.

Facebook is easily integrated with HubSpot which is an all-in-one marketing, sales, and CRM tool. As it has already been demonstrated, HubSpot provides features for the proper functioning of social networks and Facebook advertisements, leads tracking, and social media optimization.

It also offers substantial information about user engagement and interactions, which would enable firms to make adjustments to their strategies. It is easy to use and has numerous connections to third parties which makes it suitable for organizations that want to combine marketing in many platforms.

Key features:

• Real-time audience interaction
• Live reactions and comments
• Scheduling and promotion of live events
• Post-stream analytics

Pros:

• Direct integration with Facebook
• No additional cost
• Boosts organic reach and engagement

Cons:

• Requires stable internet connection
• Limited editing capabilities compared to pre-recorded videos

Pricing:

• Free with a Facebook account

Website: https://www.facebook.com/facebookmedia/solutions/facebook-live

5. SocialPilot

SocialPilot offers cost-effective social media management, perfect for businesses and agencies handling multiple accounts.

Some of the integrations are bulk scheduling, and content curation, and also have extensive analytical tools. SocialPilot also integrates Facebook Ads Management and it has teamwork, therefore making it a perfect choice for business marketing solutions. This application allows for easy control of multiple social networks due to the interface.

Key features:

• Bulk scheduling and content curation
• Client and team management
• White-label reports
• Social media calendar

Pros:

• Affordable pricing for multiple accounts
• Excellent customer support
• User-friendly interface

Cons:

• Limited free trial period
• Some users report occasional posting errors

Pricing:

• Professional plan: $30/month
• Small Team plan: $50/month
• Agency plan: $100/month
• Enterprise plan: Custom pricing

Website: https://www.socialpilot.co

6. Sprout Social

Sprout Social is a good option for social media management tools that have scheduling, monitoring, and analytics features and so many more. 

It looks clean and minimalistic and the users of this application can communicate with the people on Facebook and measure the effectiveness of promotions. 

A major benefit of using Sprout Social is that it issues reports to the marketers which can be used to make good decisions in the future. This is much more beneficial to organizations that require powerful group work functionality and quality client contact.

Key features:

• Advanced scheduling and publishing
• Social CRM tools
• Competitive analysis
• Automated reports

Pros:

• In-depth analytics and reporting
• Excellent team collaboration features
• Strong customer support
• Facebook Ads ROI Tracking

Cons:

• Higher pricing point
• Can be overwhelming for small businesses

Pricing:

• Standard plan: $89/user/month
• Professional plan: $149/user/month
• Advanced plan: $249/user/month

Website: https://sproutsocial.com

7. HubSpot

HubSpot integrates marketing, sales, and CRM, providing a seamless experience for managing Facebook Ads and tracking leads.

Marketing, sales, and customer relationship management (CRM) software that is compatible with Facebook is HubSpot. In addition, HubSpot helps to control Facebook Ads, monitor leads, and improve social media marketing. It also offers a complete analysis of user engagement, which is beneficial for businesses to adjust their plans. 

By being easy to use and having numerous integrable applications, HubSpot is useful for companies who want to be efficient in their marketing on multiple platforms. It is the best Facebook business tool for marketers.

Key features:

• Social media content calendar
• Integration with HubSpot CRM
• Facebook paid ads management
• Facebook Lead generation tools
• Comprehensive analytics tool
• Facebook Ads ROI Tracking

Pros:

• Seamless integration with other marketing tools
• Robust automation features
• Scalable for growing businesses

Cons:

• Can be expensive for small businesses
• Steeper learning curve due to extensive features

Pricing:

• Starter plan: $45/month
• Professional plan: $800/month
• Enterprise plan: $3,200/month

Website: https://www.hubspot.com

8. Facebook Messenger

Facebook Messenger facilitates real-time communication, enhancing customer relations and engagement through instant messaging and chatbots.

Facebook Messenger is one of the most important communication channels that every company with a goal of creating good relations with customers should consider. It enables real-time conversations, and the use of chats and channel bots which aids business engage their audience efficiently. 

Facebook Messenger also has the feature of multimedia sharing which makes it an all-in-one tool and can be used for marketing campaigns, customer service, and sales outbound messages.

Key features:

• Instant messaging with customers
• Chatbot integration
• Sponsored messages
• Click-to-Messenger ads
• Facebook Ads ROI Tracking
• Facebook ads conversion optimization
• Facebook paid ads management

Pros:

• Direct, real-time communication with customers
• Potential for high engagement rates
• Integration with Facebook ads

Cons:

• Requires active management for timely responses
• Privacy concerns for some users

Pricing:

• Free to use
• Costs associated with ads and sponsored messages

Website: https://www.messenger.com

9. SocialBee

SocialBee excels in content categorization and recycling, making it ideal for businesses that need to maintain a consistent posting schedule.

SocialBee has an auto-posting feature for the reposting of content because the content in the platform can always be reposted over and over again and this makes it suitable for organizations that need to post each day. 

This also contains facebook analytics features and audience selection to help businesses enhance their SocialBee marketing strategies and engage with the readers on Facebook.

Key features:

• Content categorization and recycling
• Post variations for evergreen content
• Social media calendar
• Team collaboration tools

Pros:

• Innovative content categorization system
• Good value for multiple social profiles
• Excellent customer support

Cons:

• Limited integrations compared to some competitors
• Analytics features are not as robust as some other tools

Pricing:

• Bootstrap plan: $19/month
• Accelerate plan: $39/month
• Pro plan: $79/month

Website: https://socialbee.io

10. BuzzSumo

BuzzSumo provides powerful content insights and influencer identification, helping businesses craft effective Facebook content strategies.

BuzzSumo is a SaaS tool that acts as a content discovery and research platform to assist businesses in discovering topics and content that people are interested in. With BuzzSumo, you can examine which strategies and tactics your competition is using and who can help you amplify your Facebook efforts.

Due to the strategic insights into social sharing data, the tool can be of great help to content marketers seeking to increase engagement on Facebook.

Key features:

• Content discovery and analysis
• Influencer identification
• Competitor content research
• Trending topic alerts

Pros:

• Powerful content insights
• Useful for content strategy development
• Helps identify potential collaboration opportunities

Cons:

• Can be expensive for small businesses
• Learning curve to fully utilize all features

Pricing:

• Pro plan: $99/month
• Plus plan: $179/month
• Large plan: $299/month
• Enterprise plan: Custom pricing

Website: https://buzzsumo.com

11. ShortStack

ShortStack specializes in creating engaging Facebook content through contests, quizzes, and landing pages, driving lead generation and audience interaction.

ShortStack has patent templates and effectiveness reports that assist companies in having fun with their consumers. 

Because of its simplicity and compatibility with Facebook Ads, ShortStack is one of the best ways to create leads and engage the target audience with game-based marketing.

Key features:

• Contest and giveaway templates
• Landing page builder
• Data collection and Facebook lead generation tool
• Voting and user-generated facebook content campaigns

Pros:

• Easy-to-use templates for various campaign types
• Customizable designs
• Integrates with other marketing tools

Cons:

• Focused primarily on contests and promotions
• May require additional tools for comprehensive social media management

Pricing:

• Business plan: $99/month
• Agency plan: $199/month
• Brand plan: $499/month

Website: https://www.shortstack.com

12. Agorapulse

Agorapulse offers a centralized inbox and comprehensive analytics, making it ideal for businesses looking to streamline their social media management efforts.

Agorapulse is one of the most effective social media tools that are specifically designed for scheduling, publishing, as well as reporting on Facebook and other social sites. Its favorite feature is the dashboard which has a centralized inbox for the conversations one can have on various social sites. 

Analytics and reporting are also included in what Agorapulse provides, so this tool will suit businesses that seek to fine-tune their social media marketing efforts.

Key features:

• Social inbox for engagement management
• Advanced scheduling and queue
• Detailed Facebook analytics tool 
• Team collaboration tools

Pros:

• Intuitive user interface
• Excellent customer support
• Comprehensive social CRM features

Cons:

• Higher pricing point for small businesses
• Some advanced features only available in higher-tier plans

Pricing:

• Pro plan: $79/month
• Premium plan: $159/month
• Enterprise plan: Custom pricing

Website: https://www.agorapulse.com

13. Post Planner

Post Planner simplifies content discovery and scheduling, ensuring your Facebook posts are always engaging and timely.

Post Planner is a tool for discovering, organizing, and scheduling content on Facebook to fit the needs of its users – their audience. It recommends content to produce based on popular topics and user interests, which makes it simple to create catchy posts. The Post Planner also supports the feature of mass posting, with suggestions for the rates of engagement and tips to enhance Facebook advertising.

Key features:

• Facebook Content discovery and curation
• Performance prediction for posts
• Recycling of top-performing content
• Custom posting plans

Pros:

• Affordable pricing options
• Helps maintain a consistent posting schedule
• Useful for finding engaging content ideas

Cons:

• Limited analytics compared to some competitors
• Focus primarily on content curation and scheduling

Pricing:

• Starter plan: $5/month
• Love plan: $15/month
• Guru plan: $39/month
• Master plan: $79/month

Website: https://www.postplanner.com

14. Emplifi

Emplifi is an innovative Facebook marketing automation and customer experience management solution. It has effective features for designing, setting a time, and organizing Facebook advertising campaigns. 

In addition to the customer data and engagement tools, Emplifi simplifies the approach that businesses can take to provide better engagement to their customers. For this reason, it is ideal for implementing as part of other customer support and marketing solutions for businesses.

Key features:

• AI-powered Facebook content intelligence
• Advanced analytics and benchmarking
• Influencer marketing tools
• Social customer care

Pros:

• Comprehensive all-in-one platform
• Advanced AI-driven insights
• Robust competitive analysis tools

Cons:

• Can be complex for small businesses
• Higher pricing point

Pricing:

• Custom pricing based on needs

Website: https://emplifi.io

15. Facebook Ads Manager

Facebook Ads Manager is one of the most fundamental tools used in the running and consumption of ad placements on the social media platform Facebook. 

Businesses can achieve high target features in the definition of the market they want to cover since users of the internet can be segmented into various groups by demographic characteristics, interests, and behaviors. 

This means that marketers can be able to track real-time performance, analyze the ad make necessary changes, and also improve the return on investment. It is easy to use for starters while there are features for the professionals in marketing. All in all, it should be said that it is imperative for companies who aim to succeed in Facebook advertising.

Key features:

• Advanced audience targeting
• Ad creation and management
• Detailed performance metrics
• A/B testing capabilities

Pros:

• Direct integration with Facebook
• Powerful targeting options
• Detailed insights into ad performance

Cons:

• Can be complex for beginners
• Requires budget for ad spend

Pricing:

• Free to use
• Costs associated with running ads

Website: https://www.facebook.com/business/tools/ads-manager

How to Choose the Best Online Facebook Marketing Tools

Selecting the right Facebook promotion tools for your business depends on several factors:

• Financial Resources: Before making the choice, weigh your present budget and your future plans for marketing expenses to get a sustainable option.
• Company Scale: Understand that tools more appropriate for small businesses are likely to be different from those necessary for large companies and agencies.
• Functionality Alignment: Identify specific characteristics that help to address your marketing goals and overall plan.
• User-Friendliness: Determine how complex is the tool and how ready your team is to adopt and effectively interact with this tool.
• Ecosystem Compatibility: Ensure the selected tool fits well into your current portfolio of marketing technologies.
• Future-Proofing: Choose plans that can grow with you and your business’s needs as time goes by.
• Technical Assistance: Firstly, tools that provide reliable customer service, especially for business-critical applications must be given preference.
• Data Insights: Evaluate the kind of analytics that these routes offer to assist and improve your marketing strategy.
• Evaluation Period: Always take advantage of the free trial period to explore tools you wish to invest in without spending a dime.
• Peer Feedback: Seek online customer feedback especially from marketers in order to know their experience about the performance of the tool.

Conclusion

Start by identifying your primary marketing goals, then select a tool that aligns with those objectives. Take advantage of free trials to test the tools before committing.

The world of Facebook promotion has shifted and changed over time, and having the right tools in your arsenal can mean a great deal in the realm of social media. The Top 15 Facebook Marketing tools we’ve used in this guide have various solutions depending on your requirements and price range.

Whether you are focusing on social media management on your Facebook account, content curation, or promotion, there is a tool for almost all existing approaches to Facebook advertising. It is very important to know that each tool is unique to the needs of an organization, its goals, and available resources.

When choosing these Best Facebook Marketing tools you can decide to try them for free especially when they offer a free trial. Through this practical exercise, you can easily identify which of the given tools fit your working style and the outcome you desire.

In the end, it is the correct selection of tools combined with a good plan and high-quality facebook content marketing that will contribute to the effective promotion of your company’s Facebook in 2024 and further.

Have you used any of these tools? Share your experiences in the comments below!

FAQs

What is the most effective Facebook marketing tool that is suitable for use by small business firms? 

Buffer and SocialPilot are excellent choices for small businesses due to their affordable pricing and user-friendly interfaces. Buffer offers robust scheduling features, while SocialPilot provides comprehensive analytics and team collaboration tools.

Are there any Free FB marketing tools?

 Yes, there are free tools available but they come with fewer features, and that too some of the famous tools are Buffer, canvas, Facebook’s own tools like Facebook Live, and Ads Manager.

What could Facebook advertising software bring to the enhancement of my social media plan? 

They will assist in simplifying your work, providing important information, increasing the effectiveness of articles, and engaging the audience.

Should businesses be using paid tools in Facebook promotion? 

Paid tools can provide more advanced capabilities, as well as data analysis, which may be useful for companies that are planning on expanding the use of Facebook promtoion in their organizations.

Are there any of the Facebook marketing services that could be helpful for other social media outlets? 

Some of the tools, like Hootsuite and Sprout Social, mentioned above, have integration capabilities beyond Facebook along with other platforms.