Have you ever had difficulty making your blog, YouTube video, or site stand out in the online world before? You are not alone. There is just so much out there that you cannot confine yourself anymore to make something good and expect that people will find it by themselves. There comes the role of the keyword research. This way, important keywords are discovered, and your content will appear in the search results when someone is searching what you provide. And to do that effectively you should have a good search tool of keywords.
However, the truth of the matter is that sometimes after a lot of tools, it gets overwhelming. There are those which are free, there are those which are paid and each of them tells it is the best one. What then is the right one?
I have compiled a list of the most useful keyword research tools in the market you can actually find useful in this blog. Being a content creator, digital marketer, or only just starting out, this guide will assist you in finding the tool that is suitable to your objectives. We are going to examine the features, rates, and the reason why each of them is special to you so that you could make the right choice and begin getting the real work out of your materials.
How to Find the Best Keyword Search Tool?
- Verified Search Volume Data- This gives you an idea about the frequency of search with a particular keyword.
- Keyword Difficulty Score -How difficult it is to be ranked by search engines using that keyword.
- Related Keyword Suggestions-Gives new keyword suggestions that you would not have considered.
- Trending Topics Insights – Lets you know what is hot and what is worth targeting at the moment.
- SERP Analysis- Gives you the first results of a keyword in order to analyze what is working.
- Long-Tail Keyword Finder- It can be used to find more niche, less competitive keyword ideas.
- Friendly Layout- Simple navigation and filter to save time and not get confused.
List of Top 10 Keyword Research Tools
1. Google Keyword Planner
Google Keyword Planner is a keyword suggestion tool provided by Google ads suitable both for novice and experts in advertising. Its information does not contain any doubts since this data is readily available on Google, which is why it can be considered one of the most accurate sources of both search volume and competition.
Although initially it has been created with advertisers in mind, it can be used by content producers and SEO experts to find related keywords, learn the search trends and develop an SEO plan. It doesn t offer serious competitor research or SERP examination, yet it is ideal to use in elementary keyword strategy and idea creation.
Key Features:
- Identify your new keywords insights
- History of search trend
- Location-based filtering and devices filtering
- Calculate the possible advertisement costs (CPC)
- Ideal PPC/SEO campaigns
Price: Free
2. SEMrush
It is an all-inclusive SEO instrument with international appeal among professionals. Its keyword research capabilities are powerful where it provides keyword difficulty, volume, trend and SERP data. The distinguishing aspect of SEMrush is that it has in-depth competitor research tools which make the user unearth how his/her competitors use the keywords.
It also implies the long as well as tail variations and gives detailings throughout various search engines such as Google as well as Bing. It is a bit pricey but the benefit it brings is worth the money, to serious marketers.
Key Features:
- In-depth keyword Ideas using Keyword Magic Tool
- Organic Paid keyword discoveries
- Comparative keyword use domain contrast domain
- The research on SERP features
- Keywords difficulty ratings
Pricing:(Monthly):
- Pro: 139.95 dollars
- Guru: 249.95 dollars
- Business: 499.95
3. Ahrefs
Ahrefs Keywords Explorer works with several search engines such as Google, YouTube, Amazon, Bing and others. Having a database of more than 7 billion keywords, it will provide reports on keywords, such as clicks-per-search, the rate of returns, and parent topics.
It is particularly powerful when it comes to competitor-analysis and content gap research. It is somewhat more technical, but it is fit for those who want to find out more about advanced SEO.
Key Features:
- Massive keyword database in numerous places
- Difficulty of defined keywords and clicks-per-search statistics
- SERP summary of the backlink information
- Parent topic and content gap realizations
- Competitor key word analysis
- Compatibility with the site audit and backlink tools
Pricing (Monthly):
- Lite: $129
- Standard: $249
- Advanced: $449
4. Ubersuggest
Ubersuggest by Neil Patel is one of the keyword research tools aimed at beginners and provides an excellent ratio between the accessibility and functionality. It gives the suggestions of keywords, search volume, CPC and SEO difficulty- but in a clear transparent, neat user interface.
It has also site audit, backlink analysis and content ideas. It is an affordable option to small companies and individual content creation exploring to get all the necessary SEO tools in an affordable price.
Key Features:
- Seo difficulty keywords suggestions
- Keyword tracking of competitors
- Keywords-based content ideas
- Site audit and back links checker
- Trends and volume of the keywords
- Chrome extension is possible
Pricing:
- Individual: $12/month .
- Business: $20/month
- Enterprise/Agency: $40/month
5. Moz
The Moz Keyword Explorer is an easy to handle keyword research platform that seeks to help in simplifying the process of SEO and providing high-accurate information. It presents an entire overview of the potentials of a keyword to be used, such as search volume every month, the difficulty of a keyword, and related organic CTR.
The Priority Score is one of its remarkable features as it is a rare metric that combines the volume, the opportunity, and the potential impact to assist you in prioritizing the set of keywords that you need to target. Moz can propose verified keywords by their relevance and timeliness and is therefore applicable in content brainstorming as well as in SEO strategy.
The platform also ensures a seamless integration with other Moz Pro solutions, thus being an easy fit into the arsenals of those already using Moz to monitor their ranking, site, or backlinks.
Key Features:
- Opportunity score and Keyword Difficulty
- Smart targeting with Unique Priority Score
- Organic CTR and IV estimation
- Suggestions of keywords on relevance
- Keyword metrics/ SERP analysis
Pricing:
- Starter – $49/mo ($39/mo yearly)
- Standard – $99/mo ($79/mo yearly)
- Medium (Most Popular) – $179/mo ($143/mo yearly)
- Large – $299/mo ($239/mo yearly): 3 user
Suggested Read: How to Start a YouTube Channel
Tools For YouTube Video Creation
6. KeywordTool.io
KeywordTool.io is a strong keyword research instrument with an exclusive focus on auto-suggest-based keyword generator built on Google and other premises, such as YouTube, Amazon, Bing, and others. It is particularly useful in finding the ideas of long tailed keywords, frequently asked questions, and the user intent, critical in both SEO and content marketing.
Although the free version has a lot of keyword suggestions, upgrading to Pro has all the vital SEO information like the search volume, competition metric, cost-per-click (CPC) and even the trending data. The tool works on various languages and countries, so it will suit multi-country-multi-language keyword research. A simple interface and broad platform coverage make it suitable for use both by bloggers and YouTubers, eCommerce sellers, and digital marketers.
Key Features:
- Collective keyword suggestions by 8+ sites
- Question- and long-tail keyword discovery
- Keyword competitor analysis
- Search volume, trend and CPC (Pro)
- Support of multi-language and geo-targeting
- Simple export of keyword lists in CSV
Pricing:
- Pro Plus: $79/month (billed annually)
- Pro Business: $159/month (billed annually)
7. AnswerThePublic
AnswerThePublic is an unusual and innovative keyword finder that accepts to bring out what people are asking on the internet. It will be able to provide you insights regarding your audiences questions, concerns and interests as it retrieves autocomplete data off Google and re arranges it in visual mind map format.
As opposed to merely presenting a list of keywords, it divides the results into such categories as what, why, how, and comparisons, which are ideal blog titles, FAQs, and content themes. Although it does not include such indices as search volume or keyword difficulty print, its major advantage is in terms of providing ideas. In case you are a blogger, marketer, or YouTuber, this tool will perfectly suit you to create new content that is based on questions.
Key Features:
- Pictorial maps of topic oriented questions and subjects
- Keyword finding with Google autocomplete
- Classified under prepositions, comparisons and questions
- Content planning is easy to export data
- Handy to come up with ideas about blog, video and FAQ
- User-friendly interface
Pricing:
- Individual: $5/month – 7-day free trial.
- Pro: $49/month – 7-day free trial.
- Expert: $99/month.
8. Soovle
Soovle is fairly straight forward but effective brainstorming keyword tool where autocomplete keyword entry is presented across various search engines and sites. It brings in live information on Google, Bing, Yahoo, Amazon, YouTube and Wikipedia among others – so you can find popular words fast on multiple searches.
It can have a minimum interface with a very quick and simple use, which are characteristic features to be used when there is a need to be inspired, quickly, or to organize the information about the content that you will have to work with on the multiple platforms.
Although it does not provide any more detailed data or figures, such as volume or a competition level, Soovle proves to be a valuable free tool that can help get the first ideas about keywords and compare what people search in different platforms.
Key Features:
- Instant keyword suggestions by more than 7 platforms
- Features Google, Yahoo, YouTube, Amazon and Bing among others
- Choosable platform customization
- Key word suggestions can be exported with a single click
- Very light and quick interface
- No set up or other log in required
Pricing: Free
9. Jaaxy
Jaaxy is a simple-to-use Platform to search keyword that focuses on bloggers, niche site creators, and affiliate marketers. It is so elementary and efficient in finding low-competition and high-potential keywords. It has a specialty whereby you see how many other competing pages are using the same exact keyword phrase, dubbed QSR (Quoted Search Result) and is ideal to use when targeting those who want to occupy narrow niches.
Jaaxy also gives the number of searches, the potential customers that can be achieved with that keyword, and even an SEO score that helps to know the possibility of appearing in page one of search results. It has a domain checker tool that displays the list of the domain names available using keywords and hence is a good option to those that are starting new sites. No matter whether you are a beginner or have many blogs, Jaaxy gives you the necessary insights in a tidy dashboard.
Key Features:
- Precise search volume, traffic and QSR information
- SEO score to measure ranking capacity
- Niche targeting domain availability tool
- SERP monitoring and ranking of keywords
- Brainstorm tab niche idea generator
Pricing:
- Starter: $49.00 per month
10. SpyFu
SpyFu is a great SEO/PPC tool that focuses on the ability to spy on your competitors with regards to their keyword usage. It will enable you to mine into the organic search results and paid promotion of your competitors and discover all the keywords that they have ranked or promoted, sometimes even far back in time. This piece of the historical data puts you at a huge advantage of creating your own strategy.
Another thing that SpyFu does is enabling breadcrumbs on domain performance, finding back links, themes groupings in keywords and analyzing SERPs. It is especially beneficial to the agencies, digital marketers, and businesses that deal with several campaigns. The simple interface, free data export and clear reports make finding it easy to show the results to the clients or to the rest of the team.
Key Features:
- Critical research of the competitors keywords (SEO + PPC)
- Ad and keyword tracking of historical data
- Domain,vs domain rift
- Analysis of SERP and ranking
- Campaign planning keyboard group builder
- There are no restrictions on downloading search and reports
Pricing:
- Basic – $39/mo
- Limited Offer – $9/mo,
- Pro – $79/mo
How to Pick the Right Keyword Tool That You Need
- Your Goal is Defined: Are you blogging, placing PPC advertisements or creating eCommerce site? Find your tool that will be fit to your purpose, such as Ahrefs or SEMrush in the spirit of SEO, or Google Keyword Planner in the spirit of ads.
- Tab Your Budget:Such tools as Ubersuggest and AnswerThePublic are affordable, whereas tools, such as Ahrefs and Moz, will be more effective on a broader SEO scheme.
- Think about the Features that You Require: It depends on your workflow whether you will focus on tools with such features as a search volume, keyword difficulty, SERP analysis, or competitors monitoring.
- Try And Buy: Most of these tools are free to try or have some limitations- use them to create an impression about how easy it is to work with a tool and what is the accuracy of results you can expect.
It is recommended to use a single primary tool.
Never diffuse your attention. Select one of the most powerful tools, and learn how to use it effectively, it would save you time and would bring better results.
Conclusion
The success of your SEO depends a lot on the selection of the right keyword research tool. As a first-time user of Google Keyword Planner or an experienced marketer dealing with Ahrefs or SEMrush, the quality tool will assist you in discovering useful keywords, getting to know your audience, and creating content, which ranks.
Begin with what you want to achieve, test a couple of them and then buy the one that suits your needs the best. It is imperative to note that a quality digital exposure is based on clever planning of keywords.
FAQs
What is the best free keyword research tool?
Google Keyword Planner is common and trustworthy to conduct free keyword research.
Does YouTube or Amazon need keyword tools?
Yes, KeywordTool.io and Ahrefs are tools that provide suggestions of so-called keywords on such platforms as YouTube and Amazon.
What does keyword difficulty mean in the SEO tools?
Keywords difficulty measures the difficulty of ranking on the first page of a search engine with a certain keyword.
Are Keyword Tools Worth A Buy?
There are indeed more sensible tools with features that you can pay money for and have a better insight and data about competitors.
What is the correct keyword tool?
Pay attention to your requirements and needs, budget, and goals, but simulate a couple of them before finalizing one.
