Running a business in Pune today is not easy. In a market where more than 3,000 startups, fast-scaling SMEs, and international players compete for the same market share, it may be risky to make decisions based on guesswork. It takes more than intuition to know what customers really desire, keep an eye on the competition, and identify new opportunities.

It is at this point that market research firms come in. The businesses need not be drowned in assumptions; they should rely on the services of experts who gather information, examine trends, and present straightforward strategies. And as the Indian market research business expands with the highest CAGR of 12% it is evident to note that data-driven decisions are becoming the new standard. The good news? Pune houses the most competent research companies in the nation with their knowledge, innovative technology, and customer-oriented nature.

In this blog, we have enlisted the Top 15 Market Research Companies in Pune that can assist you to make better decisions, minimize risks, and stay on top in an environment that is becoming more competitive.

Emerging Market Research Companies Trends in 2025

Market research is evolving fast in 2025, driven by new technologies and changing consumer behavior. Here are the key trends shaping the industry this year:

• Artificial Intelligence (AI) and Automation: AI is no longer just a buzzword; it’s transforming how researchers gather and analyze data. AI helps predict trends more accurately, speeds up data processing, and improves survey design, making market research faster and smarter.
• Mobile-First Surveys: With more people using smartphones than computers, market research is shifting to mobile-friendly surveys. This approach reaches consumers conveniently and increases response rates.
• In-House Research Teams: More companies are building their own research teams using powerful tools, rather than relying solely on outside agencies. This helps brands get faster insights and have more control over their data.
• Focus on Consumer Experience and Personalization: Research is zeroing in on personalized customer experiences. Understanding individual preferences helps companies tailor marketing and products better.
• Sustainability and ESG (Environmental, Social, Governance) Data: There’s growing demand for research on sustainable products and corporate responsibility. Consumers increasingly support brands with strong environmental and social commitments.

List of top 15 market Research Companies in Pune

1. Surveykshan

Surveykshan is a Pune-based market research company that provides prompt and accurate information. They are good in the field survey, online, as well as interviews, and they employ modern techniques of a hybrid nature to make it accurate. Being well-versed in the healthcare, finance, and automotive industries, they assist businesses in collecting actionable data to aid in decision-making and enhance general market strategies.

Services:

• Field surveys (retail, rural, FMCG, political)
• CATI (phone) and CAPI (in-person interviews)
• Online surveys, FGDs, IDIs

Strengths:

• Modern tech-enabled hybrid methods
• Fast, accurate market insights
• Strong sector expertise in healthcare, finance, and automotive

Best for:

• Businesses need quick, reliable, and actionable market data to make informed decisions.

2. Genius Research

Genius Research, one of the leading market research companies in Pune, provides an ideal combination of both traditional and modern research methodologies to offer meaningful insights to businesses in the market. They offer surveys, audits, and qualitative analysis services that are available to all types of industries. With a high level of confidentiality and accuracy, they assist companies in understanding the dynamics of the market without betraying or leaking sensitive facts.

Services:

• Field and online surveys
• Statistical and qualitative analysis
• Retail audits, brand strategy consulting

Strengths:

• Combines traditional and digital research
• Confidential client-focused approach
• Expertise across multiple industries

Best for:

• Businesses seeking detailed and confidential market analysis across industries.

3. Excelsior Research Pvt Ltd

Excelsior Research Pvt Ltd is a research and consulting firm headquartered in the world, providing new solutions in the market. They provide lead, demand forecasting, and marketing research, along with digital insights. They have a long-established strategy team and multi-channel approach, which is suitable for startups and companies that seek to access growth, increase brand awareness, and make informed business decisions.

Services:

• Data analysis and market reports
• Lead generation and demand forecasting
• Email campaigns and digital marketing research

Strengths:

• Innovative global market solutions
• Reliable multi-channel research
• Experienced growth strategy team

Best for:

• Enterprises and startups requiring multi-channel data insights and marketing support.

4. Nexdigm (SKP Business Consulting LLP) 

Nexdigm (SKP Business Consulting LLP) is a global business advisory and market research company that helps organizations solve problems and grow sustainably. Recognized among trusted market research companies in India, they work with startups, multinational firms, and family-owned businesses to deliver easy-to-understand, data-driven solutions across industries such as healthcare, finance, and technology. With deep expertise in Market Research in India, a strong focus on quality, and long-term client partnerships, Nexdigm supports businesses at every stage—helping them navigate challenges, make informed decisions, and achieve lasting success.

Services:

• Market feasibility and competitor studies
• Business strategy consulting
• Risk analysis and sectoral deep-dives

Strengths:

• Global consulting expertise with local insights
• Experienced research and analytics team
• Trusted by large enterprises and SMEs

Best for:

• Companies looking for market feasibility with end-to-end consulting support.

5. Zion Market Research

Zion Market Research is one of the most reputable companies that offer the right predictions and strategy consultancy. They examine market trends, market competition, and industry changes to enable businesses to be future-ready. They provide a valuable alliance with timely insights and industry expertise on the brands that target long-term planning, market positioning, and sustainable growth with effective research.

Services:

• Market trend analysis
• Forecasting and strategic consulting
• Competitive landscape assessments

Strengths:

• Accurate industry forecasts
• Quick delivery of insights
• Specialized sector expertise

Best for:

• Brands focused on strategic planning with precise market forecasts.

6. The Research Insights

Research Insights is one of the notable market research companies in Pune, offering both qualitative and quantitative research services across the IT sector, healthcare, and finance sectors. Known for their fast turnaround, they provide clear, report-style insights that make it easier for businesses to apply findings in decision-making. Their expertise in consumer behavior analytics and industry-oriented data visualization equips organizations with the right tools to understand their target audience and market dynamics effectively.

Services:

• Quantitative and qualitative research
• Consumer behavior analytics
• Industry reports and data visualization

Strengths:

• Customized solutions for IT, healthcare, and finance
• Quick turnaround times
• Clear and actionable insights

Best for:

• Organizations requiring detailed customer and market analysis with fast delivery.

7. iResearch Services

iResearch Services is an international research and consulting firm that focuses on thought-leadership surveys and data-driven reports. They convert raw data into exciting and marketing-oriented insights that reinforce brand positioning. Having experience in data science, as well as a global customer base, they assist companies to gain credibility, make well-informed decisions, and lead competitive markets due to content-rich research solutions.

Services:

• Thought leadership surveys
• Data-driven content and strategic consulting

Strengths:

• Strong expertise in data science
• Engaging and marketing-driven reports
• Global reach and client support

Best for:

• Companies seeking leadership-focused, content-rich research.

8. QY Research Pvt. Ltd

QY Research Pvt. Ltd is a trusted name among market research companies in Pune, providing detailed reports on industries, competitors, and supply chains. Their services include feasibility studies and SWOT analysis, which are widely relied upon for accuracy and depth. With a well-structured research methodology and expertise in technology and manufacturing, QY Research helps organizations gain deep market intelligence, evaluate risks, and develop effective strategies for both local and global markets.

Services:

• Industry and competitor reports
• Feasibility and SWOT analysis
• Supply chain and market analysis

Strengths:

• Detailed and accurate global/local data
• Thorough research methodology
• Strong competitive intelligence

Best for:

• Technology and manufacturing firms need detailed market and competitor analysis.

9. NextWave Research Solutions

NextWave Research Solutions is a consumer research-oriented corporation that provides market consulting, industry research, and consumer studies. Their seasoned crew offers informative ideas that aid viable plans for growing the business. They can be used together with competitive intelligence to enable organizations to know which opportunities to pursue, mitigate risks, and enhance their decision-making process in a market that is becoming more competitive and dynamic.

Services:

• Consumer and industry research
• Feasibility and competitive studies
• Strategic market consulting

Strengths:

• Client-focused approach
• Timely and insightful delivery
• Experienced research team

Best for:

• Businesses seeking focused, actionable market strategies.

 10. DataHorizzon 

DataHorizzon Research is a specialized market research firm in Pune with a strong presence in India and an additional headquarters in Colorado, USA. The firm focuses on delivering precise, reliable market intelligence and actionable analysis to help businesses navigate dynamic industry trends and competitive landscapes. Known for client-centricity and methodological rigor, DataHorizon provides tailored reports and long-term strategic support, making them a trusted partner for both regional and global enterprises.

Services: 

• Market and trend intelligence
• Competitor analysis
• Strategic consulting

Strengths:

• Expert analysis tailored to client needs
• Proven industry experience, including Fortune 500 clients
• Reliable, actionable reports and insights

Best for:

• Businesses seeking data-driven support for strategic decisions and market entry

11. Chromatus Consulting

Chromatus Consulting deals with consumer insights, product testing, and brand management Studies. They provide a combination of qualitative and quantitative techniques to provide businesses with timely and correct analytics. They are also versatile in dealing with different research needs as they provide CSR consulting. They have a brand and product research focus and an ideal fit for consumer-based industries.

Services:

• Brand management
• Product testing and consumer insights
• CSR consulting

Strengths:

• Precise analytics combining qualitative and quantitative methods
• Timely project execution
• Strong focus on brand and product studies

Best for:

• Consumer goods companies are focusing on brand and product research.

12. Spade Survey

Spade Survey is an international research firm that offers surveys in multiple languages, panel access, and international data collection. They have the advantage of coming up with flexible projects that meet the needs of businesses with different needs. Their significant respondent base is also diverse, and therefore, it is a great choice for multinational companies to gain access to correct insights within markets, and hence it is a great option in global research requirements.

Services:

• Global phone and online survey data collection
• CSR consulting
• Panel access and sampling

Strengths:

• Multilingual and international reach
• Flexible project designs
• Large, diverse panels

Best for:

• Multinational companies need diverse and global market data.

Suggested Read: MNC Companies in Pune

13. ResearchFox Consulting

ResearchFox Consulting is a leading market research firm in Pune, reputed for delivering growth-focused research solutions backed by data-driven strategies. They specialize in competitive intelligence, consumer market analysis, and trend research, offering practical recommendations that help organizations increase market share, identify opportunities, and stay ahead of competitors. Known for providing timely, insightful reports, ResearchFox Consulting serves as a reliable business partner for organizations seeking actionable market insights.

Services:

• Competitive and consumer market analysis
• Feasibility and trend research
• Market strategy consulting

Strengths:

• Data-backed strategic insights
• Quick, actionable recommendations
• Growth-oriented research

Best for:

• Companies are seeking market growth through the use of competitive intelligence.

14. Pragma Market Research 

Pragma Market Research is a Pune-based versatile market research and business consulting firm established in 2017. They specialize in delivering industry-specific market verified reports, strategic consulting, and technology trend analysis across sectors such as medical devices, pharmaceuticals, ICT, automotive, chemicals, FMCG, and more. Their accurate primary and secondary data combined with statistical models enable clients to forecast market scenarios and make data-driven strategic decisions confidently.

Services:

• Market verified industry reports
• Strategic consulting and technology trend analysis
• Vendor and demand analysis

Strengths:

• Industry expertise across diverse sectors
• Accurate, verified data and forecasting models
• Tailored research reports and actionable insights

Best for:

• Businesses seeking precise, industry-focused market research and strategic consulting 

15. SterlingMR

SterlingMR is a client-focused market research firm in Pune, offering tailor-made reports, data analytics, and competitor research. They help businesses develop growth strategies through industry-specific knowledge and in-depth market analysis. Known for delivering clear and strategic reports, SterlingMR is a valuable partner for companies aiming to strengthen their market position and achieve sustainable success.

Services:

• Custom market research and consulting
• Data analytics
• Competitor and market analysis

Strengths:

• Detailed, client-centric reports
• Sector-specific expertise
• Strategic and analytical support

Best for:

• Growing companies require strategic market analytics and insights.

How to Choose the Right Market Research Firm in Pune

Selecting the right company depends on your specific needs:

• Set your objectives – Begin by determining your specific research requirements, be it to learn more about customer behavior, competitor analysis, or to investigate new markets. It is important to have clear goals so that you can select a firm that is compatible with your business interests.
• Check industry expertise – Choose a firm that has been working in your target industry, like healthcare, FMCG, finance, or technology. The knowledge that is industry-oriented enables them to provide insights that are practical, applicable, and implementable.
• Evaluate research practices – A trustworthy company ought to combine both conventional surveys and new technology, such as online surveys, analytics, and data representations. This combination approach is accurate and deep in the insights delivered.
• Focus on timeliness – Sometimes market opportunities are time-bound, and in that case, ensure the company is reputable about delivering results in time. The right information at the right time provides your business with a competitive edge in making the decision.
• Consider confidentiality  – In most projects, the data is sensitive business or customer-related, and the data security levels are extremely high. Select a research partner that has good confidentiality policies and is always reliable.

Conclusion

The choice of the appropriate market research firm in Pune may influence the success of your business in relation to making data-driven decisions. Leading market research companies in Pune, such as IMRB, NielsenIQ, Kantar, TNS India, and Majestic MRSS, offer diverse services including consumer insights and surveys, competitor analysis, and strategic consulting. The abilities of each company in this list are quite varied, so the trick is to select one that aligns with your industry and business objectives.

With Pune emerging as a business centre, market intelligence plays a significant role in remaining ahead of the competition and is therefore timely and accurate. Collaborating with the proper company will aid you in discovering prospects, reducing risks, and developing strategies that guarantee long-term growth.

FAQs 

1. What is market research and why do businesses need it?

Market research means collecting information about customers, competitors, and markets to help businesses make smart decisions. It helps companies know what their customers want, how competitors are performing, and what opportunities exist.

2. How long does market research take?

The time depends on the project size and complexity. Simple surveys might take a few weeks, while detailed studies can take several months.

3. How much does market research cost?

Costs vary based on research type, number of people surveyed, data required, and locations covered. Sharing your requirements with a company helps get a precise quote.

4. Can market research companies work in smaller cities or rural areas near Pune?

Yes, many Pune-based companies have teams who travel to Tier 2 or rural locations for research and data collection.

5. What types of market research methods do companies use?

Common methods include online and phone surveys, focus groups, one-on-one interviews, product testing, and observing customer behavior.