The market of the specialty beverage franchise has greatly increased, and the price to open a Swig franchise cost is a big issue, discussed by people who intend to realize a business. Swig franchise prices will be in the range of 505,000-1,118,000 in 2025 making it an expensive investment in dessert/beverage franchises.
Swig has now over 100 stores, and intends to expand its opening more rapidly store-wise, and includes this in its key competitors in the dirty soda and specialty drink market. The brand provides beverages that can be customized by the customers and luxurious cookies and customers have been attracted by this. Their company-owned shops earned them an amount of between $574,553 and 1.65 million.
Market Demand for Specialty Drink Franchises
The specialty drinks market has increased significantly, and people seek unique and custom-designed drinks. It has been evolved that the specialty coffee and drink segment is expanding 15 percent per annum over the last three years, and it also opens many opportunities to franchise owners. The cost of Swig is an up-scale investment on desserts ranging between 504,900 and 1,118,000, which is greater as compared to the average cost of 296,855 to 591,723 in the same industry.
Utah brands such as Swig initiated the dirty soda movement, and the movement spread on social media and has captured an appetite throughout the country. The franchise prices of swig offer evidence that the organization is a high-quality brand with huge expansion opportunities in this increasing market as people seek healthier choices over traditional fast food.
Swig: Company Background & Expansion
Since 2010, Swig has expanded into national brand specialty drinks with one store in Utah. The ownership of the company is composed of the largest share of Larry H. Miller Company (LHMCO) and a minor portion of the Community, thus Swig has had good money to grow on. It has its headquarters west coast Lehi Utah, but is moving east.
Swig had 59 stores in 2024 in such states as Texas, Colorado, Oklahoma, Indiana, and Arkansas. The presence of its well known dirty sodas and hand made drink offerings has a faithful customer base with each outlet serving thousands daily. Knowing how much a Swig franchise cost is very important as the brand keeps growing across the country.
When Did Swig Begin Franchising?
The franchise timeline was a significant move by Swig that began franchising last year. The company franchised as of 2022 and is one of the most recent constantly refreshing franchise opportunities in drinks. This occurred when the brand had acquired a considerable number of company-owned stores and perfected its operations.
As of June 2025, Swig has 15 states where it has a store, which demonstrates that the company is opening rapid stores both by company and franchise. The pricing strategy in Swig franchises was aimed at ensuring that new franchise owners would succeed and maintain the quality of the brand at all stores.
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Why Invest in a Swig Franchise?
The benefits of investing in a Swig franchise cost are tangible to an entrepreneur who will desire to stake himself in a market that has potential to expand across a brief period in time. The Swig model of business is good and the brand name is not new, this assists in the success of the business.
- Growth: Swig has enormous growth opportunities. It currently boasts over 100 stores and intends to increase this to numerous others in new states.
- Revenue: Swig earned the gross sale of $997,135. This indicates a healthy financial situation and also the possibility of making profit by franchise owners.
- Training: Swig offers extensive training and continues to render assistance to operators on a day-to-day basis. This will ensure that franchisees are taught to operate the business well and maintain the brand standards.
- Market: There was a good environment in the growth and attracting new clients given the dirty soda phenomenon and the demand of having specific beverages.
- Location: Swig assists in the selection of good store locations, and offers territory protection to the franchisees, in order to get the best locations, increase revenues and expansion.
Franchise Requirements
Swig has some financial and business requirements to franchise the store to ensure that all Swig outlets operate on track and maintain the brand.
- Capital: You will require a minimum of 1 million dollars in either cash or liquid assets to allow you to finance the start-ups as well as the day to day operations costs once you open.
- Networth: You need to have a minimum of 4 million in the coffers to demonstrate that you have the financial worthiness to run the franchise and expand it.
- Experience: Most preferably experience riding a restaurant or a retail store but not mandatory. We provide rigorous training to all who qualify in the other requirements.
- Commitment: You should put in 100% to the franchise and operate it personally to ensure that it is working and to the satisfaction of the customers.
- Location: It will require permission of the location selected. We will assist with locations to be busy places that appeal to the type of people Swig are targeting.
Swig Franchise Cost Breakdown
| Type of Expenditure | Amount Range |
| Initial franchise fee | $39,500 |
| Initial training | $3,000 – $10,000 |
| Additional trainee fees | $0 – $5,000 |
| Real estate improvements | $260,000 – $700,000 |
| Site development fee (Optional) | $0 – $35,000 |
| Rent (3 months + security deposit) | $6,400 – $33,000 |
| Equipment, furniture, fixtures | $78,500 – $115,000 |
| Uniforms and Tumblers | $4,000 – $7,000 |
| POS system and software | $12,000 – $18,500 |
| Signage | $18,000 – $25,000 |
| Miscellaneous opening costs | $5,000 – $25,000 |
| Opening inventory | $8,500 – $15,000 |
| Grand opening assistance fee | $10,000 |
| Grand opening marketing | $30,000 – $35,000 |
| Additional operating funds | $30,000 – $45,000 |
| Total Investment | $505,000 – $1,118,000 |
How to Open a Swig Franchise (Step-by-Step Guide)
To open a franchise of Swig, it is important to go through the step-by-step process which allows the franchise owners to succeed and enable the brand to be the same anywhere in the country.
- Application: Begin with sending a franchise application with attitude together with your financial documents and background. And this starts the screening and evaluation.
- Approval: Go through with the approval process, review the disclosure document on franchise, and ensure that your finances are analysed. Select a territory, and make your location assessed.
- Training: Be involved in a full course of training that discusses day-to-day activities, administration, marketing, and brand regulations that you are supposed to comply with.
- Construction: Oversee the site preparation, construction, and amount of equipment set up adhering to the guidelines of the firm and perform it to the flight and design specifications of Swig.
- Launch: Introduce grand-opening marketing program and start everyday operation with the assistance of the corporate staff and field representatives.
Swig Franchise Earnings & Profitability
| Performance Metric | Range/Amount |
| Average Gross Revenue | $997,135 |
| Revenue Range (Company Stores) | $574,553 – $1,650,000 |
| Royalty Fee | 7% of gross sales |
| Brand Fee | 2% of gross sales |
| Average Unit Volume (AUV) | $850,000 – $1,200,000 |
| Break-even Timeline | 18-24 months |
| ROI Potential | 20-35% annually |
Tips to Succeed as a Swig Franchise Owner
Managing a Swig franchise cost effectively implies a thorough plan, a seamless operation of the entrepreneurs, the adherence to the brand policies, and the exploitation of the local business opportunities.
- Management: Romans keep the quality of products stable and provide excellent customer services by providing staff with excellent training programs.
- Marketing: To bring more customers to your location through holding people to the brand via use of social media and organizing events in the neighborhood.
- Quality: Strict quality control of drinks and food and ensure that everything is in accordance with the Swig brand.
- Customer: As a Budget Airline, develop long-term relationships due to personalized service and through the delivery of the Swig experience customers anticipate.
- Innovation: Offer new menu items and change seasonally, and adapt local preferences within your brand.
Swig Franchise Cost vs. Other Beverage Franchises
| Franchise Brand | Initial Investment | Franchise Fee | Royalty Rate | Unit Count |
| Swig | $505,000 – $1,118,000 | $39,500 | 7% | 100+ |
| Dunkin’ | $437,500 – $1,635,000 | $40,000 – $90,000 | 5.9% | 9,000+ |
| Dutch Bros | $500,000 – $1,500,000 | $30,000 | 5% | 800+ |
| Starbucks | $315,000 – $2,000,000 | $40,000 | 7% | 16,000+ |
| Smoothie King | $268,900 – $555,965 | $30,000 | 6% | 1,350+ |
Pros of Owning a Swig Franchise Cost
The franchise ownership presents numerous advantages to individuals who desire to establish business in the booming market of specialty drinks since it possesses a solid brand and proven mechanisms.
- Setting trends: The dirty soda concept is a social media trend that attracts numerous clients and generates free publicity.
- Territory: Franchisees are only shielded by their own area, hence they will not have to compete with one another and will expand at a great rate within their zone.
- Training: The entire training system and the continuous support minimizes the learning duration and contributes to the efficient operation of the business.
- Revenue: Strong sales and revenues indicate that Swig’s franchise locations can generate money.
- Brand: Established brand name and local loyalty contribute to an advantage on the local front, as well as reducing marketing expenses.
Cons of Owning a Swig Franchise
Although Swig franchise cost are viable opportunities, there are a number of threats and constraints that can cause a potential investor to limit the amount of money one invests before working with them.
- Investment Swig franchises are more expensive than other drink franchises and require a high amount of money.
- Competition: Specialties: Hurt your market share and profits through higher competition in specialty drinks.
- Seasonality: Sales of drinks fluctuate with seasons and thus you have to spend money well throughout the year.
- Dependence: The parent company is highly dependent on marketing and control of the brand, and therefore any change on the part of the franchisor impacts you.
- Location: The selection of location is crucial; a poor location can significantly harm your revenue and profits.
Contact Information
- Corporate Headquarters: American Fork, Utah, United States
- Phone: (435) 414-9030
- Email: hello@swigdrinks.com
- Website: https://swigdrinks.com/
Conclusion
The franchise cost proposed by Swig represents a large though potentially lucrative investment in the specialty drinks market that expands fast. You need between $505,000 and $1,118,000 to start. Swig is an upmarket chain that has the potential to expand significantly. It already boasts of over 100 stores, and this is an indication that it is working.
It has a gross revenue of an average of $997,135, and this reflects the amount of money that can be earned by a franchise. The dirty soda and demand of specialty drinks are popular, and their growth is probable. Therefore payment of Swig franchise is worthwhile among entrepreneurs who possess sufficient money and willingness to operate a superb enterprise within this fast paced business.
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FAQs
How much does a swig franchise cost?
A Swig franchise costs between $505,000 and $1,118,000. It covers any startup costs, as well as beginning operating capital.
What are the ongoing fees for Swig franchisees?
The franchise owners would pay a royalty fee of 7% and a brand fee of 2% on their gross sales. They are also required to put their contributions in marketing where necessary.
How many Swig locations exist currently?
Swig has over 100 outlets in various states where it has plans to expand to open additional outlets nationwide.
What financial requirements must franchisees meet?
To invest in the Swig franchise, a prospective owner needs to have a net worth of 4 million dollars and minimum of 1 million dollars liquid cash.
When did Swig begin offering franchise opportunities?
Swig started franchising in 2022 and thus it is a comparatively new opportunity in the drinks market.
