Is responding immediately to potential leads when they show interest not your ultimate goal? The answer is a definite yes.
Here’s the reality: failing to engage your prospects quickly and at the crucial moment means watching countless sales opportunities slip through your fingers. But responding instantly? That’s what unlocks endless possibilities for your business.
You might be wondering, how can I reach this level of responsiveness? The answer lies in sales automation.
In this article, we’ll present you with six powerful Tools for Automating Inbound Sales that you can use to automate your inbound sales and capture more leads
So, let’s get started.
Why Automate Inbound Sales For Maximum Revenue?
First things first, let’s understand why you need to invest in sales automation.
There are many things your sales team needs to handle, from answering leads to following up with prospects, but doing it all manually means you’re too slow and miss out on sales.
Here’s exactly what inbound sales automation delivers for your business.
- Instant response: Leads get immediate replies instead of waiting hours. Hot prospects don’t cool off while sitting in your inbox waiting for someone to notice them.
- Smart prioritization: The system identifies which prospects are ready to buy. Your team stops wasting time on people who are just browsing and focuses time and energy on leads that actually convert.
- Zero manual entry: Information moves automatically between systems. Your sales reps never have to copy and paste lead details or update spreadsheets again.
- Perfect follow-up: Nothing gets forgotten or falls through cracks. Every prospect gets consistent follow-up, whether your team is busy or on vacation.
- Real-time insights: See exactly what’s working in your sales process. You can double down on what converts and fix what doesn’t before it costs you deals.
The math is simple: more time selling equals more revenue. When automation handles the routine work, humans can do what they do best: build relationships and close deals.
Top 6 Tools for Automating Inbound Sales Processes
Now, let’s explore solutions you can add to your toolkit for successful sales automation.
1. Expertise.ai
First, we will explore Expertise.ai, an AI-powered inbound SDR platform that engages website visitors with personalized microsites, qualifying and enriching leads in real time. It connects top prospects to the right sales reps by automatically routing or scheduling meetings.
Here are the main Expertise.ai features that can increase sales processes:
- Real-time visitor engagement: Instantly engage every visitor with relevant conversations and content through AI-driven, personalized interactions to capture attention and guide visitors from the first touch.
- Smart lead qualification: AI asks smart, targeted questions, qualifies prospects using your exact sales playbook, and filters out noise, so only the right leads move forward.
- Automatic data enrichment: Automatically gather and enrich visitor profiles with actionable firmographics and behavior insights, so your sales team always connects with the most informed, high-potential leads.
- Seamless CRM integration: Sync leads, track conversations, and update records in HubSpot and Salesforce automatically for complete pipeline visibility, plus integration with Zapier for thousands of apps.
- Multi-channel messaging: Connect with prospects through Facebook Messenger, WhatsApp, and Instagram DMs with AI-powered messaging automation.
- Automated meeting scheduling: Automatically schedule meetings between prospects and your sales team using real-time Google Calendar integration.
- Additional features: Real-time lead routing, webhook automation, form fill synchronization, and SOC2 TypeII and GDPR compliance with state-of-the-art encryption for maximum security.
If you are considering using Expertise.ai, check plans and pricing below:
Expertise.ai Plans and Pricing
- Trial – Free
10 AI sessions with any model, 50 training materials, 1,000,000 character count, 10 visitor identifications, 1 AI agent, and basic support
- Pro – $120/mo
1000 AI sessions with any model, unlimited base model sessions, 500 training materials, 15,000,000 character count, 50 visitor identifications, 2 AI agents, 3 total users, and HubSpot integration
- Business – $800/mo
5000 AI sessions with any model, unlimited base model sessions, 1000 training materials, 25,000,000 character count, 250 visitor identifications, 2 AI agents, 10 total users, priority support, and full CRM integrations
- Enterprise – Custom Pricing
Custom AI sessions, training materials, character count, visitor identification, AI agents, users, dedicated support, custom integrations, dedicated success manager, and SLA
2. HubSpot
HubSpot needs no introduction. Its AI-powered platform automates inbound sales by seamlessly linking marketing, sales, and customer service for fast results.
Here are the main HubSpot features that can increase sales processes:
- Email sequences and outreach: Create personalized email sequences, add contacts based on their interest, and use templates to scale outreach directly from your inbox.
- Workflow automation: Automate lead rotation, deal creation, and tasks. Manage data in bulk and trigger notifications when contacts take key actions.
- AI-powered tools: Use AI to generate emails, automate prospecting, and speed up content creation for follow-ups and introductions.
- Additional features: See when leads open emails, score high-potential accounts, and quickly assign follow-up tasks to your team.
Next, let’s take a look at HubSpot’s plans and pricing:
HubSpot Plan and Pricing
- Sales Hub Professional – $90/mo
Complete sales software to automate and scale your sales processes, includes ABM tools and automation, coaching playlists
- Sales Hub Enterprise – $150/mo
Has all Professional features plus conversation intelligence, custom objects and lead form routing.
3. Zoho CRM
Next up is Zoho CRM, an AI-driven platform that uses smart automation to generate leads across the entire sales process.
Here’s a list of its sales automation features:
- AI Assistant (Zia): Zoho’s AI assistant Zia will analyze your business operations to give smart recommendations, generate insights, and take action for smarter decision-making.
- Multi-channel lead capture: Easily create web-to-lead forms with drag-and-drop tools, capture visitor info directly into CRM, scan business cards, and send automated thank-you emails.
- Smart customer segmentation: Group customers by region, needs, lead source, or engagement level to build tailored campaigns and assign the right sales reps.
- Automated lead nurturing: Track every lead interaction and automate your sales process to build strong relationships, with email analytics showing engagement.
- Marketing attribution and ROI tracking: See which campaigns bring results by linking ad spend with sales data, helping identify the most effective campaigns and keywords.
These features let you capture leads, nurture them intelligently, and clearly see what drives conversions.
Again, let’s check the plans and pricing Zoho suggests.
Zoho Plans and Pricing
- Standard – $20
Mass emails, workflows and sales forecasting
- Professional – $35
Everything in Standard + Blueprint, CPQ, SalesSignals
- Enterprise – $50
Everything in Professional + Zia – AI assistant, Territory management, Custom functions
- Ultimate– $65
Everything in Enterprise + Enhanced feature limits, Custom AI/ML platform, and Advanced customization
4. Leadfeeder
Another tool worth considering is Leadfeeder, which can help you turn website traffic into sales opportunities.
Here are key features this tool suggests:
- Visitor identification: See which companies visit your website. Track what pages they view.
- Lead qualification: Score visitors automatically. Focus on the most promising leads.
- Contact discovery: Find the right decision-makers. Get their emails and phone numbers.
- CRM integration: Sync visitor data with your CRM. Keep all your information updated.
- Automated Alerts: Receive instant notifications on key leads. Act quickly to follow up.
Next, we’ll explore the available plans and pricing for this tool.
Leedfeeder Plan and Pricing
- Free – 0
Unlimited users. Max 100 identified companies.
- Paid – starting at € 99
This plan is ideal for sales and marketing teams. Unlimited visits data storage and unlimited users.
5. Zapier
Imagine never copying and pasting data between apps again. Zapier automatically connects your favorite business tools so when one thing happens, it triggers actions in other apps without any manual work. Set it up once, and your apps work together like a perfectly coordinated team.
These are its main features:
- Lead capture and routing: Capture leads from various sources (e.g., forms, chatbots) and automatically send them to the right sales rep or system.
- Automated follow-up and engagement: Send personalized follow-up emails, SMS, or create tasks based on lead actions.
- CRM and data synchronization: Keep your contact records and deal stages automatically updated and synchronized across all your sales apps.
- AI-powered lead enrichment and communication: Use AI to automatically research and add valuable data to lead records and create personalized communications.
- Sales tracking and reporting: Collect sales data from all your tools into a single view, and generate real-time performance reports.
If this is the tool you need, let’s check its plans and pricing to see what works best for you.
Zapier Plans and Pricing
- Free – $0
- Starter – $19.99
- Professional – $69/mo
- Team – $399/month
- Enterprise -Custom pricing
6. Customers.ai
The last tool we’ll explore is Customers.ai, which uses smart AI to automate your inbound sales process with these powerful features:
- Website visitor identification: Customers.ai’s “X-Ray Pixel” reveals who’s browsing your site anonymously, instantly turning mystery visitors into real leads with contact details.
- AI-powered chatbots: Smart chatbots handle customer questions 24/7, qualify prospects automatically, and let your sales team focus on closing deals instead of answering basic inquiries.
- Omnichannel marketing: Reach customers wherever they are—email, text, Facebook, Instagram—all from one platform that delivers personalized messages on their favorite channels.
- Lead scoring: AI ranks your leads by how likely they are to buy, so you spend time on hot prospects instead of cold ones.
- Data and analytics: Get clear insights into what’s working with detailed reports on traffic, conversions, and campaign performance to make smarter business decisions.
Now let’s see what Customers.ai charges and which plan fits your needs.
Customers.ai Plans and Pricing
- Email for Ecommerce – from $199/month
Visitor tracking, contact enrichment, audience segmentation, email deliverability tools
- Ads + Email – from $399/month
Everything in Email plan + audience sync with Google & Meta Ads, signal restoration
- Marketing Agencies – Custom price
White label, agency training, high-level integrations, extended trial, dedicated support
To sum up
Sales automation is a must for your business. We believe this. So do we.
So, you need to choose the best tools for automating Inbound Sales.
But with so many options out there, you might feel confused.
In this article, we’ve covered the top tools and how to find the right match for your needs.
