India’s toy industry is quickly evolving, with local manufacturers gaining prominence through creativity, educational esteem, and social relevance. Rising demand for high-quality, safe, and innovative toys has fueled development as companies cater to different age groups and interests, alongside the growing influence of gaming companies in India, which are reshaping play and entertainment experiences.

This trend adjusts with a push for “Make in India” items, empowering local manufacturing and reducing import dependency. Amid this dynamic landscape, Indian toy companies are thriving, supporting the development of children and offering a wide array of products.

In this blog, we will look at the top 15 toy companies in India.

Current Scenario of the Toy Industry in India

The toy industry in India is experiencing significant development, driven by rising customer demand, expanded awareness of educational toys, and government support for local manufacturing. With the use of advanced manufacturing tools, the sector has seen improved production efficiency and product quality. Right now esteemed at over $1.5 billion, the sector is growing as parents look for quality, educational, and safe toys. The market is anticipated to grow to $4.3 billion by 2032, with a compound yearly development rate (CAGR) of 12.5%. Notably, educational toys, puzzles, and STEM kits have picked up popularity, reflecting a move towards learning-based products that help in child advancement.

Government initiatives, such as “Atma Nirbhar Bharat” (Self-Reliant India) and higher import tariffs on remote toys, empower local production, pushing companies to enhance and meet worldwide standards. Major players are contributing to R&D to create diverse, reasonable items that cater to India’s changed demographics and age groups. Indian brands are also exploring eco-friendly and sustainable materials to attract environmentally conscious consumers.

Challenges Faced By the Toy Manufacturers in India

• High Production Costs: Local producers battle with high costs of crude materials, labour, and vitality, making it challenging to compete with cheaper imported toys.
• Competition from Imported Toys: Despite import restrictions, imported toys from China and other nations still dominate, regularly offering lower costs and differing alternatives.
• Counterfeit and Low-Quality Products: The market is overflowed with unbranded and counterfeit toys, which affect the sales of authentic, quality items from authorized brands.
• Lack of Advanced Technology: Numerous producers lack access to the latest manufacturing innovations, influencing their capacity to produce innovative, high-quality toys.
• Strict Safety Standards: Meeting global security standards can be costly and challenging, particularly for smaller producers, but is fundamental to gaining consumer trust.
• Limited Skilled Workforce: There’s a deficiency of talented labour trained particularly in toy plan and manufacturing, limiting the industry’s capacity for development and development.
• Environmental Concerns: Expanding demand for eco-friendly materials includes pressure, as an economical generation can be costlier and challenging to scale.
• Distribution and Supply Chain Issues: Numerous small manufacturers confront challenges in getting too organized distribution channels, affecting their reach and capacity to scale.
• Intellectual Property (IP) Risks: Protecting IP rights is challenging, with limited recourse against imitation, especially for innovative designs and character-based toys.
• Consumer Preference Shifts: The rising popularity of digital entertainment poses competition, as children spend more time on electronic devices than on physical toys.

List of Top 15 Toy Companies in India

1. Funskool India Ltd.

• Headquarters: Anna Salai, Chennai, Tamil Nadu, India
• Established: 1987
• Website: https://www.funskoolindia.com/

Funskool India Ltd. is among India’s most celebrated toy manufacturers, making a diverse array of things for kids of all ages. 

Set up in 1987, it collaborates with prominent around-the-world brands such as Hasbro and Disney, advancing board recreations, instructive toys, and puzzles. With a commitment to quality and development, Funskool has developed into a trusted title in Indian households. 

Its items, including activity figures, outdoor games, and craftsmanship materials, point to a combination of amusement and learning, contributing to children’s cognitive advancement while guaranteeing security standards.

Key Products and Services

• Educational Toys & Games
• Board Games & Puzzles
• Action Figures and Dolls
• Outdoor and Sports Toys
• Art & Craft Kits
• Infant and Preschool Toys
• Remote-Controlled Vehicles

Features

• Salary: Competitive packages with reward incentives; normal earnings for retail roles range from INR 3-5 LPA.
• Work Culture: Encourages imagination and cooperation, with a center on economic development within the toy industry.
• Career Growth: Offers nonstop learning through training sessions and improvement programs.
• Perks: Employee discounts, skill-enhancement workshops, and family benefits.
• Diversity: Promotes an inclusive environment across its workforce and retail network by implementing innovative retail tools and software to improve efficiency and accessibility.

2. Hamleys India

• Headquarters: London, England, UK
• Established: 1760
• Website: https://www.hamleys.com/

Hamleys, known as the “world’s oldest toy retailer,” opened its Indian establishment in collaboration with Reliance. The brand is adored for its high-quality, assorted toy selection and locks in in-store experiences. 

Hamleys, one of the prominent toy companies in India, offers everything from conventional toys to the latest tech-based gadgets, making an enchanted shopping experience for families.

The brand’s stores across major cities offer intelligent zones where kids can play, which fortifies its reputation for delivering more than just toys – it gives a vital experience that appeals to children and parents alike.

Key Products and Services

• High-Quality Plush Toys
• Interactive STEM Toys
• Remote-Controlled Vehicles and Drones
• Dolls & Role-Play Toys
• Branded Games and Collectibles
• Outdoor Play Equipment
• Licensed Character Merchandise

Features

• Salary: Sales roles offer an average INR 5-7 LPA with additional incentives for high performers.
• Work Culture: Fosters a fun, customer-oriented environment with interactive store setups.
• Career Growth: Regular training on customer interaction and sales techniques, with growth opportunities across Reliance brands.
• Perks: Store discounts, engagement events, and customer service awards.
• Diversity: Supports inclusivity and diverse representation within its teams.

3. Mattel Toys India Pvt Ltd

• Headquarters: Mumbai, Maharashtra 
• Established: 1986
• Website: https://about.mattel.com/

Mattel Toys India Pvt Ltd, a subsidiary of the worldwide Mattel Inc., is known for notorious brands like Barbie, Hot Wheels, and Fisher-Price. 

Mattel brings to India a wide selection of toys that blend imagination and creative ability with educational esteem. With a strong focus on safety and innovation, Mattel toys encourage active play and creativity among children. 

The company has a critical presence in Indian retail outlets and is prevalent in making high-quality, culturally significant toys that cater to Indian children’s interests and developmental needs.

Key Products and Services

• Barbie Dolls and Accessories
• Hot Wheels Cars and Tracks
• Fisher-Price Baby Toys
• Licensed Character Toys (e.g., Minions, Jurassic World)
• Family and Party Games
• Construction and STEM Kits
• Board Games and Puzzles

Features

• Salary: Attractive packages with performance-based bonuses, average salary of around INR 6-8 LPA for representatives.
• Work Culture: Creative, forward-thinking environment focused on child safety and product innovation.
• Career Growth: Provides structured pathways with specialized training and skill-building workshops.
• Perks: Access to new products, healthcare benefits, and community programs.
• Diversity: Encourages a diverse workplace with voices from various backgrounds.

4. LEGO India

• Headquarters: New Delhi, South West Delhi, Delhi 
• Established: 1932
• Website: https://www.lego.com/en-in/service/

LEGO India, a part of the Danish LEGO Group, is celebrated for its interlocking brick toys that inspire creativity and problem-solving. Known for advancing constructive play, LEGO offers a range of themes, from cityscapes to science fiction. 

Each set empowers children to assume, build, and recreate stories, improving spatial abilities and consistent thinking. LEGO is especially prevalent among children and grown-ups alike in India, where it has effectively presented STEM-based learning through play. 

The brand also collaborates with retail stores and offers licensed products including well-known characters.

Key Products and Services

• LEGO Brick Sets and Collections
• STEM Educational Kits
• Licensed Movie-Themed Kits (e.g., Star Wars, Harry Potter)
• Creative Building Workshops
• Customizable Building Sets
• Robotics and Coding Kits
• DIY Learning Projects

Features

• Salary: Sales roles offer INR 5-6 LPA with incentives for project completions.
• Work Culture: Collaborative, innovative space emphasizing learning through play.
• Career Growth: Extensive training in design and customer engagement, with clear growth paths.
• Perks: Product discounts, creative building sessions, and family-friendly policies.
• Diversity: Inclusive culture fostering creativity and inclusivity.

5. Fisher-Price

• Headquarters: East Aurora, New York, United States 
• Established: 1930
• Website: https://shop.mattel.com/pages/fisher-price

Fisher-Price, a part of Mattel, is committed to making toys and items designed for babies and youthful children. The brand is exceedingly respected for its educational and sensory-stimulating toys that offer assistance crate motor and cognitive abilities. 

Fisher-Price centers on safety and quality, offering items such as learning tablets, walkers, and intuitive toys. Parents in India trust Fisher-Price for its durable, engaging toys that support early childhood development. 

The brand’s products are widely available online and in stores, providing easy access to trusted developmental toys.

Key Products and Services

• Infant and Toddler Learning Toys
• Baby Gear and Walkers
• Interactive Musical Toys
• Developmental Learning Kits
• Sensory Stimulation Toys
• Educational Electronic Toys
• Early Development and Motor Skills Toys

Features

• Salary: Competitive salary starting at INR 5-7 LPA for field representatives.
• Work Culture: Collaborative and nurturing environment focused on infant care and learning.
• Career Growth: Offers extensive training on product safety and developmental psychology.
• Perks: Wellness resources, family-friendly policies, and special rewards for creative contributions.
• Diversity: Focus on inclusive hiring, supporting diverse perspectives in product innovation.

6. Hasbro India

• Headquarters: Mumbai, Maharashtra 
• Established: 2019
• Website: https://corporate.hasbro.com/en-us

Hasbro India, the subsidiary of the worldwide Hasbro Inc., is well-known for its famous board games like Monopoly and action figures from brands like Transformers, making it a prominent name among toy companies in India.

The company gives a blend of conventional games and innovative toys that lock in children across age groups. Hasbro’s focus on storytelling through play encourages imagination and teamwork. 

With products in various Indian retail stores, Hasbro offers toys that are both entertaining and educational, providing Indian families with reliable, well-designed play options that have a global appeal.

The company’s mission is to entertain and connect generations of fans through the wonder of storytelling and the exhilaration of play.

Key Products and Services

• Classic Board Games (e.g., Monopoly)
• Action Figures (Transformers, G.I. Joe)
• Family & Party Games
• Collectibles & Licensed Merchandise
• Interactive Gaming Toys
• Puzzles and Brain Teasers
• Plush and Soft Toys

Features

• Salary: Commission-based profit with an average of INR 6-8 LPA.
• Work Culture: Driven by creativity and collaborative cooperation, advancing lively advancement.
• Career Growth: Structured career pathways with mentorship openings.
• Perks: Discounts on famous toys, access to exclusive occasions, and well-being assets.
• Diversity: Embraces inclusivity with a focus on gender equality and cultural representation.

7. Hot Wheels India

• Headquarters: United States 
• Established: 1968
• Website: https://shop.mattel.com/pages/hot-wheels

Hot Wheels, a brand of Mattel, is popular in India for its miniature car models and race tracks. Known for promoting imagination and creative ability, Hot Wheels cars permit children to build, race, and collect. 

The brand has kept up a solid presence in Indian markets, especially engaging youthful boys with its energetic range of cars, stunt sets, and track builders. 

Hot Wheels has also partnered with Indian retailers to offer limited-edition collections, making it a go-to brand for car devotees in India, both youthful and old.

Key Products and Services

• Die-Cast Car Models
• Race Track Kits
• Customizable Playsets
• Licensed Character Vehicles
• Limited-Edition Collectibles
• STEM and Engineering Kits
• Remote-Controlled Vehicles

Features

• Salary: Competitive packages with performance-based motivating forces, averaging INR 5-7 LPA.
• Work Culture: Enthusiastic and energetic environment that values development and brand loyalty.
• Career Growth: Gives development opportunities through in-house training programs.
• Perks: Exclusive item previews, collector discounts, and brand envoy programs.
• Diversity: Encourages diverse ideas, fostering an inclusive community of car enthusiasts.

 8. Simba Toys India Private Limited

• Headquarters: Mumbai, India (Indian Branch)
• Established: 1982
• Website: https://www.simbatoys.com/simba_en/home/

Simba Toys India Private Limited, a subsidiary of the worldwide Simba Dickie Group, is a leading name among toy companies in India. Known for its diverse range of high-quality toys, the company offers products for various age groups, including action figures, board games, outdoor toys, and educational toys.

Simba Toys emphasizes security, durability, and creativity in its designs, following international quality measures. It has collaborated with several worldwide brands, bringing well-known characters and innovative toys to the Indian market.

With a strong distribution network, Simba Toys has picked up a solid foothold in urban and semi-urban areas, catering to both retail and e-commerce segments.

Key Products and Services

• Educational Toys & Games
• Board Games & Puzzles
• Action Figures and Dolls
• Outdoor and Sports Toys
• Infant and Preschool Toys
• Art & Craft Kits
• Remote-Controlled Vehicles

Features

• Salary: Competitive packages, with typical retail earnings ranging from INR 3-5 LPA.
• Work Culture: Encourages creativity and collaboration, focusing on innovative toy designs and global standards.
• Career Growth: Gives nonstop training and expertise improvement programs for career improvement.
• Perks: Representative discounts, team-building exercises, and wellness benefits.
• Diversity: Promotes inclusivity with a different workforce, catering to territorial and worldwide groups of onlookers.

9. ToyKart

• Headquarters: Sahibzada Ajit Singh Nagar, India
• Established: 2016
• Website: https://toykart.com/lander

ToyKart is a well-known online platform in India that gives a wide range of toys catering to all age groups. Known for reasonableness and assortment, ToyKart highlights everything from activity figures and educational toys to delicate toys and remote-controlled cars. 

The brand is committed to quality and security, guaranteeing its products meet standard security standards. 

With helpful online shopping and delivery options, ToyKart has ended up a go-to choice for numerous Indian parents searching for reliable and engaging toys at competitive prices.

Key Products and Services

• Action Figures
• Soft Toys and Plush Animals
• Remote-Controlled Cars
• Board Games and Puzzles
• Baby and Toddler Toys
• Outdoor and Sports Toys
• Craft and DIY Kits

Features

• Salary: Commission-based roles with average earnings of around INR 4-5 LPA.
• Work Culture: E-commerce-focused with a dynamic, tech-driven environment.
• Career Growth: Offers career advancement in digital marketing and retail management.
• Perks: Flexible hours, remote working options, and sales incentives.
• Diversity: Embraces diverse hires, promoting varied backgrounds within their team.

10. Zuru Toys

• Headquarters: Hong Kong 
• Established: 2003
• Website: https://zuru.com/

Zuru Toys, a worldwide brand with a presence in India, is popular for its imaginative and technology-driven toys. 

Known for products like Bunch O Balloons and Robo Fish, Zuru centers on intuitive, creative play. The brand’s toys frequently include special mechanisms and ideas that pull in children and give hours of amusement. 

With a solid accentuation on quality and originality, Zuru Toys has gathered a following in India for toys that are not as if they were fun but moreover, upgrade hand-eye coordination and imaginative play.

Key Products and Services

• Innovative Action Figures and Dolls
• STEM and Educational Kits
• Remote-Controlled Vehicles and Drones
• Outdoor Water and Sport Toys (e.g., Bunch O Balloons)
• Collectible Miniatures and Surprise Toys
• DIY and Craft Kits
• Licensed Character Merchandise

Features

• Salary: Competitive salaries with a normal profit of around INR 5-7 LPA for entry-level parts, with incentives for high sales execution.
• Work Culture: Inventive and fast-paced environment, centered on fast development and quality.
• Career Growth: Openings to development in toy plan, promotion, and item advancement.
• Perks: Access to special products, worker discounts, and incentive-based rewards.
• Diversity: Grasps inclusivity with a solid center on worldwide perspectives and creative flexibility.

11. Toy Zone Impex

• Headquarters: Rajouri Garden, New Delhi
• Established: 1985
• Website: https://toyzone.in/

Toy Zone Impex is a prominent player among toy companies in India, specializing in inventive and reasonable toys for children of all ages. The company offers a wide assortment of products, including battery-operated toys, role-play sets, and STEM-based learning toys.

With a center on quality and child security, Toy Zone Impex guarantees compliance with rigid benchmarks. Its products are outlined to stimulate imagination, creative ability, and cognitive abilities.

The company features a critical presence within the retail and online markets, making its toys available across India. Known for affordability without compromising quality, Toy Zone Impex is a trusted brand for guardians and educators alike.

Key Products and Services

• Battery-Operated Toys
• STEM Learning Kits
• Action Figures and Dolls
• Educational Puzzles & Board Games
• Outdoor and Sports Toys
• Preschool Learning Toys
• Role-Play Kits

Features

• Salary: Fair compensation, with average earnings between INR 3-6 LPA for retail and management roles.
• Work Culture: Emphasises collaboration and customer-centric development in toy design and dissemination.
• Career Growth: Offers mentorship programs and upskilling openings for workers.
• Perks: Discounts on products, career direction workshops, and wellbeing protections.
• Diversity: Supports equality in hiring and workplace practices, encouraging inclusivity.

12. Pegasus Toy-Kraft

• Headquarters: Mumbai, Maharashtra 
• Established: 2012
• Website: https://www.toy-kraft.com/

Pegasus Toy-Kraft, based in India, specializes in educational and creative toys. Known for products like craft kits, science experiment sets, and educational puzzles, Toy-Kraft encourages learning through play. 

The brand’s toys help children explore creativity and build essential skills such as problem-solving and fine motor abilities. 

With a focus on innovative, hands-on learning experiences, Pegasus Toy-Kraft is popular among Indian parents seeking constructive, skill-enhancing toys for their children, especially those interested in DIY crafts and educational activities.

Key Products and Services

• Educational and DIY Craft Kits
• Art & Craft Products for Kids
• STEM Learning Toys and Science Kits
• Puzzle Games and Brain Teasers
• Eco-Friendly Creative Play Kits
• Building and Construction Sets
• Craft-Based Gifts and Accessories

Features

• Salary: Average pay rates range from INR 4-6 LPA, with execution rewards.
• Work Culture: Education-centric, with an accentuation on hands-on learning and imagination.
• Career Growth: Offers training and mentorship in educational product design and development.
• Perks: Discounts on educational kits, access to workshops, and family-friendly benefits.
• Diversity: Inclusive environment that values educational diversity and innovative thinking.

13. Jumboo Toys and Crafts LLP

• Headquarters: Ahmedabad, Gujarat
• Established: 2015
• Website: https://jumboo.in/

Jumboo Toys and Crafts LLP specializes in eco-friendly, DIY makes units and educational toys that encourage creativity and learning. The company centers on sustainability, utilizing recyclable and biodegradable materials for its items.

Designed to spark curiosity, Jumboo’s toys incorporate craftsmanship and craft kits, science tests, and brain advancement. These items are custom-made to improve motor skills, problem-solving capacities, and creative energy in children.

Jumboo is prevalent among guardians and schools, advancing hands-on learning and eco-consciousness. Its strong online presence and collaborations with educational institutions have positioned it as a pioneer in sustainable toy manufacturing in India.

Key Products and Services

• DIY Craft Kits
• Eco-Friendly Educational Toys
• Art & Craft Supplies
• Science Experiment Kits
• Puzzles and Brain Games
• Preschool and Early Learning Toys
• Recyclable Play Materials

Features

• Salary: Competitive packages, with a focus on performance incentives; earnings range between INR 2-5 LPA.
• Work Culture: Promotes sustainability and creative freedom, with a focus on eco-conscious toy production.
• Career Growth: Facilitates hands-on training in sustainable design and marketing.
• Perks: Family-friendly policies, eco-conscious product discounts, and learning workshops.
• Diversity: Celebrates diversity and inclusivity, supporting green initiatives across its operations.

14. Sunlord Apparels Manufacturing Co. Ltd. (Sunbaby)

• Headquarters: Greater Noida, Uttar Pradesh, India
• Established: 1979
• Website: https://www.sunlord.com/

Sunlord Apparels is one of the best toy companies in India, under the Sunbaby brand, specializes in toys and child products aimed at infants and toddlers. 

Known for its secure, down-to-earth designs, Sunbaby’s offerings incorporate ride-on toys, walkers, and action centres that advance early physical and cognitive improvement. The brand’s centre on affordability and quality has made it well-known among Indian guardians. 

Sunbaby products are broadly accessible online and in stores, and the company has earned trust through its commitment to security measures, catering to the needs of young children.

Key Products and Services

• Baby Strollers and Walkers
• Infant and Toddler Toys
• High Chairs and Baby Seating Products
• Bath and Hygiene Products for Babies
• Baby Carriers and Safety Products
• Ride-On Toys and Vehicles
• Developmental Learning Toys

Features

• Salary: Competitive pay with average earnings of around INR 4-6 LPA for entry-level positions.
• Work Culture: Family-oriented environment with a strong focus on child safety and comfort.
• Career Growth: Provides specialized training in childcare product safety and customer service.
• Perks: Discounts on baby products, family benefits, and wellness resources.
• Diversity: Promotes a diverse and inclusive workplace, supporting a wide range of backgrounds in childcare.

15. Smartivity Labs Pvt Ltd

• Headquarters: Saket, New Delhi 
• Established: 2014
• Website: https://www.smartivity.in/

Smartivity Labs Pvt Ltd is a noticeable Indian company making STEM-based educational toys. Smartivity’s items encourage children to lock in with science, innovation, engineering, and mathematics through hands-on exercises. 

Known for its DIY kits, Smartivity promotes inventiveness and problem-solving abilities. Its products, including development sets and logic recreations, are planned to be fun and educational, making it a preferred choice for Indian guardians centred on cognitive improvement. 

Smartivity has picked up recognition for motivating children to memorize through play and promoting intrigue in STEM fields.

Key Products and Services

• STEM Educational Kits
• Robotics and Coding Kits
• DIY Craft and Engineering Projects
• Augmented Reality Learning Toys
• Wooden Building Kits
• Interactive Science Toys
• Hands-On Learning Games

Features

• Salary: Average INR 5-6 LPA, with growth opportunities in product innovation.
• Work Culture: Highly innovative and experimental, fostering a collaborative environment.
• Career Growth: Offers skill development in STEM-focused toy design and interactive learning.
• Perks: Free product samples, team-building activities, and educational seminars.
• Diversity: Focuses on inclusivity in STEM fields, supporting diverse team contributions.

Ending Thoughts 

The top toy companies in India are driving significant growth within the industry, combining innovation, quality, and educational value to meet the evolving needs of consumers. As Indian families increasingly prioritize safe and stimulating play experiences, these companies continue to create diverse offerings that appeal to age groups. 

Supported by government initiatives like “Make in India” and a shift toward sustainable practices, Indian toy manufacturers are well-positioned for success both domestically and globally. With continued focus on creativity, quality, and cultural relevance, India’s toy industry is set to flourish and remain competitive on the world stage.

FAQs

Are Indian toy companies focusing on educational toys?

Yes, many Indian toy companies emphasize educational and STEM toys that promote learning, creativity, and cognitive development in children, responding to the growing parental demand for such products.

What types of toys are popular in India?

Popular toys in India include educational and STEM kits, puzzles, action figures, traditional Indian games, and baby toys, catering to a range of ages and interests.

Is the Indian toy industry export-oriented?

Yes, the Indian toy industry is increasingly focusing on exports, as demand for quality, locally-made products grows globally, particularly in educational and eco-friendly toy segments.