This has given a boon to the quick-service restaurant, or QSR, industry in India over the last few years, especially for brand offerings that meet the requirements of something unique and tasty fast food. No wonder the story has been pretty good in this space, and one of the best success stories is Wow! Momo, a brand that has taken this simple momo and made it a culinary sensation. 

This is a golden opportunity for the entrepreneurs and foodies to invest in this booming, respectable brand. 

The wow momo franchise cost varies, to know more you need to read the whole article.

About Wow Momo Franchise

Category	Details
Founder	Sagar Daryani and Binod Homagai
Founded in	2008
Products Offered	Momos, Tibetan and Nepalese cuisine (momos in various forms like steamed, fried, baked), burgers, noodles, desserts
Number of Stores	600+ (as of 2023)
Target Audience	Young professionals, students, families, urban population, street food lovers
Growth Potential	High – Rapid expansion across India, moving into new markets, potential for international growth as demand for quick-service restaurants (QSR) increases

Explore Details about required Chai Sutta Bar Franchise Cost business

Market Trends of the Momo Business in India

The Momo, once widely sold as street food in northern and northeastern parts of the country, have today become very trendy across the entire nation. Here are a few trends that are driving the momo business in India:

1. Rising Demand for Quick and Inexpensive Food

While the tempo of urbanization is increasing, so is the pace of demand for fast, affordable, and savory food stuff. Momos flawlessly fit into the category, offering diverse, easy meals or snack options for highly busy individuals.

2. Increasing Popularity of Fusion Food

Indian consumers these days want to savor their cuisines, which are blended together, giving them a flavor from the ages-old, antique one. With a twist of modernity! Momo caught the trend and revamped momos into tandoori momos and chocolate momos to attract more customers.

3. Additional investments in QSR

The QSR segment in India is likely to see more than a 18% CAGR in the near future. Hence, scalable business models from brands like Wow! Momo as well as established brand equity help capture a huge part of this growing market.

Why a Wow Momo Franchise?

Here are reasons why investment in a Wow franchise could be a very sensible decision.

1. Developed Brand with Established Success

Wow! Momo is one of the most popular brands in the QSR market in India. This rapid expansion and loyal customers’ bases are the first qualities of any product or business model. Brand franchisees are not a risk involved with a new venture and are quite valuable.

2. Very diverse range of products

Unlike some QSR franchises, which have to settle with fewer options on the menu, Wow! Momo has unveiled an amazing diversity of momos and related products. Diversity means an appeal much stronger to more varied tastes and dietary preferences. 

3. Holistic Support and Training

Wow! Momo supports their franchisees almost in every aspect -be it location selection and store setup to staff training and marketing support. The robust operational structure of the company allows the franchisees to easily run their business thereby not requiring much prior experience with the food industry.

4. Scalability and Expansion Opportunities

This franchise has good scalability since it requires relatively low investment in the set up and running Wow Momo Franchise cost. The high performing franchisee can expand and open multiple outlets taking advantage of the supply chain and other operational infrastructure that already has a brand identity.

5. High Profit Margins

The QSR model has extremely high profit margins since the items sold are changing extremely fast and thus would not have relatively higher operational Wow momo franchise costs. Thus, with an efficient supply chain and good, established business processes, surely Wow Momo would bring strong returns on investment within a few years to the franchisee owners.

Is Wow Momo Franchise a Good Business Opportunity?

A good business or a bad business? Wow franchise, In short, it is. Since more and more people look for quick and affordable food with great taste, along with great brand identification and customer loyalty to Wow Momo, franchise cost will be the most profitable business in India. In terms of support to the franchisees, the company has much to offer, like training to the staff, marketing, and operational support. Therefore, it shall be a brilliant choice both for veterans in the food business as well as a first-timer.

Some key business reasons that make this investment a good one in investing in a Wow franchise are as follows:

• Brand recognition is high: Wow Momo happens to be an Indian QSR brand that people trust.
• Product innovation: The brand is continuously coming up with new flavors of momos and innovative varieties, so it will keep the customer attracted with the same set of products all through their life cycle.
• Comprehensive franchise support: Complete support to a franchisee for the setup and running of the business.
• Operating costs: being less and demand huge, Wow franchises will be good returns on the investment.

What Does One Need to Open a Wow Momo Franchise?

Opening this business model would be extremely well planned only with proper preparation. To operate the franchise smoothly, there are some essentials that need to be done.

1. Location

Any QSRs most important success factors are location. Locations at malls, food courts, commercial streets, and other types of places are quite ideal for a Wow Momo outlet. Even locations near offices, colleges, and shopping areas could help in creating a constant stream of customer flow.

2. Space

 The size of a Wow Momo outlet will vary anywhere between 250 to 350 square feet for kiosks and up to 600 square feet for full service dine-in outlets. Your store format will depend on your budget and the type of customers you intend to attract.

3. Staffing

Suitable recruitment and training of staff are very essential. Wow Momo offers training assistance to the franchisee so that the workers are well-equipped about food preparation, customer care, and hygiene standards.

4. Equipment

A Wow Momo outlet is specialized equipment of the type of steamers, fryers, and refrigeration units. The number of specific equipment to be used will be estimated by the company and also it shall be provided.

5. Integration

The company developed an integrated supply chain network wherein all the franchises were provided with all of its ingredients and supplies that were sourced only through the company’s designated vendors so that the taste and quality could be maintained uniform at all the outlets.

6. Licenses and Permits

To operate an enterprise related to food, first of all, it needs legal right, and legal right is insured through licenses and permits. These licenses and permits signify the fulfillment of requirements you have set up before you to comply with provisions required of running any food business.

Necessary Documents

There will be a series of documents that you will have to submit during the process of applying for the Wow Momo franchise. Some common ones include:

• ID Proof: A copy of your PAN card or Aadhaar card to verify your identity.
• Proof of Address: Utility bill or rental agreement for verifying the place you stay at.
• Bank Statements: or other such evidence of having sufficient funds that would reflect that the applicant has enough capability to invest in a franchise.
• Business Experience-if any: The experience, if any, would prove helpful, though it is not essential. Relevant experience in the F&B or retail sectors could enhance an application.
• Ownership Documents: Now in case you own the place to establish your franchise, then you will be required to provide ownership documents. In case you are taking the place on a lease, sometimes they will also demand a lease agreement.
• No Objection Certificate (NOC): The other case would be if you are taking a place on a lease, then sometimes they might ask for the NOC from your landlord that is permitting you to start a food outlet.

Steps to Start a Wow Momo Franchise in India

For a franchise of Wow Momo, one has to submit applications and get clearances in order to open an outlet. It may be as follows.

1. Franchise Application

log onto the website of Wow Momo or visit their franchise department to apply for interest in opening their franchise. The prescribed forms have to be filled, giving out previous working experience, desired location and investment capacity.

2. First Meeting

After considering all factors, the Wow Momo team will call you to start with an introductory meeting where it would allow you to ask some questions about the franchise, possibly have a talk about the location, and what the terms of the franchise agreement would be.

3. Selection and Approval of Location

You would have to finalize a location for your outlet after the first meeting with Wow Momo. They would, thereafter, send a team to visit the location chosen by you and make it workable as far as possible.

4. Signing the Franchise Agreement

When approved, a formal franchise agreement is issued usually on paper; this document defines the two parties’ relationship, including the cost of the franchise, royalty structure, as well as general operational guidelines.

5. Opening the Outlets

After you sign, the Wow Momo team will assemble your outlet. This will consist of designing your inner space, fitting the place with the necessary equipment and will provide a view of the store that matches the norms of Wow Momo.

6. Training and Staffing

Wow Momo provides full-time training for you and your employees. The two aspects of conducting the store are covered by in-depth training about food preparation, hygiene, and customer service.

Wow Momo Franchise Cost Break Down

Cost Structure	Approximate Cost (INR)
Franchise Fee	₹8-10 Lakhs
Fit-out & Furniture	₹15-25 Lakhs
Initial Stock	₹1-2 Lakhs
Royalty Charges	6% of Monthly Sales
Operating Costs	₹5-7 Lakhs (per month) including rent, staff, utilities

Below is the detailed breakdown of costs:

• Franchise Fee: The initial franchise fee is ₹8-10 lakhs. You get the rights to use the brand name, menu, and operating systems.
• Setup Costs: these would include design of store, purchasing furniture and equipment, and installation of required fixturing. These would be between ₹12-20 lakhs as a function of the format of the outlets.
• Equipment: Wow Momo needs certain equipment for its products, like steamers, fryers, and refrigerators for ₹5-6 lakhs.
• Marketing and Promotion: You will be expected by the Company to save for the first push of marketing; this will be ₹1-2 lakhs.
• Royalty Fees: You will pay 5-7% of your monthly revenue as royalty to Wow Momo.
• Total Investment: Average investment in opening a Wow Momo franchise is around ₹20-30 lakhs on location, format and size.

Support and Training Provided by Wow Momo

One of the reasons why Wow Momo is such a great franchise with a well-structured model and proper support and training .

Training Programs

Wow Momo trains the franchisee and his staff very well before opening up the outlet. It takes care of all essentials, like food preparation, customer service, hygiene standards, and quality control. The brand wants constant food quality in all its outlets 

Operational Support

Once it’s up and running, Wow Momo fulfills the business requirements of a shop. It equips its franchisees for day-to-day operation of the business, lending to training and knowledge sharing in the form of new menu offerings, operational efficiencies, and customer engagement initiatives.

Marketing and Branding

Perhaps the biggest benefit of associating with the Wow Momo network is brand name and marketing. The company supports it with national campaigns, social media promotion, and local advertising support to attract and retain customers in the competitive QSR space.

How to Apply for Wow Momo Franchise

Here is a step-by-step guide on how to apply for a Wow franchise:

1. Research and Inquiry

This should be prepared even before one applies as you can determine the right franchise model for your use, what’s the cost involved, and the scope of the market for your chosen location. You can obtain this by visiting their official website of Wow Momo or by direct communication with the same through the form they accommodated on their website.

2. Submission of Form

After putting all of your needs together, you can now fill up the Wow franchise application form, which is found on their website. Details requested include personal information, financial capability, business background if any, and location preferences. 

3. Franchisee Review

Once you have sent your application, the team at Wow Momo assesses it to understand how you fit in as a franchisee. The assessment is done based on your financial status and entrepreneurial experience and decides the extent of commitment you would need for the franchise. 

4. Location Selection and Approval

After clearing the entrance test, you would be in touch with the Wow Momo team to close in on a specific location for your outlet. Places the Company likes are those places that have heavy footfalls, like shopping malls, food courts, and so on, in other crowded commercial locales.

5. Signing of Franchise Agreement

After finalizing the place, you would finalize the franchise agreement. The document would detail what to expect from franchises and other operational specifications set for the business such as the amount of royalties, fees that you pay, operational specifications, and support Wow Momo is going to give you.

6. Store Organisation and Training Setup

But in fact, it starts working the moment you sign it. The set up of the store is also taken care of by the Wow Momo team. It would include design work on interior and branding of the store and also all equipment installation. The staff is hence trained at this point so that they will be very well equipped to roll out the launched store.

Wow Momo Franchise: Is It Worth the Investment?

The considerations that should be in your mind while investing in a Wow franchise include the following. The cost to set up a this franchise ranges between ₹20-30 lakhs. This cost depends on the size of the outlet and its location. This amount would contain franchise fees provided to you along with costs regarding its setting up, equipment, and marketing.

With a pretty impressive ROI for the Wow Momo franchise, most franchisees manage to recover in 2-3 years from the date they start the business-it all varies with location and the state of their business. High margins and moderate setup cost with a widespread brand presence make Wow Momo a solid investment in the QSR space.

Pros & Cons of this Franchise Business

Like any other business, this franchise has some downsides and upsides. Here is a short analysis of its pros and cons for your wise decision:

Pros:

1. Strong Brand Presence

Wow Momo is the new but trustworthy brand in the QSR of India, and it automatically attracts customers because of its popularity. This, in turn, saves a lot of effort in marketing.

2. Innovative Product Line

What’s impressive at Momo is offering very diversified momos, fusions catering to the mass customer base. Right from the traditional steamed momos to tandoori and chocolate varieties to these novelties by this brand; customers are held on a tight leash.

3. In-depth Support

Wow Momo provides immense support on training, marketing, operations, and supply chain management so that it makes sure that its franchisees get all of whatever they need to get it all started.

4. Scalability

The setup and operating cost of the Wow Momo franchise is relatively low. A franchisee who can be successful opens up many outlets in different places.

5. Investment is Relatively Low

This makes Wow Momo a franchise that requires much lesser investment as compared to most QSR franchise investments and thus accessible to first-time entrepreneurs.

Cons:

1. Location

Location is also very much a success determinant. The place with less traffic may not bring enough customers, hence the revenue potential is going to suffer.

2. Competition in the Market

Though Wow Momo has established its niche, QSR turns out to be a highly competitive market with many local and international brands fighting to attract consumer attention. To maintain the stand of competition, the franchisees have to maintain the highest level of standards.

3. Royalty

Owner-operated franchises bring in steady royalty streams, typically ranging from 5 to 7% of their monthly revenue. While common in most franchise models, this actually devours big chunks out of the profit as a whole.

Conclusion

Any Wow Momo franchise cost would thus appeal to anyone who is keen on entry into the booming food industry of India. With a relatively moderate investment and a strong brand name by their side, the returns can be quite steady with good scope for increasing them. It is only with the right selection of location and effective management of the business with the support of Wow Momo that this can be done.

FAQs

1. Who are the founders of Wow Momo?  

The founders of Wow Momo are Sagar Daryani and Binod Homagai. In the year 2008, they founded this company.

2. In which year was Wow Momo established?  

Wow Momo was established in Kolkata in the year 2008.

3. How many outlets of Wow Momo have been established in India?  

There are more than 500 outlets of Wow Momo across India.

4. What may be the Initial Invest in setting up a franchise of Wow Momo?

The investment in a Wow franchise falls within the range of ₹20-30 lakhs.