As 2026 kicks off, Wow! Momo has firmly established itself as one of India’s fastest-growing homegrown QSR brands, redefining the way the country enjoys street food. In just the first four months of the year, the brand added 80 new outlets, taking its total to over 780 stores across 75+ cities, with plans to expand even further.
From its humble beginnings in 2008, Wow! Momo has grown into a multi-brand powerhouse with Wow! Momo, Wow! China, Wow! Chicken, and Wow! A strong supply chain and investor confidence back Kulfi. Its recent Series D funding raised ₹75 crore, valuing the company at around ₹2,838 crore. With a proven growth model and high brand recall, Wow! Momo has become one of the most sought-after franchises for entrepreneurs in India.
In this blog, we’ll break down the updated 2026 Wow! Momo franchise cost, different business models, and financial planning, helping you understand how you can be part of this booming QSR empire.
About Wow Momo Franchise
| Category | Details |
| Founder | Sagar Daryani and Binod Homagai |
| Founded in | 2008 |
| Products Offered | Momos, Tibetan and Nepalese cuisine (momos in various forms like steamed, fried, baked), burgers, noodles, desserts |
| Number of Stores | 780+ (As of Jan 2026) |
| Target Audience | Young professionals, students, families, urban population, street food lovers |
| Growth Potential | High – Rapid expansion across India, moving into new markets, potential for international growth as demand for quick-service restaurants (QSR) increases |
The Wow! Momo franchise story is a textbook example of efficiency and innovation in the food and beverage industry. Established in 2008 in Kolkata, it was founded by St. Xavier’s College friends Sagar Daryani and Binod Homagai, who began with just ₹30,000. Beginning as a small 6’x6′ kiosk in Spencer’s and Big Bazaar, they introduced two things that were in short supply in the street food market: hygiene and variety. By introducing innovative items such as chocolate momos, sizzler momos, and the MoBurg, they transformed the humble momo into a modern QSR experience.
Today, they have become a full-stack model, with central kitchens in all major cities. The brand valuation of Wow! Momo has already touched ₹860 crore in 2019. The brand’s evolution is evident in the launch of Wow! China in 2019 and Wow! Chicken in 2022, which was later merged into one entity: ‘Wow! Eats.’ With their modernised technology stack, including WhatsApp ordering and app-based loyalty programs, launched in 2023, the brand is now looking to conquer international markets such as Dubai, Saudi Arabia, and Bangladesh. With such a huge ecosystem behind it, the Wow! Momo franchise now offers its partners a “ready-to-operate” business that is both future-proof and international.
Brand Legacy & Market Presence
- Founders & Visionaries: Founded in August 2008 by Sagar Daryani (CEO) and Binod Homagai (COO), who turned their college-day idea into a multi-crore business.
- Humble Beginnings: The brand was founded on a single 6′ x 6′ kiosk in a Kolkata supermarket, demonstrating that a great product doesn’t necessarily require a huge space to grow.
- Vast Network: Currently operating 800+ outlets as of early 2026, with an aim to reach the 1,000th store mark by the end of the year.
- Workforce: Currently employs over 7,000 passionate professionals across operations, logistics, and kitchen management, providing a significant job-creation platform.
- Multi-Brand Operations: Manages a wide range of brands, including Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi, allowing them to offer a range of brands under the umbrella of ‘Wow! Eats.’
- Global Reach: Currently expanding beyond India into the Middle East (Dubai & Saudi Arabia) and South Asia (Bangladesh) to become a global QSR brand.
- Market Standing: Currently India’s largest homegrown QSR brand, valued at over ₹2,400 Cr.
Why invest in Wow! Momo is Popular
The popularity of investing in Wow! Momo is not a surprise, given that this is a result of a highly refined support system, which includes:
- Brand Equity: Leverage instant brand recognition and a loyal customer base, which minimises initial marketing costs.
- Supply Chain: Achieve a 100% standardised supply chain for raw materials that ensures zero waste and a consistent taste experience.
- End-to-End Support: We assist you in site selection, interior design, hiring, and more.
- Omnichannel Revenue: Achieve revenue through three distinct revenue models: dine-in, takeaway, and high-volume online orders.
- Training Programs: Receive intensive operational training for you and your staff through our training programs conducted at dedicated training centres.
- High-Profit Margins: The QSR model delivers high margins thanks to cost-optimised architectures. Wow, Momo’s low prices are the selling point for students, working professionals, and families, driving consistent sales.
Types of Wow! Momo Franchise Model: A Brief Overview
Selecting the right model is essential because it determines the investment you need to make and how you wish to operate on a daily basis. The three major formats are as follows:
High Street Model (Maxi/Mini)
These are standalone stores located on high streets or in residential areas, offering the full range and sometimes including a small dine-in area.
Mini Kiosk Model
These are compact formats, ideal for high-density areas such as metro stations or airports, with a focus on high-speed takeaways.
Food Court Model (Malls)
These are located in mall food courts, taking advantage of the huge weekend crowds but requiring a high level of investment.
Investment & Revenue Potential Comparison
| Format | Approx. Area | Investment Range | Monthly Sales Potential |
| High Street Maxi | 400–550 sq ft | ₹32–38 Lakh | ₹8–12 Lakh |
| High Street Mini | 250–400 sq ft | ₹30–35 Lakh | ₹6–9 Lakh |
| Food Court | 150–250 sq ft | ₹32–35 Lakh | ₹8–12 Lakh |
| Kiosk | 100–150 sq ft | ₹28–32 Lakh | ₹4.5–6 Lakh |
Wow Momo Franchise Cost Breakdown: 2026
| Cost Structure | Approximate Cost (INR) |
| Franchise Fee | ₹8-10 Lakhs |
| Fit-out & Furniture | ₹15-25 Lakhs |
| Initial Stock | ₹1-2 Lakhs |
| Royalty Charges | 6% of Monthly Sales |
| Operating Costs | ₹5-7 Lakhs (per month) including rent, staff, utilities |
Below is the detailed breakdown of the Wow Momo Franchise Cost:
- Franchise Fee: The initial franchise fee is ₹8-10 lakhs. You get the rights to use the brand name, menu, and operating systems.
- Setup Costs: these would include the design of the store, the purchase of furniture and equipment, and the installation of required fixtures. These would be between ₹12 and ₹ 20 lakhs, depending on the outlets’ format.
- Equipment: Wow Momo needs equipment for its products, such as steamers, fryers, and refrigerators, at a cost of ₹5-6 lakhs.
- Marketing and Promotion: You will be expected by the Company to save for the first push of marketing; this will be ₹1-2 lakhs.
- Royalty Fees: You will pay 5-7% of your monthly revenue as royalty to Wow Momo.
- Total Investment: The average investment to open a Wow Momo franchise is around ₹20-30 lakhs for location, format, and size.
Wow! Momo Franchise Cost by Region (2026 Estimates)
The regional investment scenario for 2026 reflects the varied real estate and consumer markets across key locations in India. Below is a detailed description of the top-performing locations:
Delhi & NCR
- Space Required: 250–500 sq ft. Preference for compact “High Street Mini” in crowded markets like Chandni Chowk or “Maxi” formats in premium spots like Saket.
- Investment Required: ₹18-35 Lakh. This includes additional costs for HVAC systems and fire safety compliance necessary in the high-density Delhi commercial zones.
- ROI (Return on Investment): 12-18 Months. This is one of the fastest rates of return in India, thanks to the high average order value and massive evening footfalls.
- Focus: Brand Visibility & Volume: Focusing on “High Street” locations to capture the massive student and office-goer population.
- Growth: Multi-Brand Integration: High potential to integrate brands such as “Wow! China” or “Wow! Chicken” within the same unit to capitalise on the high delivery density of this region.
Gurugram / Haryana
- Space Required: 150-300 sq ft. Focused on sleek, efficient designs within modern commercial infrastructure.
- Investment Required: ₹32-38 Lakh. This includes premium mall deposits, typically 6 months’ rent, along with high-end interior requirements for Cyber City.
- ROI (Return on Investment): 18-24 Months. This is slightly longer due to premium costs, but it is offset by premium pricing power.
- Focus: Corporate & Transit Hubs: Focusing on Cyber Hub, Rapid Metro, and high-end food court environments within upscale malls.
- Growth: Tech-Driven Ordering: Leveraging the AI-enabled kiosks to handle massive “rush hour” lunchtime orders emanating from IT parks.
Bangalore
- Space Required: 200-400 sq ft. A combination of “Cloud Kitchens” within high-density residential zones and “Kiosks” within tech zones.
- Investment Required: ₹25-32 Lakh. This includes moderate investment requirements, with labour costs for interior works being standardised, although rental deposits are high in zones such as Indiranagar.
- ROI (Return on Investment): 15-20 Months. This is driven by a consistent 24/7 delivery culture.
- Focus: The “Techie” Demographic: There is a strong emphasis on the IT corridors, i.e., HSR, Koramangala, and Whitefield, where delivery is the main driver for revenue generation.
- Growth: Late Night Revenue: There is high demand for late-night snacks, which increases the potential for “Daily Sales Potential” in comparison to other cities.
Tier 2 Cities (Lucknow, Jaipur)
- Space Required: 300-500 sq ft. Larger spaces can be afforded, which benefits the “Dine-in” concept.
- Investment Required: ₹12-18 Lakhs. Entry costs are significantly lower due to lower costs of real estate and labour costs.
- ROI (Return on Investment): 24-30 Months. Although volumes are lower, the costs are much lower, i.e., monthly operating expenses (OPEX).
- Focus: Family Dining: Stores in Tier 2 cities act as destination dining for families, hence the need for higher seating capacities.
- Growth: Untapped Markets: Rapid expansion in the “100 Cities” rollout, where Wow! Momo is usually the first QSR brand to enter the market.
What Does One Need to Open a Wow Momo Franchise?
Opening this business model would be extremely well planned, but only with proper preparation. To operate the franchise smoothly, certain essentials must be met.
1. Location
For any QSR, the most important success factor is location. Locations at malls, food courts, commercial streets, and other places are ideal for a Wow Momo outlet. Even locations near offices, colleges, and shopping areas can help maintain steady customer flow.
2. Space
The size of a Wow Momo outlet ranges from 250 to 350 square feet for kiosks and from 600 to 1,000 square feet for full-service dine-in outlets. Your store format will depend on your budget and the type of customers you intend to attract.
3. Staffing
Suitable recruitment and training of staff are essential. Wow Momo offers training assistance to franchisees so that workers are well-equipped for food preparation, customer care, and hygiene standards.
4. Equipment
A Wow Momo outlet is equipped with specialised equipment, including steamers, fryers, and refrigerators. The number of specific pieces of equipment to be used will be estimated by the company, and the company will also provide it.
5. Integration
The company developed an integrated supply chain network in which all franchises received all ingredients and supplies sourced only through the company’s designated vendors, so that taste and quality could be maintained uniformly across all outlets.
6. Licenses and Permits
To operate a food-related enterprise, it first needs legal rights, which are secured through licenses and permits. These licenses and permits signify the fulfilment of requirements you have set up before you to comply with the provisions required for running any food business.
Necessary Documents
You must submit a series of documents while applying for the Wow Momo franchise. Some common ones include:
- ID Proof: A copy of your PAN card or Aadhaar card to verify your identity.
- Proof of Address: A utility bill or a rental agreement to verify where you live.
- Bank statements or other evidence of sufficient funds would demonstrate that the applicant has the capacity to invest in a franchise.
- Business Experience: Experience, if any, is helpful but not essential. Relevant experience in the F&B or retail sectors could enhance an application.
- Ownership Documents: If you own the place where you plan to establish your franchise, you must provide ownership documents. If you are taking the place on a lease, they may also require a lease agreement.
- No Objection Certificate (NOC): Another case is when you are taking a place on a lease; they might sometimes ask for an NOC from your landlord authorising you to start a food outlet.
How to Apply for Wow Momo Franchise in 2026
Here is a step-by-step guide on how to apply for a Wow franchise:
Research and Inquiry
This should be prepared even before you apply, so you can determine the right franchise model for your needs, the costs involved, and the market scope for your chosen location. You can obtain this by visiting the official website of Wow Momo and fill franchise form.
Submission of Form
After compiling your needs, you can fill out the Wow franchise application form on their website. The requested details include personal information, financial capability, business background (if any), and location preferences.
Franchisee Review
Once you have submitted your application, the team at Wow Momo assesses it to understand how you would fit as a franchisee. The assessment is based on your financial status and entrepreneurial experience and determines the level of commitment required for the franchise.
Location Selection and Approval
After clearing the entrance test, you will be in touch with the Wow Momo team to narrow down a specific location for your outlet. The Company prefers places with heavy foot traffic, such as shopping malls, food courts, and other crowded commercial areas.
Signing of Franchise Agreement
After finalising the place, you would finalise the franchise agreement. The document would detail what to expect from franchises and other operational specifications for the business, such as the amount of royalties and fees you pay, operational specifications, and the support Wow Momo will provide.
Store Organisation and Training Setup
But in fact, it starts working the moment you sign it. The store’s setup is also handled by the Wow Momo team. It would include design work on the store’s interior, branding, and all equipment installation. The staff is therefore trained at this point, so they will be well-equipped to roll out the launched store.
Official Contact Information
To take the first step towards establishing your franchise business with Wow! Momo, please use the official contact information given below:
- Email for Inquiries: franchise@wowmomo.com / info@wowmomo.co.in
- Phone: +91 98307 44776
- Corporate Office: No 29A/2E/1, No 24, 1st Floor, Raja Subodh Chandra Mullick Road, Kolkata – 700032
- Website: www.wowmomo.com
Wow Momo Franchise: Is It Worth the Investment?
The key considerations when investing in a Wow franchise include the Wow Momo franchise setup cost, which ranges from ₹20-30 lakhs. This cost depends on the outlet’s size and location. This amount would include franchise fees paid to you, as well as setup, equipment, and marketing costs.
With a pretty impressive ROI for the Wow Momo franchise, most franchisees can recoup their investment in 2-3 years from the date they start the business; this varies by location and the state of their business. High margins and moderate setup costs, along with a widespread brand presence, make Wow Momo a solid investment in the QSR space.
You can review their revenue in recent years to get an idea.
Revenue Growth:
- 2022 Revenue: ₹300 crore
- 2024 Revenue: ₹450 crore
- Projected 2025 Revenue: ₹1,000-1,200 crore
Support and Training Provided by Wow Momo
This is one of the reasons Wow Momo is such a great franchise: its well-structured model and proper support and training.
Training Programs
Wow Momo trains franchisees and their staff very well before opening an outlet. It takes care of all essentials, like food preparation, customer service, hygiene standards, and quality control. The brand wants constant food quality in all its outlets
Operational Support
Once it’s up and running, Wow Momo fulfils the business requirements of a shop. It equips its franchisees for day-to-day business operations, supporting training and knowledge sharing through new menu offerings, operational efficiencies, and customer engagement initiatives.
Marketing and Branding
Perhaps the biggest benefit of partnering with the Wow Momo network is its brand recognition and marketing support. The company supports it with national campaigns, social media promotion, and local advertising support to attract and retain customers in the competitive QSR space.
Pros & Cons of this Franchise Business
Like any other business, this franchise has both upsides and downsides. Here is a short analysis of its pros and cons for your wise decision:
Pros:
1. Strong Brand Presence
Wow, Momo is a new but trustworthy brand in India’s QSR, and it automatically attracts customers because of its popularity. This, in turn, saves a lot of marketing effort.
2. Innovative Product Line
What’s impressive about Momo is that it offers a wide variety of momos and fusion dishes catering to a broad customer base. From traditional steamed momos to tandoori and chocolate varieties to the brand’s novelties, customers are kept on a tight leash.
3. In-depth Support
Wow Momo provides extensive support in training, marketing, operations, and supply chain management to ensure its franchisees have everything they need to get started.
4. Scalability
The setup and operating costs of the Wow Momo franchise are relatively low. A successful franchisee opens many outlets across different locations.
5. Investment is Relatively Low
This makes Wow Momo a franchise that requires much less investment than most QSR franchises, making it accessible to first-time entrepreneurs.
Cons:
1. Location
Location is also a major determinant of success. A place with less traffic may not attract enough customers, so its revenue potential will suffer.
2. Competition in the Market
Though Wow Momo has established its niche, the QSR market is highly competitive, with many local and international brands vying for consumer attention. To maintain the standard of competition, franchisees must uphold the highest standards.
3. Royalty
Owner-operated franchises bring in steady royalty streams, typically 5-7% of monthly revenue. While common in most franchise models, this actually eats up a large share of the overall profit.
Conclusion
Any Wow! Momo franchise cost would thus appeal to anyone keen on entering India’s booming food and QSR industry. With a relatively moderate investment and the backing of a strong, well-recognised brand, the potential for steady returns is significant, and there is ample scope for long-term growth and expansion.
Success in this venture relies not just on the brand but also on choosing the right location, understanding local demand, and implementing effective business management strategies.
Supported by Wow! With Momo’s operational guidance, supply chain support, and marketing assistance, franchisees are well-equipped to maximise profitability while building a sustainable business in one of India’s fastest-growing food markets.
FAQs
1. Who are the founders of Wow Momo?
The founders of Wow Momo are Sagar Daryani and Binod Homagai. In 2008, they founded this company.
2. In which year was Wow Momo established?
Wow Momo was established in Kolkata in 2008.
3. How many outlets of Wow Momo have been established in India?
There are more than 500 Wow Momo outlets across India.
4. What may be the initial investment in setting up a Wow Momo franchise?
The investment for a Wow franchise ranges from ₹20 to ₹ 30 lakhs.
