October 9, 2024
Marketing

Top 20 Social Media Analytics Tools

By Pritee

90 / 100

As social media has now emerged to become an main constituent of the business strategy in the modern digital world, it is important for organizations to understand and analyze their social media performance. With billions of users on varied platforms, collecting, analyzing, and interpreting social media data is important in the present time.

It is an informative guide surfing through top 20 social media analytics tools to help businesses take the right data-driven decisions and optimize their social media presence.

What are Social Media Analytics Tools?

Social media analytics solutions that offer help in gathering data, aggregating, and bringing together information from a multitude of social media channels. Using such tools, a raw social media dataset can be turned into actionable information that will help a business understand its audience, track the performance of its campaigns, and measure return on investment.

And with this, the deep engagement and reach metric, sentiment analysis, and competitor tracking and analysis will help organizations make the right decision concerning their social media strategy.

These tools range from simple tracking applications to the advanced use of AI and machine learning that offers predictive analytics and deep audience insights. They can track multiples within social media sites, such as Facebook, Twitter, Instagram, LinkedIn, even TikTok, so that you can see a holistic view of how your social media is doing across channels.

Benefits of Using Social Media Analytics Tools

1. Strategic Decision Making

Knowing the metrics of social media will let businesses rely not on instinctive decisions but on the data results of the insights. Analytics will offer an idea of what kind of content might work best, when to put it there, and what preferences the audience prefers. This brings accuracy to their content strategy, puts more resources where they are needed most, and gets better performance from efforts on social media.

2. Customer Behavior Analysis

Analytics tools in social media really can give deep insight into the behavior of customers, what they prefer, and what they feel. They can find out deeper by analysis of conversations, comments, and all the interactions. It sheds light on the businesses about what their customers need and where they hurt.

3. Competitor Analysis

This allows businesses to follow what their rivals are accomplishing with social media. From this, the business can follow the timeline of the competitor’s content strategy, engagement, and growth of their audience. With these characteristics, there is always an opportunity for benchmarking in the marketplace.

4. Measuring Return on Investment

Indeed, social media analytics will prove to give real data and actually outline how well a social media campaign is performing. Businesses can thereby measure their return on investment; metrics to determine what works and where to make investments include engagement rates, click-through rates, and conversion rates.

5. Real-time Monitoring and Crisis Management

Social media analytics provides the real capability of monitoring engagements in a real-time fashion through mentions, hashtags, and conversations. This immediacy becomes very important in the areas of crisis management and reputation monitoring. It helps companies achieve real-time information about the groundswell buildup of unfavorable sentiments or flashpoints of PR concerns before they become an issue.

Top 20 Social Media Analytics Tools

1. Buffer

Buffer is one of the best social media analytics software and management tool set which comes with robust analytics and easy content publishing. The product is extremely popular on granular details with regard to post performance, audience engagement, and the effectiveness of one’s content strategy. Its analytics dashboard shows clear key visualizations of its key metrics in enabling people to understand how one can boost trending posts and about best times for posting.

The core competence, however, is on tracking the performance in different social networks and at a level that does not have too much clutter or complexity for free judgment calls by the users. It even provides detailed reports concerning audience growth, engagement rates, and click-through rates, giving businesses a better understanding of the effectiveness of social media strategies.

Key Features:

Advance scheduling and publishing tools
Cross-platform analytics dashboard
Track engagement rate
Create tailored reports
Integrate with your team
Schedule stories and posts

Best For:

Small and medium-sized businesses, social media managers who need analytics and posting abilities under one roof

Pricing

Free Plan: Free
Basic features for 3 social channels
Essentials: 5 dollars/month per social channel
Team: 10 dollars/month per social channel
Agency: On request

Website:

www.buffer.com

2. Sprout Social

Sprout Social is a premium social media management and analytics solution providing insights into all the major social networks. It is coupled with unbelievable social listening capability, including brand mentions, competitor activity, and current market trends. Its reporting engine gives interesting analytics concerning audience demographics, engagement patterns, and content performance.

This app converts complex data into actionables through intuitive visualizations and customizable reports. It does very well with team collaboration features and workflow management, so it would be perfect for bigger organizations with several stakeholders involved in managing the organization’s social media.

Key Features:

Advance Social Listening
Competitor Analysis
Automated Reports
Project Management Tool
CRM Integration
Post Performance Analytics

Best for:

Medium and large-sized enterprises with complex analytics needs and teams.

Pricing:

Standard: $89/user/month
Professional: $149/user/month
Advanced: $249/user/month
Enterprise: Custom

Website:

www.sproutsocial.com

3. Sendible

Sendible is a powerful social media management software. It provides very detailed social media analysis for agencies and businesses managing hundreds of client accounts. The application offers detailed insights as to how your content is doing, how your audiences are engaging with this content, and the Return On Investment of your campaigns on other networks. Its unique selling point is the possibility of customizing white-labeled reports that can be automatically sent to clients.

Analytics in Sendible helps get deep insights into the audience’s behavior patterns, such as when it is best to post or publish and what content works. Advanced competitor tracking and monitoring features are also available across social media and the web.

Key Features:

White-label reporting
Smart social inbox
Content suggestion engine
Multi-client management
Report Builder
Campaign tracking

Best For:

Marketing agencies and businesses running multiple brands

Pricing:

Creator: $29/month
Traction: $89/month
Scale: $199/month
Expansion: $399/month

Website:

www.sendible.com

4. Keyhole

Keyhole is one of the social media analytics tools for digital marketing. It tracks and provides real-time analytics of hashtags, keywords, and accounts across different social media networks. The platform excels in providing very detailed information on campaign performance, influencer tracking, and competitor analysis. Its AI-powered sentiment analysis enables understanding of what the public feels and how engagement patterns pan out.

The real-time monitoring capabilities of Keyhole make it very useful for tracking events and managing crises. Its platform encompasses all types of historical data analysis and prediction so that a business can right-size its social media strategy while measuring the effectiveness of campaigns.

Key Features:

Real time hashtag tracking
Influencer identification
Sentiment analysis
Competitive benchmarking
Historical data analysis Solution
Automated reporting

Best For:

Campaign monitoring brands and influencer marketing

Price:

Professional: $49 / Month
Corporate: $199 / Month
Enterprise: $299 / Month
Custom: Customized pricing

Website:

www.keyhole.co

5. Hootsuite

Hootsuite is one of the largest social media analytics tools and management platforms out there, offering strong analytics capabilities in addition to publishing and monitoring. This network will enable one to have profound knowledge of the performance of social media across all the major networks, with a developed reporting capacity that will track engagement and reach apart from ROI.

Hootsuite’s analytics dashboard offers real-time monitoring of the social media metrics. It helps businesses monitor the performance of a campaign and make appropriate changes on the go.

Enterprise-grade features include team collaboration tools, customized reporting, and advanced security. It is ideal for organizations of all sizes.

Key Features:

Comprehensive analytics dashboard
Custom report builder
Team management
ROI tracking-content performance metrics-social listening tools

Best for:

Companies of every size looking for a full-service social media management solution

Price:

Professional: $49/month
Team: $129/month
Business: $739/month
Enterprise: Price quotation on request

Website:

www.hootsuite.com

6. Rival IQ

Rival IQ is a really strong platform that focuses majorly on competitive analysis and social media analytics tools. It provides complete benchmarking of competitors as well as the industries under review. Though it really does a great job in monitoring the performance of a brand through various channels, it indeed gives deep competitive intelligence as well. Its advanced analytics engine cuts through all the details of content performance, audience engagement, and industry trends.

Unlike others, Rival IQ automatically tells companies about changes in their competitors’ detection strategies and sends users an alert about the event. The site also provides landscape reports that help companies understand the market in which they operate and improve on it.

Key Features

Competitive benchmarking
Social media landscape analysis
Automated alert system
SEO performance tracking
Cross-channel analytics
Custom reporting

Best For:

Companies that focus on competitive analysis and positioning in the market.

Pricing:

Starter: $199/month
Professional: $349/month
Corporate: $499/month
Enterprise: contact for custom pricing

Website:

www.rivaliq.com

7. Zoho Social

Zoho Social is an integrated social media management tool whose feature combines social analytics tools with total publishing and monitoring functionalities. The feature offers real-time insights into social media performance through its monitoring dashboard, allowing tracking for engagement metrics, audience growth, and content effectiveness. This is where Zoho Social stands out: deeply integrated with the rest of the tools Zoho provides to businesses, this all forms a comprehensive environment of managing business.

Deep integration with others within the eco-system features advanced scheduling team collaborative features and allows companies to customize their reports toward optimization in social presence across channels.

Key Features:

Real-time dashboard
CRM integration
Team collaboration tools
Custom report builder
Brand mention monitoring
Publishing calendar

Best For:

Small to medium businesses using Zoho ecosystem

Pricing:

Basic: $15/month
Professional: $40/month
Premium: $65/month
Agency: Quote-based

Website:

www.zoho.com/social

8. Emplifi

Emplifi, formerly Socialbakers, is one of the free social media analytics tools for marketing and analytics companies that has stepped into an enterprise-level platform. It ensures providing complete insights into social media performance and customer experience. Emplifi uses AI-powered analytics and gives deep knowledge regarding audience behavior, content performance, and market trends.

Emplifi’s primary strength is the synthesis it can provide between social media analytics and customer experience metrics. It, therefore, presents a holistic view of how a brand is performing. Advanced features include influencer marketing, competitive analysis, and automated reporting, which are very useful for large organizations needing to drill down into their social presence.

Key Features:

AI-driven analytics
customer experience insights
influencer marketing tools
competitive analysis
content performance tracking
advanced reporting.

Best For:

Businesses looking for powerful social and CX insights

Pricing:

Essential: Quotes by custom
Business: Quotes by custom
Enterprise: Quotes by custom

Website:

www.emplifi.io

9. Iconosquare

Iconosquare focuses primarily on analytics of Instagram, Facebook, and TikTok. The product provides very granular insights into post performance, audience engagement, and strategy in general. It provides in-depth analytics such as historical, competitor tracking, and granular performance metrics.

Iconosquare offers scheduling as an integrated part of analytics in a complete social media management package. The uniqueness of the platform lies in the granularity of the story performance and effectiveness using hashtags and behavior patterns of the audience.

Key Features

Advanced Instagram Analytics
Track story performance
Competitor Analysis
Hashtag Performance
Monitoring Automated
Reporting Schedule Posts
Posting Recommendations

Best for:

businesses targeting networked but conspicuous social media platforms.

Pricing:

Pro: $49/month
Advanced: $79/month.
Business:
Custom pricing

Website:

www.iconosquare.com

11. TailWind

It is one of the social media analytics tools used to promote services on Pinterest and Instagram. It tracks the efficiency of pins and interest that the audience has, and also optimizes the content. The smart schedule feature uses AI to decide the posting time of the most optimal piece of content with a chance to get engagement in the right moment.

Analytics in Tailwind doesn’t only go beyond very bare basics but goes deep into insights both the performance about viral content and boards’ effectiveness and patterns about growing audiences. This is all-inclusive visual social media marketing has very robust content creation and scheduling features.

Key Features:

Intelligent Scheduling
Pinterest Analytics
Instagram Analytics: simplified statistics and insights
Visual Marketing Tools
Content optimization
Performance tracking

Best For:

visual content creators who create content and marketers using both Pinterest and Instagram.

Pricing:

Pro: $19.99/month- $39.99 per month
Max: up to $79.99 per month
Enterprise: quote on request

Website:

www.tailwindapp.com

11. Google Analytics

A source often referred to as the analytics of a website, Google Analytics also gives it great social media tracking ability for businesses in order to know the impacts of social media on their overall presence. The platform’s advanced attribution modeling is able to provide rich insights into social media referrals and user behavior, as well as conversion tracking from social channels to websites.

This, therefore, enables businesses to see which of the platforms are contributing directly to the customer journey. The strength of Google Analytics, therefore, lies in connecting the social media metrics to larger digital marketing data, which gives ample depth to understanding the performance of these marketing initiatives.

Key features:

Social Media Referrals
Conversion Attribution
Analysis of the User Behaviour
Creating Custom Reports
Real-time Analytics
Cross-platform tracking

Best For:

Businesses that look forward to tying social media with website analytics

Pricing:

GA4 (Standard): Free
GA4 360: Enterprise-specific pricing
Google Analytics 360: Enterprise-specific pricing

Website:

analytics.google.com

12. Cyfe

Cyfe is all about being a business dashboard software, the all-in-one integration of social media analytics tools. The most significant strength of the service is its capacity to enable the creation of user-defined dashboards that bring together social media metrics with other business KPIs. Cyfe provides real-time monitoring for multiple social networks that allows one to see the performance of social media in real time.

The flexibility offered and the ability to customize data visualizations and reporting make this platform suitable for any business, big or small that desires to track a multitude of different data sources. Pre-built widgets on all of the big social media platforms make it easy to set up and monitor, and it is always very efficient.

Key Features:

Custom dashboard creation
Real-time monitoring
Multi-data source integration
Automated reporting
Historical data review
White-label options

Best For:

Organizations that need to combine analytics across multiple channels

Pricing:

Pro $29/month
Premium $49/month
Business: Price according to customer

Website:

www.cyfe.com

13. Quintly

Quintly is one of the very advanced social media analytics tools that basically brings you in-depth competitive analysis and performance benchmarking. This tool ensures that you have excellent insight into the metrics surrounding social media, based on all networks, with a particular focus on cross-channel analytics.

Quintly allows companies to track and study specific KPIs of relevance to their business objectives by using business-specific customer dashboards and reporting. Its analytics engine can process historical data, which can provide trends and patterns in social media’s performance. Its API integration capabilities make it highly versatile for businesses with unique reporting needs.

Key Features:

Cross-channel analytics
Competitive benchmarking
Custom metrics creation
Automated reporting
API integration
Collaboration team tools

Best For:

Large organizations that need in-depth competitive analysis

Pricing:

Business: $ 300/month
Enterprise: Custom pricing
Corporate: Custom pricing

Website:

www.quintly.com

14. Talkwalker

Talkwalker is an enterprise-level platform for social media analytics and monitoring, which provides thorough insight into the overall social media presence of a brand online as a whole. It makes use of advanced AI technology to monitor all conversations, track brand mentions, and measure sentiment over various channels in numerous languages.

The company’s image recognition technology is capable of detecting brand logos and scenes within the images of social media, thus allowing for unique visual listening capabilities. It is advisable for crisis management, tracking campaigns, and competitive analysis. Thus, it is best suited for giant organizations with complicated monitoring needs.

Key Features:

Artificial intelligence-powered analytics
Image recognition
Continued tracking
Crisis management
Competitive intelligence
Multi-language analysis

Best for:

Large organizations that require large-scale social listening

Pricing:

Basic:$9,600/year
Corporate: Pay on request
Enterprise: Pay on request

Website:

www.talkwalker.com

16. Brandwatch

Brandwatch is a high-end, analytics-powered social intelligence platform and a robust tool for checking social media streams. The tools give expansive coverage and reach across all social media, news sites, blogs, and forums, meaning that they can give you a pretty clear view of how your brand is perceived and what the general market trend is. The Brandwatch AI-driven analytics engine has the capability of processing huge amounts of social data in a manner that helps spot emerging trends and potential opportunities.

This platform mainly focuses on rich audience insights, which also tend to include demographic analysis, sentiment tracking, and influencer identification. Rich visualization tools make complex data actionable.

Key Features:

Social intelligence Market research
Audience analysis
Crisis monitoring
Trend detection
Visual analytics

Best For:

Large enterprises that require deep social intelligence

Pricing:

Essentials Custom pricing
Full Suite Custom pricing
Enterprise Custom pricing

Website:

www.brandwatch.com

16. HubSpot

Social media analytics tools developed by HubSpot, are reporting tools, part of its all-encompassing marketing platform with high integration capabilities with a CRM and marketing automation. Indeed, the platform boasts deep insights concerning the performance of the social media while connecting these directly to lead generation and sales outcomes. The tools of social media by HubSpot shine in tracking customers’ journey from engagement through social media channels all the way to conversion.

This tool has advanced reporting capabilities and, therefore, reveals the ROI of the social media investment along with its influence on business objectives. The software also has integration capabilities with other tools in the HubSpot bundle and provides a comprehensive view of the marketing performance of every channel.

Key Features:

CRM
Tracking of ROI
Lead generation tracking
Campaign analytics
Content performance
Auto-reporting

Best for:

Corporates who make use of HubSpot for their marketing platform

Pricing:

Starter: $45/ Month
Professional: $800/ Month
Enterprise: $3,200/ Month
Custom: Available with a tailored solution

Website:

www.hubspot.com

17. BuzzSumo

BuzzSumo is a niched content and social media analytics tool for content discovery and performance analysis. The platform does its best to identify trending content across social networks and, consequently, analyses why certain content goes well. The analytics powerhouse of BuzzSumo tracks engagements, as well as patterns, with influencer activity from across platforms.

It offers much detail about how the content performs and how businesses will understand what works with whom. It is useful for both content strategists and social media managers for its backlink monitoring and content alert features.

Key Features:

Content research tools
Identification of influencers
Analysis of trending content
Backlink monitoring
Social engagement tracking
Alert system

Best suited for:

Content marketers and social media strategists

Pricing:

Pro: $99/month
Plus: $179/month
Large: $299/month
Enterprise: Custom Pricing

Website:

www.buzzsumo.com

18. SocialPilot

SocialPilot smoothly unites strong social media management features with insightful analytics options, so it leads the way for agencies and small businesses alike. This system gives you deep insights into your post-performance, whether your audience has engaged with that particular content or the success of a strategy in multiple social networks.

The key metrics are, therefore, highly visible through the reporting feature that is made easy on the dashboard for SocialPilot. The platform does excellent work in handling multiple client accounts with the provision of white-label reporting options. Its features in bulk scheduling and content suggestion add more to its analytics capabilities.

Key Features:

Multi-account management
White-label reporting
Client management
Content calendar
Team collaboration
Analytics dashboard

Best For:

Social media agencies and small businesses

Pricing:

Professional: $30/month
Small Team: $50/month
Agency: $100/month
Enterprise: $150/month

Website:

www.socialpilot.co

19. Followerwonk

Followerwonk is a specialized tool for researching in-depth Twitter analytics and optimization.

It possesses the expertise to recognize any patterns on Twitter demographic locales and behavioral trends.

It stands out as the best program that enables comparisons between different accounts and can measure changes in the patterns of those followers, which makes it quite important when using marketing strategies that are based on Twitter.

It also helps to read through, in-depth competitor features and identification of influential followers and potential collaborators. Follow/unfollow tracking, as well as the ability to people look up through bio, give strategic insight as regards growth on Twitter.

Key Features:

Analysis of Twitter followers
Comparison with competition
Influence tracking
Capabilities for bio searching
Analytics for follow and unfollow
User engagement metrics

Best for:

Twitter-oriented marketers and businesses

Pricing:

Basic
Pro
Premium
Enterprise: Custom pricing

Website:

www.followerwonk.com

20. IZEA

IZEA is an all-inclusive influencer marketing platform with powerful analytics tools concentrating on the basis of campaign performances regarding influencer marketing and ROI tracking. It provides precise influencer content performance, audience engagement, and campaign effectiveness analytics across different social channels. The IZEA analytics feature goes beyond simple metrics: user demographics, with a facility for fraud detection.

It is excellent for monitoring the performance of sponsored content, with thorough reporting of campaigns. It has marketplace features built within it, placing it as a total solution in the management of influencer marketing.

Key Features:

Influencer search
Campaign tracking
Content performance analytics
Audience analysis
Fraud detection
ROI measurement

Best Suited For:

Brands and Agencies working in the domain of influencer marketing

Pricing:

Unity Starter: $130 per month
Unity Growth: Custom pricing.
Unity Pro: Custom Pricing
Enterprise: Solutions built for enterprise-level

Website:

www.izea.com

How to Choose the Right Social Media Analytics Tools?

Not at least chosen by gut feeling, though you will use careful thought about what matters to you to find the right social media analytics tool for your business. Here’s the full guide to empower you to make an informed choice:

1. Define Your Objectives

Then, compare any of these tools by defining the clear goals and objectives of your social media efforts. Are you really looking at brand awareness, lead generation, or engaging the customer? Your objectives will help you figure out which metrics and features will be most important to your needs.

2. Determine Technical Needs:

Look at the technical implementation and usage. Will it integrate into your current stack of marketing? Will your teams need to be trained heavily to use it? Look for solutions that will incorporate your existing stack and give you easy-to-learn interfaces so your team can get started quickly.

3. Evaluate Reporting Capabilities

Reporting requirements vary between organizations. Determine if you will require real-time reporting, automatic report generation, or customizable dashboards. You will determine what level of sophistication the reporting capabilities must have because some stakeholders require simplification of engagement metrics, while others require advanced ROI analysis.

4. Consider Budget Constraints

The premium tools have the most features. Still, they are overkill to the extent to which you may need them. Divide the features by the cost of each tool and establish what feature-to-cost ratio makes the most sense.

5. Analyze Platform Coverage

Ensure that the tool reports on all your business’s social media sites. Some do excellent work on the platform but make very little attempt to provide adequate functionality on the others. If you are on more than two platforms, then a tool that can deliver cross-platform analytics would be ideal.

6. Assess Scalability

You must be able to scale with your growth. This will determine what is possible by the number of social profiles you are tracking, available user accounts, and data storage limits. One thing is fulfilling your current needs, but you are absolutely incompetent if it cannot grow with you as your business grows.

Conclusion

Choosing the right social media analytics tools for measuring and optimizing social media engagement and performance. There will be a best tool for your organization depending on your specific needs, objectives, and resources. First, critically evaluate your requirements and compare them with the features offered by the tools. Most providers offer free trials; take up those opportunities to test the tools in your actual working environment before committing to a long-term relationship.

FAQs

What is the approximate cost of a social media analytics tool?

$0 to $5,000 and up per month. There are very good tools in the $50-$200/month range for small businesses, and enterprise solutions often start at $500/month.