Have you ever wondered what others are saying about your brand on such a broad expanse as social media?
Look no further! In today’s digital world, utilizing AI social listening mechanisms is the winning formula for staying relevant.
More options than ever start conversations, making the choice difficult. However, do not be afraid; we have got your back.
In the article, we have compiled the top AI social listening tools you can use to monitor, analyze, and interact with your audience on the web.
These tools provide sentiment analysis and trend tracking, among other useful features, to help you make the right decisions and bring your business up.
Whether you are a marketing expert or just starting to explore the social listening area, it is full of opportunities.
OK then, let’s put our noses into the future of social media intelligence. Here we go.
What are AI Social Listening Tools?
AI social listening tools use artificial intelligence (AI) to analyze online conversations from social media, blogs, forums, and other places.
This type of tool allows for monitoring the performance of complex analytics and provides findings to users. It includes analyzing the unstructured data.
AI can help businesses understand customers’ feelings, opinions, what they like or prefer, trends, and so on. It may spotlight underlying problems before these problems become major ones.
How to Choose a Social Listening Tool?
- Define Objectives: Define the goals of your research. It’s like brand monitoring, sentiment analysis, and trend identification.
- Feature Checklist: Must-have features like real-time monitoring, sentiment analysis, and competitor tracking should be included in the list.
- Platform Coverage: Make sure that the tool includes the popular platforms and adequately covers them completely.
- Accuracy & Coverage: Evaluate data accuracy and the tool’s capability of separating noise.
- Usability: Select an interface that is easy to use and has options to customize it.
- Scalability: Remember to guarantee that the chosen tool is scalable, including pricing and data limits.
- Integration: Check for interoperability with other tools, such as CRM platforms or analytics platforms.
- Budget: Identify the different pricing plans and assess their affordability and value.
- Trial & Demo: Make use of opportunities for free trial and evaluation of usability and user experience.
- Reviews & Recommendations: Get feedback from users and experts in the industry for the idea.
How do Social Listening Tools Work?
- Data Collection: These tools collect data from multiple sources, including social media platforms like Twitter, Facebook, Instagram, LinkedIn, blogs, news sites, forums, and review sites.
- Keyword Monitoring: Users enter particular keywords, hashtags, brand names, or topics related to their business or industry. The tool uses a continuous screening process of internet content to spot these keywords using AI tools for keyword research.
- Trend Identification: These tools can identify trends that talk about popular interest issues and patterns of online conversations from the aggregation and analysis of a considerable amount of data. It enables organizations to stay updated about industry trends and consumer tendencies.
- Competitor Analysis: Many of these tools include functions for tracking and evaluating competitors’ online activities. This implementation brings in the possibility of studying the performance and identifying areas for improvement.
- Reporting and Insights: The information gathered using social listening tools is later organized and displayed on customizable dashboards and reports. These insights enable businesses to craft wiser decisions, update their marketing strategies, and connect more authentically with their audience.
13 Best AI Social Listening Tools
1. Digimind
Digimind is an online platform that monitors social media and the competitive environment.
It also allows businesses to examine their online presence and the market. It also helps in social listening and sentiment analysis.
It also helps attract and translate valuable insights into customer perceptions, customer’ feedback, and industry trends.
The platform serves firms that want to base their decisions on data. It also improves their marketing strategies and helps them excel in digital marketing.
Top Features
- Real-time social media monitoring
- Sentiment analysis
- Competitive intelligence
- Trend analysis
- Influencer identification
Pricing
Pricing is available on request
2. Agorapulse
It is an advanced social media management software with social listening features that enable businesses to monitor and analyze online conversations.
Agorapulse offers social media listeners that monitor mentions of brands, industries, and keywords of interest on different social platforms.
A platform is put in place that helps businesses understand audience reactions. It also allows them to stay informed and engage with their audience.
It also makes data-driven decisions for its social media strategies.
Top Features
- Social media publishing and scheduling
- Social inbox for managing interactions
- Social media listening
- Analytics and reporting
- Team collaboration tools
Pricing
|
Standard
|
Professional
|
Advanced
|
|---|---|---|
|
$49
|
$79
|
$119
|
3. BuzzSumo
It is a content discovery and social media analytics platform that companies use to analyze trends.
It also helps identify popular content and monitor their online presence. BuzzSumo provides content insights, influencer finding, and social media engagement analytics services.
It enables users to identify what content their audience enjoys and optimize their content marketing strategies.
This platform is often utilized for content research, competition analysis, and industry trend monitoring in digital marketing.
Top Features
- Content discovery and analysis
- Influencer identification
- Trend analysis
- Social media monitoring
- Competitor analysis
Pricing
|
Content Creation
|
PR & Comms
|
Suite
|
|---|---|---|
|
$199 /month
|
$299 /month
|
$499 /month
|
4. YouScan
It is a social media monitoring and analytics platform that enables businesses to track. It also analyzes online conversations across different social media platforms.
YouScan will provide brand mentions, customer sentiment, and trend detection data. It is a good tool for businesses, especially those willing to monitor their online reputation.
It also helps follow competitor perceptions and prepare a helpful social media plan.
Top Features
- Image and text analysis
- Sentiment analysis
- Trend detection
- Brand monitoring
- Competitive intelligence
Pricing
Pricing is available on request
5. Sprout Social
It is a social media management and analytics tool that aims to help businesses manage their social media more effectively.
The social scheduling, engagement, and analytics of Sprout Social offer a centralized platform. It also allows teams to collaborate and enhance their social media strategies.
The platform is known for its friendly user interface and robust reporting tools. It also becomes an effective tool for businesses that wish to enhance their social media marketing efforts.
Top Features
- Social media management
- Social listening
- Reporting and analytics
- Team collaboration
- Publishing and scheduling
Pricing (30-day free trial)
|
Standard
|
Professional
|
Advanced
|
Enterprise
|
|---|---|---|---|
|
$199 per seat/month
|
$299 per seat/month
|
$399 per seat/month
|
custom
|
6. Keyhole
It collects any social media information on hashtags, keywords, or URLs using over 20 social channels.
Some of the exciting tools within Keyhole are real-time hashtag tracking, influencer identification, and sentiment analysis. It enables the detection of major trends and audience engagement on social media.
The platform is crucial for companies that want to analyze the campaigns done on social media and tend to be aware of brand mentions.
Top Features
- Hashtag tracking and analytics
- Real-time social media monitoring
- Influencer identification
- Competitive analysis
- Campaign performance tracking
Pricing
free trial available
|
Individual
|
Team
|
Pro
|
|---|---|---|
|
$89/month
|
$189/month
|
$259/month
|
7. Hootsuite
Hootsuite is a social media management tool that allows business owners to plan, manage, and analyze social media content on different channels.
The program offers convenient modules like content planning, social media tracking, and analytics to administer a campaign from a single access point.
This platform is most effective in integrating social media management, engaging with audiences, etc.
Top Features
- Social media management
- Content scheduling
- Social media listening
- Analytics and reporting
- Team collaboration
Pricing (30-day free trial)
|
Professional
|
Team
|
Enterprise
|
|---|---|---|
|
₹1,915/month
|
₹7540/month
|
custom
|
8. Awario
Awario is a social media monitoring and listening software that can help businesses be aware of and analyze the online mentions of their brand, products, or industry.
Social listening and sentiment analysis relate to the real-time monitoring of various media platforms. It also includes social media sites, news sites, blogs, and discussion forums.
It allows users to interact with their audience. The user-friendly platform lets businesses stay on top of all online conversations, influencers, and customer feedback.
Top Features
- Real-time social media monitoring
- Brand monitoring
- Sentiment analysis
- Influencer identification
- Competitive intelligence
Pricing (30-day free trial)
|
Starter
|
pro
|
Enterprise
|
|---|---|---|
|
$29/month
|
$89/month
|
$249/month
|
9. BrandMentions
It carries out the so-called Boolean search operation on the global internet network and gets all mentions about its clients.
Brands cannot only unveil and monitor public conversations about them and their products on the channels that matter for a given target audience across all the available channels.
BrandMentions monitors all the key influencing channels through which people are discussing brands. It also features complete affect analysis, aiding in tuning the discussions.
Top Features
- Brand MonitoringListening
- Social listening
- Sentiment analysis
- Competitor analysis
- Trend tracking
Pricing (monthly)
|
Growning Business
|
Company
|
Enterprise
|
|---|---|---|
|
$99/month
|
$299/month
|
$499/month
|
10. Talkwalker Analytics
Talkwalker Analytics allows global brands to grasp the impact on business by collecting data and analyzing it both inside the company and on social media platforms.
Its listening capability is a potent tool for determining consumers’ preferences regarding their consumption patterns.
It also combs through 150 million websites from 196 countries in text, voice, and visual formats to find conversations about brands, competitors, and industries.
Top Features
- Social media analytics
- Brand monitoring
- Competitive intelligence
- Trend analysis
- Influencer identification
Pricing
Custom pricing
11. Meltwater
It provides AI-driven insights. There is no limit to the number of keywords or term aggregate boxes in your Boolean searches.
Meltwater can gather information about influencers, assess your online performance, and enhance prospecting through its consumer and sales intelligence features.
Top Features
- Media monitoring
- Social media listening
- Influencer identification
- Competitive analysis
- Campaign tracking
Pricing
Custom pricing
12. Quid
It is the social listening service of AI-driven text analytics trailblazer Quid, which merged with Netbase, the social media analytics platform.
The platform integrates your company’s data with global consumer and market information sources to pinpoint early trends or shifts in consumer behavior and predict needs and preferences.
Using Quid Monitor and other platform products offers a user the opportunity to derive maximum benefits. Additionally, it comprises Quid Discover, which delivers a “smart keyword set” for the research.
It can be modified through the available filter functionality.
Top Features
- Data analytics and visualization
- Market intelligence
- Competitive analysis
- Trend tracking
- Customizable dashboards
Pricing
Custom pricing
13. Ipsos Synthesio
Synthesio Social Media Intelligence Suite is a platform that allows for social listening. It also generates insights that help clients make informed decisions.
It can now monitor social media in 195 countries and more than 90 languages. Also, it provides automated sentiment analysis (AS) in over 20 of these languages.
It shows social listening dashboards that can be customized. It also displays the immense amount of sources from over 800 million sources analyzed.
Top Features
- Social media listening
- Brand monitoring
- Sentiment analysis
- Influencer identification
- Competitive intelligence
Pricing
Custom pricing
Benefits of Using AI Social media Listening Tools
Enhanced Efficiency: AI automates monotonic tasks like content scheduling and liberates marketers to guide and get creative.
Improved Engagement: AI analytics offer great potential for learning about the audience to tailor the content and get a higher engagement level.
Personalized Interactions: AI-based recommendation systems are made up of adaptive content. They are introduced to the users based on their past experiences and individual needs. It also strengthens the bonds and loyalty in the end.
Effective Customer Service: Chatbots that have AI can confront customers’ inquiries and answer questions around the clock. It provides an instant response and thereby improves customer satisfaction.
Data-Driven Decision Making: AI tools scan enormous amounts of social media data to identify sentiment, trends, and new occasions. It also enables companies to make the right decisions.
Competitive Advantage: AI can also help companies remain ahead of competitors by responding to shifts in consumer behavior and market dynamics.
Cost Savings: AI robots help to reduce human involvement, thus optimizing operation costs and investment returns on marketing actions on social media.
Must Have Features in Social Listening Tools
- Real-time Monitoring: Tracking mentions and conversations across social media platforms in real-time via social data tools.
- Keyword and Hashtag Tracking: The ability to track certain keywords, hashtags, brand names, or other business-related topics.
- Competitor Analysis: Track and analyze competitor keywords and URLs, including mentions, engagement, and sentiment.
- Trend Identification: Capability to spot emerging trends, topics of interest, themes, and patterns in industry online conversations.
- Influencer Identification: identification of thought leaders or key influencers related to a specific niche or sector.
- Customizable Dashboards and Reports: Abilities to create customizable dashboards and reports to visualize data and insights effectively.
- Social Engagement Features: Capability to interact with viewers directly via the platform, including comments and messages.
Ending Note
To summarize, AI social listening tools have changed noticeably; among these 15 tools, the best ones definitely rank at the top of the list. Consumers’ behavior and market trends are unchallenged by real-time aggregated data analytics or sentiment analysis.
Exploiting these instruments enables businesses to beat their competitors. It also improves their reputation and creates strong bonds with their audience. Ride AI social listening technology and see your online presence take new highs.
FAQs
What are some limitations of AI social listening tools?
- Accuracy: AI is still under development, and misinterpretations can occur.
- Data overload: The vast amount of data collected can be overwhelming.
- Human touch required: AI can’t replace human judgment when it comes to interpreting insights and taking action.
Is AI social listening right for my business?
If you want to gain a deeper understanding of your online audience and make data-driven decisions, AI social listening can be a valuable tool for your business.
