AI-driven marketing has become the norm in the modern data-driven marketing space and competence and creativity in marketing are needed more than ever before – this is why marketers have started to integrate AI into their practices to enhance efficiency – and it should come as no surprise that an alarmingly high 72% of marketers are turning to AI.
AI is full of power that you can use to become a marketing superhero. Think of designing killer advertisements, targeting customers in a personalized way, and forecasting their next move – all in seconds. It comes down to faster conversions, longer customer lifetime value, and a large advantage against competitors.
Through automating tasks, data analyzing on a large scale, and providing an eye opener in decision-making, AI is fast becoming an essential tool. It is estimated that nearly half of all companies already utilize this approach. Furthermore, this trend keeps on emerging as time passes.
Want to be a part of this creative community? This exploration dives into the best AI marketing tools for digital marketers, empowering you to craft data-driven content, optimize campaigns, and automate tasks.
What To Look For In AI Marketing Tools
The world of advertising is constantly changing. Today, many businesses bind the power of Artificial Intelligence (AI) tools. These progressive solutions enable automating tasks, customizing marketing policies, and drawing significant understandings from data. However, discovering the right one can challenge any AI marketing choice. Here are a few fundamental structures to keep in mind when selecting an AI marketing tool:
- Cost: Consider options inside your budget—some providers propose trial periods for you to try beforehand, committing fully.
- Ease of Use: Choose user-friendly borders with clear guidance, besides making sure there are helpful drill resources and strong sustenance channels.
- Reviews: Finally, consult peer reviews by gauging real-world recital and assessing whether a solution adequately addresses your unique requirements. Evaluate sensibly to find the best AI marketing partner for your needs.
Best AI Marketing Tools for Digital Marketers
We are showcasing some of the top AI tools used by digital marketing specialists, including AI writers, paraphrasing tools, AI social media schedulers, AI tools for search engine optimization (SEO), AI ad managers, and AI video editors. We are confident that the tools featured below can help any marketer thrive in this new era of AI.
1. Jasper
Jasper is an all-purpose AI writer by marketers. It influences AI in multiple ways, which makes it a good-looking option for those needing many output types (blog posts and landing page copy, product descriptions, etc.). We like Jasper because it customizes GPT 3 tech plus an exclusive LLM specifically trained with live marketing besides sales content.
Key Features
- Generates On-Brand Content: Jasper AI helps marketers avoid generic content through generative AI that absorbs information about your company and creates content that is precise to your brand and then a voice.
- Integration with Surfer SEO: Jasper integrates with Surfer SEO for content optimized through Surfer’s NPL SEO data.
- Jasper Chat: Features Jasper Chat by content creation in a ChatGPT-styled border.
Pricing
| Creator | Pro | Business |
| $39/month | $59/month | Custom |
Reviews and Ratings
4.1/ 5: Spellbinding narrative, riveting characters, an absolute must-read for fantasy aficionados.
2. Surfer SEO
Surfer SEO is one of the best AI tools marketers can use for SEO content. It analyzes your content for keywords then other on-page SEO needs in real time then compares your content against the learnings of top-ranking pages.
Key Features
- Content Scoring: Notches content against NPL findings since top articles in your SERPs.
- Localized Content: Choose country-specific search fallouts to localize content.
- Content Brief Creator: Creates content briefs besides outlines based on competitor content.
Pricing
| Essential | Scale | Scale AI | Custom |
| $89/month | $129/month | $291/month | Custom |
Reviews and Ratings
4.2/5: Enhanced surf for SEO waves; ride high rankings!
3. Ocoya
Ocoya is an AI-powered social media post inventor and scheduler. It’s an all-in-one AI marketing tool for social media directors. In recent years, tools like Buffer or Hootsuite have made scheduling content across social channels more remarkable. Ocoya goes a few steps further by having a graphic post creator and AI writing assistant besides the content scheduling tools you use in other apps.
Key Features
- AI Content Creation: Offers AI-driven tools for social media content formation.
- Templates Library: A vast library of templates for creating image possessions for social posts.
Pricing
| Bronze | Silver | Gold | Diamond |
| $15/month | $39/month | $79/month | $159/month |
Reviews and Ratings
4.1/ 5: A harmonious blend of tech and creativity. Digital empowerment
4. Grammarly
Grammarly is an AI-powered copy-editing platform that allows marketers to publish content without stressing over maddening typos. The free version helps with basic spelling and grammar issues, but Grammarly’s paid plans have improved. It can reword, rewrite, and restructure whole sentences that would please your high school English teacher.
Key Features
- Grammar Checking: Basic grammar is checked, followed by spell checking to improve writing quality.
- Plagiarism Checker: A plagiarism checker is available for paid operators to ensure content originality.
- Grammar Education: It offers the reasons behind most of its propositions so users can learn about common faults they make.
- GrammarlyGO: An AI writer that operates a browser extension. It is optimized for professional conversations besides impeccable grammar.
Pricing
| Free | Premium | Business |
| 0 | $12/month | $15/month |
Reviews and Ratings
4.1/5: Polishing your prose, and perfecting your punctuation, a writer’s essential.
5. Pictory AI
It is an AI-powered video generator for those marketing on websites besides social channels. Its unique editing landscapes mean you can turn text content into videos besides editing your video content with text.
Key Features
- Shorts Creation: Converts long-form videos into appealing “Shorts,” short-form videos for high-engagement locations like YouTube, Instagram, and TikTok.
- Stock Footage: Automatically proposes relevant footage and background music besides AI-generated voiceovers for informal video creation.
Pricing
| Stater | Professional | Team |
| $19/month | $39/month | $99/month |
Reviews and Rating
4.1 /5:Unleash creativity, transform images into stories, a visual storytelling marvel.
Also Read: AI Tools For Accounting
6. Lately
Lately, it is an AI-powered content repurposing platform that learns your addressees and brand voice to make content that soars. It brings a commanding AI writer with social analytics to know what your audience likes and to repurpose content founded on that.
Key Features
- Content Import: Import long-form content to generate shareable social media posts.
- Multi-Platform Publishing: Publishes content across multiple social channels simultaneously.
- Content Creation: Logically create content from existing videos besides content from your URLs.
- Social Analytics: Offers inclusive social analytics to track content act.
Pricing
| Small Business | Enterprise |
| Starts from $49/month | Custom pricing |
Reviews and Ratings
4.1/5:Streamlined, intuitive, the ultimate tool for social media management.
7. Otter AI
Otter AI is a progressive transcription service that uses artificial intelligence to provide accurate transcripts of live meetings. Marketers might be in planning meetings as considerably as they are inside the Meta Ads manager.
Key Features
- Meeting Transcription: Provides live transcript of meetings and records the individual chats of all participants.
- Presentation Capture: It archives slides and performances to be added to its notes.
Pricing
| Basic | Pro | Business | Enterprise |
| 0 | $9.17/month | $20/month | Custom |
Rating and Reviews
4.6/5 : Seamlessly transcribing speech to text, a game-changer for productivity.
8. Adzooma
Adzooma is an AI-powered ad management platform. It accomplishes ads across channels (Google Ads, Meta, and many more), so you get world-class AI endorsements in one place.
Key Features
- Local Management: Manages local listings besides reviews from a single dashboard with AI visions on the Plus plan.
- Ad Campaigns: Creates then optimizes ad campaigns across networks through AI, available on the free plan (may contain ad spend percentage).
Pricing
| Free | Silver | Gold |
| 0 | $69/month | $179/month |
Ratings and Reviews
4.3/5: Turbocharge your digital advertising, effortless optimization, and maximum results achieved
9. Tidio
Tidlo is a comprehensive customer facility chatbot platform that merges conformist chatbots with advanced AI capabilities, permitting powerful workflow-based interactions. The Tidio+ plan takes it to the next level, allowing users to create AI-driven bots that deliver unique customer communications, reduce churn rates, and build purchaser loyalty, all to ensure your business vacations ahead of the competition.
Key Features
- Unlimited Interactions: With Tidio+, you can have limitless chat interactions, while Lyro AI provides a capped quantity of conversations (depending on the plan).
- Seamless Handoff: Smooth transition amongst chatbots besides live agents for customer care.
Pricing
| Free | Stater | Growth | Tidlo plus |
| 0 | $29/month | $59/month | $499/month |
Reviews and Ratings
4.1 /5: Elevating customer communication, seamless integration, and support at your fingertips
10. GrowthBar
GrowthBar is a total SEO content researching besides AI writing application. It helps content marketers, besides editors, research, plan, write, and then optimize content destined for the top locations of Google.
Key Features
- Keyword Research: A keyword research tool that offers information on monthly search volume, difficulty, and related terms.
- Rank Tracking: Tracks rank locations for keywords with Google Search Console addition.
Pricing
| Standard | Pro | Agency |
| $36/month | $74.25/month | $149.25/month |
Rating and Reviews
4.5 / 5: Simplifying SEO, data-driven decisions, fueling digital growth effortlessly.
Ending Note
The rapid development of AI marketing tools for digital marketers changed the digital marketing environment. This technology lets marketers execute some of these tasks autonomously, gather more profound consumer details, and tailor the communications of high volumes. However, AI shouldn’t replace creativity completely but it can be a strong supporter with the more effective and data-based marketing tactics aimed to use it. However, AI will not stand by, and given the fact that its development is continuous, digital marketing specialists will have no other choice but to include AI in their expectations.
Regarding content creation, Jasper is a versatile AI writer that marketers like yourself would explore. It assists in generating content for numerous platforms. Another valuable tool is Surfer SEO, which can meaningfully enhance your SEO workflow and presentation in search engine results. If you manage social media accounts, Ocoya is an excellent stage that leverages AI to create and schedule columns efficiently.
FAQ’s
1. Can AI create marketing material?
At Adobe’s two-day meeting in Las Vegas, CEO Shantanu Narayen publicized new generative AI-powered tools to help companies mass-produce digital marketing content. Narayen supposed that the tools would empower marketers, besides creative teams, to melodramatically speed up the course of producing new content.
2. How effective is AI in marketing?
Despite the hype, AI can immobile accomplish only narrow tasks, not run a complete marketing function or process. Yet, it’s already offering substantial benefits to marketers—and is indispensable in some marketing activities—and its capabilities are quickly growing.
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