Filling pipelines with leads is pretty straightforward, given the number of B2B lead finder tools available on the market. But the issue isn’t with volume—it’s with quality. That’s one of the main reasons SaaS company founders aren’t scaling as fast as possible.
The Issue With Most B2B Lead Finder Tools
Either the prospecting tool is too expensive, making scaling a logistical nightmare, or the process is so clunky that sales teams bounce between platforms for basic tasks. In other cases, you’re stuck with tools that feed you outdated data or charge extra for features you don’t need.
Best B2B Lead Finder Tools for SaaS Company Founders
This list is built with SaaS founders in mind, especially those running lean teams and aiming for sustainable growth. Whether pre-Series A or bootstrapping your way to $1M ARR, these tools won’t just help you build lists, they’ll help you build pipelines that convert.
1. Instantly B2B Lead Finder
Affordability, scalability, and quality lead data are why Instantly B2B Lead Finder is at the top of this list. It’s built to support startups but also offers enough firepower for teams operating at an enterprise level. You can start lean, then scale without switching tools.
Every plan comes fully loaded with every feature. You don’t have to pay extra to unlock essentials like lead filters, list exporting, or enrichment. And because every lead is pre-verified, there’s no need to run your list through a separate validation tool before starting campaigns.
Key Features:
- Lookalikes: Got a few ideal customer profiles dialed in? Instantly generates lookalike leads based on your best-performing accounts to help you scale what’s already working.
- All-in-One Prospecting & Outreach: You don’t need to bounce between tools. Build your list, write your emails, and send them all within Instantly.
- Built-in Enrichment Tool: Personalize cold emails further with complete profile enrichment. Learn your prospects’ headcount, tech stack, funding news, and more.
- Affordable at Scale: Pricing doesn’t explode as you grow. Even their base plans come with generous lead credits and every feature to help you scale within budget.
- Waterfall Work Email Enrichment: Uses 5+ providers in sequence to get verified emails, even in hard-to-reach niches.
Pricing: Instantly B2B Lead Finder starts at $37.9 and includes 1500 to 2,000 Instantly Credits. You can use these credits to get leads, enrich data, or use Instantly’s AI Web Scraper tool.
2. Hunter.io
Next on the list is Hunter. It’s been around for over a decade and is still the go-to prospecting and outreach tool for SaaS founders—and for good reason. As one of the top lead generation tools, it makes the entire process seamless, offers a good number of leads, and offers flexible payment options for its data.
You can choose their all-in-one package, including prospecting and outreach, or double down on search and validation credits if you already have an outreach tool. They charge $50 per 1,000 searches and $11 per 1,000 validations.
Key Features:
- Domain Search: Find all publicly available email addresses associated with a specific domain, great for identifying potential contacts within target companies.
- Email Finder: Input a person’s name and company to discover their verified work email. Ideal for reaching out to specific decision-makers.
- Email Verifier: Ensure the validity of email addresses before sending to reduce bounce rates and protect your sender reputation.
- Bulk Tasks: Upload lead lists to perform bulk email searches or verifications. Saves time when working with large datasets.
- Flexible Integrations: Sync lead data with CRMs like HubSpot, Salesforce, and Pipedrive or integrate it into your custom workflows using Hunter’s API.
Pricing: Hunter starts at $49 and already includes outreach automation and 500 email search credits, 1000 verifications, and three connected email accounts.
3. Apollo.io
Apollo and Hunter serve the same purpose, and which tool is better between the two comes down to preference. But Apollo has a leg up because it also gives phone numbers. So, if your sales team already incorporates cold calling in their cadences, this might be the kicker.
If you get their Professional plan at $99/mo, you get a good combination of credits you can use to find emails, phone numbers, and the following cold calling features:
- Meeting scheduler & recording software in one
- Pre-meeting AI insights
- Instant AI transcription & next steps
- Automatic follow-up emails & CRM updates
Pricing: Apollo starts at $59, which includes 5,000 credits you can use to find emails or phone numbers, or to enrich lead lists. 1 email = 1 credit while 1 phone number = 5 credits.
4. Snov.io
Snov almost beats Instantly in terms of price-to-performance since it also includes LinkedIn automation. The only caveat is that you must pay an extra $69/mo per seat. You must also use credits for verification (1 verification = one credit). Meanwhile, Instantly gives pre-verified leads.
Key Features:
- Integrations & API: Connect with over 5,000 apps, including HubSpot, Salesforce, and Pipedrive. Offers REST API for custom workflow integrations.
- LinkedIn Automation: Automate connection requests, profile visits, and messages. Combine with email outreach for multichannel campaigns that boost response rates.
- Email Verifier: Reduce bounce rates with a 7-layer verification process that checks syntax, domain validity, and mailbox existence to protect your sender reputation.
- Sales CRM: Track leads, manage pipelines, and sync with Google Calendar. Includes features like task tracking and pipeline analytics.
- Chrome Extension: Prospect on the go by pulling contact info directly from LinkedIn or company websites. One-click saves to your lead lists or outreach sequences.
Pricing: Snov offers both outreach and prospecting in one subscription. With their Starter plan at $39/mo, you get 1,000 credits and three warm inboxes to add to the warmup pool.
Key Takeaways
The best way to scale growth for SaaS companies is through cold outreach. But success using this strategy depends heavily on the quality of leads you add to your pipeline. So, if you want to scale sustainably, here are the B2B lead finder tools we recommend:
- Instantly B2B Lead Finder: Best prospecting tool overall if you focus on cold outreach. Offers pre-verified leads, enrichment, and native outreach automation with Instantly.
- Hunter: Perfect if you want complete control of your lead data. You can get their all-on-one package or pay only for lead and validation credits.
- Apollo: A Prospecting tool that includes phone number enrichment.
- Snov: Best choice if you want to add LinkedIn automation to your sales cadence.
