Effective communication is the cornerstone of any successful nonprofit organisation. Whether it’s rallying support, updating donors, or promoting fundraising campaigns, reaching the right audience at the right time is essential. Email marketing remains one of the most powerful tools in a nonprofit’s arsenal, offering a cost-effective, direct, and measurable way to engage supporters.
With the right platform, nonprofits can automate campaigns, personalise messages, and track performance to optimise outreach efforts. Choosing the ideal email marketing platform, however, requires understanding specific nonprofit needs like donor segmentation, CRM integration, and affordability. That’s where a tailored selection of tools can make all the difference.
In this blog, we will take a look at the 10 Best Email Marketing Platforms for Nonprofits.
What Features Should a Good Email Marketing Platform for Your Nonprofit Have?
- Ease of Use: The platform should have an intuitive interface suitable for team members or volunteers with varying levels of tech expertise.
- Automation Capabilities: Look for tools that can automate welcome emails, donation thank-you messages, event reminders, and re-engagement campaigns.
- Segmentation & Personalisation: Ability to segment your audience based on interests, donation history, or engagement level and personalise emails accordingly.
- CRM & Donation Integration: Seamless integration with donor management systems and fundraising platforms helps sync data and streamline communication.
- Analytics & Reporting: Access to detailed metrics like open rates, click-through rates, and conversion tracking is essential to measure campaign performance.
- Mobile Optimisation: Ensure the platform supports mobile-responsive email templates for better engagement on smartphones and tablets.
- Templates & Design Tools: A variety of customisable templates and drag-and-drop editors make creating professional emails faster and easier.
- Compliance & Deliverability: Built-in tools for GDPR compliance and strong deliverability rates help ensure your emails reach inboxes, not spam folders.
- Support & Training: Reliable customer support, tutorials, and nonprofit-specific resources can help you make the most of the platform.
- Nonprofit Discounts: Many providers offer discounted or even free plans for eligible nonprofit organisations, which is great for budget-conscious teams.
List of 10 Best Email Marketing Platforms for Nonprofits
1. Moosend
The email marketing platform Moosend provides robust features while maintaining affordability and simplicity for nonprofit organisations. The platform provides robust automation features paired with drag-and-drop email creators and list division methods which simplifies marketing campaign operations for organisations with limited budgets.
Moosend serves as an optimal solution for nonprofit organisations that want to develop their subscriber base while maintaining affordable donor connections. The platform provides organisations with advanced reporting functionality through which they can use various responsive email templates.
Nonprofits gain flexible and economical access to Moosend through their nonprofit discounts combined with a 30-day free trial which helps them launch impactful engagement-driving campaigns for support.
Key features
- Integrated with third-party CRM tools so all donor and subscriber data stays synchronised.
- Precise segmentation to tailor your message to specific donor groups.
- Drag-and-drop editor that lets you customise email templates to reflect your nonprofit’s branding.
- Schedule emails in advance to maintain consistent communication.
- Detailed metrics that help analyse open rates, click-throughs, and donation conversions.
- Coming soon: AI-powered campaign suggestions for smarter email planning and engagement.
Pricing
- Monthly Plans
- Pro– $9/month
- Moosend+ – Custom Pricing
- Enterprise– Custom Pricing
- Annual Plans
- Pro– $7/year
- Moosend+ – Custom Pricing
- Enterprise– Custom Pricing
2. Constant Contact
Numerous nonprofits choose Constant Contact because of its easy-to-use platform combined with features made specifically for nonprofit marketing purposes. The platform enables organisations to personalise templates while providing email automation features with links to social media channels including event management tools which facilitates consistent communication with donors and volunteers.
Constant Contact addresses the needs of small organisations with its well-developed customer support service and extensive educational resources that aid organisations with minimal technical experience.
The tracking system along with list-building functionality allows nonprofits to achieve better campaign results. Mission-driven organisations of any organisational scale can access this reliable tool because it provides a 30% discount specifically for nonprofits.
Key features
- Integrated with CRM platforms and donation tools to centralise your supporter data.
- Precise segmentation for sending targeted appeals and volunteer updates.
- Drag-and-drop editor to build custom templates that match your mission’s identity.
- Schedule emails for events, newsletters, and seasonal campaigns.
- Detailed metrics for tracking engagement, click rates, and fundraising performance.
- Coming soon: Enhanced social media scheduling tools to extend your reach beyond email.
Pricing
- Lite– $12/month
- Standard– $35/month
- Premium– $80/month
3. MailerLite
The email marketing solution MailerLite delivers a contemporary interface that targets efficient operation while supporting expanding businesses needs. Nonprofits benefit from this platform since its minimalistic design meets technical non-experts while providing drag-and-drop design capabilities with automated features built into the system.
Nonprofit organisations have the ability to construct compelling campaigns and perform audience segmentation using real-time analytics for measuring performance. The platform provides donors and interactive elements such as landing page designers alongside pop-up forms which help organisations attract new donors and promote upcoming events.
MailerLite suits developing missions with small budgets through its discount programs for nonprofits and its strong base plan design. Nonprofit email marketing requires a platform like MailerLite because it provides essential functions at prices that result in successful marketing outcomes.
Key features
- Integrated with donor management and e-commerce tools to streamline campaign data.
- Precise segmentation allows targeting based on behavior, interest, or location.
- Drag-and-drop editor makes it easy to create personalised email content.
- Schedule emails for recurring newsletters or donor updates.
- Detailed metrics including heatmaps and click maps to assess performance.
- Coming soon: Donation-triggered automation for better donor nurturing workflows.
Pricing
- Hobby– Free you get 3,000 emails
- Starter– $28.00 / month
- Professional– $88.00 / month
- Enterprise– Custom Pricing
4. Mailchimp
Mailchimp is one of the most well-known email marketing platforms, offering a wide suite of tools beneficial to nonprofits. It allows users to build beautiful campaigns using drag-and-drop templates, automation workflows, and audience segmentation features.
Its integration with apps like Salesforce and Eventbrite supports coordinated outreach efforts. Organizations may measure effect and optimize messaging with the use of Mailchimp’s analytics. Mailchimp is still affordable, especially for small businesses, with a free tier and a 15% discount for certified charitable organizations.
Whether you’re sending newsletters, fundraising appeals, or event invitations, Mailchimp provides the reliability, flexibility, and support nonprofits need to strengthen their community connections.
Key features
- Integrated with top CRMs and fundraising tools for a unified donor view.
- Accurate segmentation according to demographics, behaviors, and custom tags.
- Drag-and-drop editor that adapts easily to your nonprofit’s visual identity.
- Schedule emails for events, holidays, or multi-part storytelling.
- Detailed metrics with comparative reporting to optimise engagement.
- Coming soon: More powerful predictive analytics for donor behavior forecasting.
Pricing
- Free– Limit of 500 contacts
- Essential– ₹770/mo for 500 contacts
- Standard– ₹1,150/mo for 500 contacts
- Premium– ₹23,000/mo for 10,000 contacts
5. Benchmark Email
Benchmark Email is a robust and multilingual email marketing platform catering to nonprofits with global audiences. It stands out for its simplicity and ease of use, offering drag-and-drop email builders, automation, and A/B testing features.
Its mobile-responsive templates and real-time analytics empower organisations to deliver effective and visually appealing campaigns. Benchmark’s support in multiple languages makes it ideal for international NGOs and diverse community nonprofits.
With a generous free plan and a 25% discount for nonprofit users, Benchmark Email provides the tools nonprofits need to reach donors, volunteers, and stakeholders efficiently, regardless of geography or technical expertise.
Key features
- Integrated with CRM and event platforms to bring all supporter data together.
- Precise segmentation to customize content for various donor types.
- Drag-and-drop editor that supports multilingual campaigns with custom branding.
- Schedule email sequences for campaigns, thank-you messages, or follow-ups.
- Detailed metrics including geo-tracking and link performance insights.
- Coming soon: Donor travels can be automatically guided by clever automation recipes.
Pricing
- Free– ₹0/month
- Pro– ₹816/month
- Enterprise– Custom Pricing
6. Brevo
Brevo is a versatile email marketing platform that supports multichannel communication, including email, SMS, WhatsApp, and chat-making it a powerful solution for nonprofits wanting to expand their outreach.
It offers robust features such as automation, segmentation, real-time analytics, and transactional email support. Its intuitive interface is beginner-friendly, and the platform includes tools for CRM integration and signup form creation.
With GDPR compliance and strong security features, Brevo is suitable for nonprofits handling sensitive donor data. It provides a free plan and up to 15% nonprofit discounts, making it a strong contender for mission-driven organisations seeking impact across multiple communication channels.
Key features
- Integrated with CRM, SMS, and WhatsApp for multi-channel donor engagement.
- Accurate division according to past interactions and frequency of donations
- Drag-and-drop editor to design professional, branded email content.
- Schedule emails and SMS alerts to manage timely communications.
- Detailed metrics for email, SMS, and transactional message performance.
- Coming soon: AI-powered personalisation tools for even better donor targeting.
Pricing
- Monthly Plans
- Free– ₹0/month
- Starter– ₹625/month
- Business– ₹1345/month
- Enterprise– Custom Price
- Annual Plans
- Free– ₹0/month
- Starter– ₹562/month
- Business– ₹1210/month
- Enterprise– Custom Price
7. AWeber
AWeber stands as a mature email marketing tool that meets the requirements of nonprofits seeking automated processes with dependable customer assistance. AWeber provides versatile email template options and robust autoresponders and list segmentation functionality to help simplify donor and volunteer contact efforts.
Users of AWeber have access to both a landing page constructor along with web push alerts and ecommerce integration capabilities to help groups selling products or accepting ticket bookings. Through its analytics tools AWeber enables organisations to measure campaign success for improved campaign optimisation.
AWeber provides free email marketing services for 500 subscribers while nonprofit organisations can enjoy a 25% discount that makes this platform accessible to mission-driven organisations of all dimensions.
Key features
- Integrated with donation forms, e-commerce, and payment platforms to manage donor flows.
- Precise segmentation using tags, custom fields, and behavior tracking.
- Drag-and-drop editor with prebuilt nonprofit-friendly templates.
- Schedule emails for welcome series, donor campaigns, and event follow-ups.
- Detailed metrics with list health monitoring and click-tracking.
- Coming soon: Enhanced landing page analytics for better donor lead tracking.
Pricing
- Unlimited– $899/month
- Plus– $30/month
- Lite– $15/month
8. GetResponse
GetResponse functions as a complete digital marketing system beyond basic email campaign capabilities. Nonprofit organisations gain complete benefit from GetResponse since it combines all necessary features such as automated workflows alongside landing pages and A/B testing capabilities and webinars and CRM features.
The platform provides an excellent solution to those organisations who aim to expand their outreach activities as well as donor interaction programs. Nonprofit organisations can use the platform to segment contacts and perform analytics while responding to different message formats easily.
The advanced features of GetResponse are affordable to nonprofits through its 50% off discount option. GetResponse supplies organisations with extensive multi-channel campaign capabilities and generous nonprofit price plans together with flexible and potent features.
Key features
- Integrated with CRM, webinar, and donation tools for all-in-one functionality.
- Precise segmentation using behavioral data and demographic filters.
- Drag-and-drop editor with access to a wide range of nonprofit email designs.
- Schedule emails and webinars for effective multi-touch campaigns.
- Detailed metrics with funnel tracking and donor journey mapping.
- Coming soon: AI-based content scoring to improve campaign quality automatically.
Pricing
- Monthly Plans
- Starter– ₹1622/month
- Marketer– ₹5037/month
- Creator– ₹5891/month
- Enterprise– Custom Price
- Annual Plans
- Starter– ₹1330/month
- Marketer– ₹4130/month
- Creator– ₹4830/month
- Enterprise– Custom Price
9. ActiveCampaign
ActiveCampaign serves as an efficient email marketing solution and customer experience automation tool which suits organisations that need precise donor journey tracing capabilities. The system merges email marketing systems with CRM functionality to let organisations produce automated personalised messages according to how users respond.
The combination of advanced segmentation technologies alongside predictive analytics capabilities and multi-channel delivery systems lets nonprofits boost their engagement results and conversion rates. Nonprofit organisations with medium and large sizes will find ActiveCampaign suitable when they require advanced capabilities past standard email features.
The platform presents greater complexity compared to others but provides extensive documentation along with technical assistance. The 20% discount provided to nonprofit organisations allows mission-driven organisations to access high-end tools that help establish deep data-based connections with their supporters.
Key features
- Integrated with CRM and donation platforms to maintain seamless donor records.
- Precise segmentation based on donation history and website behavior.
- Drag-and-drop editor that matches your nonprofit’s visual language.
- Schedule complex campaign automations to support outreach efforts.
- Detailed metrics with donor lifecycle tracking and campaign scoring.
- Coming soon: Automated predictive sending to optimise timing for donor emails.
Pricing
- Starter- $15/month
- Plus– $49/month
- Pro– $79/month
- Enterprise– $145/month
10. Campaign Monitor
Campaign Monitor is a visually-focused email marketing platform offering beautiful, responsive templates perfect for nonprofits prioritising branded, professional communications.
The platform offers easy-to-use automation tools, audience segmentation, and real-time performance tracking. Integrations with popular CRMs and donation platforms streamline campaign management. Campaign Monitor’s intuitive drag-and-drop builder makes it easy for nonprofits to craft compelling campaigns without design skills.
Its pricing is competitive, and verified nonprofits can receive a 15% discount. With a strong focus on visual storytelling and reliable delivery, Campaign Monitor is a great fit for organizations that want to maintain a high level of design in their outreach efforts.
Key features
- Integrated with Salesforce and fundraising apps for a centralised data hub.
- Precise segmentation to send messages tailored to donor interest levels.
- Drag-and-drop editor with premium nonprofit template collections.
- Schedule campaign launches, reminders, and thank-you notes with ease.
- Detailed metrics including real-time engagement and ROI reports.
- Coming soon: Integrated SMS messaging to complement email outreach.
Pricing
- Free– $0
- Lite– $12/month
- Essential– $29/month
- Premier– $159/month
Ending Thoughts
Choosing the right email marketing platform is crucial for nonprofits looking to build meaningful donor relationships, drive engagement, and increase fundraising impact. The tools listed above offer a blend of user-friendly design, smart automation, CRM integration, and data-driven insights-tailored to meet the unique needs of nonprofit organisations.
Whether you’re running campaigns, sending newsletters, or managing events, these platforms help streamline communication while saving time and resources. As technology evolves, features like AI-driven personalisation and predictive analytics are becoming standard, making outreach even more effective. Ultimately, the best platform is one that aligns with your goals, budget, and team capacity. Take time to explore each tool’s strengths and choose the one that empowers your mission to grow sustainably and connect authentically.
FAQs
Why do nonprofits need specialised email marketing platforms?
Nonprofits benefit from platforms tailored for donor engagement, fundraising, and community outreach, often with features like donation tracking and nonprofit discounts.
How does email marketing help increase donations?
Email marketing enables personalised communication, which builds trust, encourages donor retention, and boosts response rates for fundraising appeals.
Can email marketing platforms integrate with nonprofit CRM systems?
Yes, most top platforms integrate with popular nonprofit CRMs, helping synchronise donor data and campaign performance insights.
