Email advertising presents a splendid ROI compared to most channels if executed properly. You need software that aligns with your specific business’s goals and target demographics.
We researched the top email marketing tools, summarising their standout capabilities around list management, templates, analytics, automation, integration, delivery, support, and pricing.
This overview simplifies your selection process by highlighting the strengths of the leading solutions on the market based on your needs.
Why Email Marketing is Important?
Email marketing continues to prove itself as one of the most popular returning digital channels, handing over approximately $42 for every $1 spent.
However, executing powerful campaigns that captivate audiences while driving conversions calls for the right era tailored to your precise enterprise wishes.
The perfect platform equips you with professional templates optimized for inbox placement, superior segmentation talents, automation triggered via patron behaviors, distinctive analytics revealing the marketing campaign’s overall performance, integrations with existing structures you rely on, and amazing deliverability monitoring.
Together, those capabilities discovered in leading electronic mail answers increase engagement, loyalty, and, in the long run, income at a very robust rate as compared to different options.
The suitable software has paid for itself over the years via the revenue growth it fuels.
Top 20 Email Marketing Tools
1. Mailchimp
Mailchimp is the sector’s leading e-mail advertising platform, relied on with the aid of hundreds of thousands of companies and people worldwide.
It simplifies expert campaign advent for all customers with pre-designed templates, an intuitive drag-and-drop builder, superior automation based totally on audience behaviors and preferences, exact analytics and reporting, seamless CRM integrations, touchdown web page alternatives, and more.
Top Features:
- Email templates
- Automation
- Analytics and Reporting
Pricing:
| Free | Essential | Standard | Premium |
| $0 | $13/month | $20/month | $350/month |
2. Constant Contact
Constant Contact is an approachable e-mail advertising solution built for small enterprise proprietors without technical expertise.
It offers lovely templates, contact enterprise gear, one-click automation based totally on engagements, drag-and-drop builders, real-time reporting, an award-prevailing guide, and integrations with web hosting and CRM platforms.
Top Features:
- Templates
- Contact Control
- Segmentation
Pricing:
| Lite | Standard | Premium |
| $12/month | $35/month | $80/month |
3. ConvertKit
ConvertKit takes a complicated automation-first approach focused on constructing meaningful relationships among creators and their perfect subscribers via sequences, tagging, and hyper-targeted content material.
It caters more often than not to bloggers, coaches, authors, and others selling virtual products.
Top Features:
- Email sequences
- landing page builder
- Generous limits
Pricing:
Custom pricing
4. GetResponse
GetResponse is a sturdy all-in-one advertising and marketing platform, combining easy-to-use e-mail talents with additional gear like webinars, landing pages, advertising automation, sales funnels, direction hosting, and e-commerce.
Top Features:
- Webinars
- Funnels
- Course Builder
Pricing:
Starts from $13.2/month
5. AWeber
AWeber is a long-depended-on email advertising answer centered on deliverability and inbox placement via advanced segmentation and listing management talents, targeted analytical insights, seven hundred cellular-pleasant templates, an easy drag-and-drop builder, integrations, break-up trying-out equipment, 24/7 customer support, and more.
Top Features:
- Drag and drop builder
- Segmentation
- Integrations
Pricing:
| Free | Lite | Plus | Unlimited |
| $0 | $12.50/month | $20.00/month | $899/month |
6. Brevo (formerly SendinBlu)
SendinBlue powers consumer-pleasant e-mail mixed with extra channels like SMS, Facebook chat, retargeting advertisements, landing pages, and transactional messaging mainly centred on boosting patron engagement and income through automation.
Top Features:
- SMS marketing
- Transactional messaging
- Facebook integration
Pricing:
| Free | Starter | Business | Plus |
| $0 | $25/month | $65/month | custom |
7. Benchmark Email
Benchmark Email permits powerful, huge-scale email advertising plans via intuitive campaign introduction gear, distinctive analytical insights, superior deliverability monitoring, automation primarily based on behaviours, flexible pricing, training resources, and award-winning support.
Top Features:
- Deliverability equipment
- A/B testing
- Templates
Pricing:
| Free | Pro | Enterprise |
| $0 | $13/month | custom |
8. Omnisend
Omnisend combines advanced e-commerce personalisation skills through focused product suggestions and segments along with electronic mail advertising and marketing, especially to increase repeat sales and brand loyalty amongst existing contacts.
Top Features:
- Abandoned cart messaging
- Customer companies
- Purchase record automation
Pricing:
| Free | Standard | Pro |
| $0 | $16/month | $59/month |
9. ActiveCampaign
ActiveCampaign provides an effective all-in-one consumer experience platform spanning CRM, e-mail advertising and marketing, automation, messaging, attribution, and income gear perfectly incorporated to optimise engagement across every group and touchpoint.
Top Features:
- CRM and income
- App integrations
- Contact management
Pricing:
| Lite | Plus | Professional | Enterprise |
| $29/month | $49/month | $149/month | $259/month |
10. Drip
Drip affords complicated marketing automation and income alignment platform centered around smooth-to-use visible workflow builders requiring no technical knowledge along the way to attain leads, personalised engagement, combine systems, and power repeat sales.
Top Features:
- Visual workflows
- CRM integration
- Generous limits
Pricing:
- Starts at $39 monthly.
11. MailerLite
MailerLite simplifies professional electronic mail marketing for lean teams through a smooth-to-use drag-and-drop builder requiring no coding, automation based totally on behaviors, flexible pricing with unlimited contacts, target segmentation competencies, real-time analytics, landing pages, and first-rate customer service.
Top Features:
- Drag and drop builder
- Smart segments
- Generous free plan
Pricing:
| Free | Business | Advanced | Enterprise |
| $0 | $9/month | $18/month | custom |
12. Moosend
Moosend, shall we all create beautiful, engaging emails through hundreds of customisable templates blended with an easy-to-use visual-enhancing experience appropriate for users of all talent levels, then nurture relationships through the years with follow-up automation? Yes.
Top Features:
- Visual editor
- A/B testing
- Follow-up sequences
Pricing:
| Free | Pro | Enterprise |
| $0 | $9/month | custom |
13. Sender
Sender gives corporation-grade limitless contacts, emails, and robust automation tailor-made around each character recipient’s traits and engagement along with actual-time analytics, committed IP addresses, and modern-day predictive inbox placement tools.
Top Features:
- Unlimited emails
- Automation
- Predictive inbox
Pricing:
| Free | Standard | Professional | Enterprise |
| $0 | $19 | $35 | custom |
14. Emma
Emma positions itself as an inexpensive and easy-to-use e-mail advertising answer built for smaller groups and teams to pressure outcomes without overpowering complexity.
It makes expert marketing campaigns advent handy while nonetheless imparting superior features to segment and personalise messaging.
Top Features:
- Pre-designed Templates
- Automation
- Real-Time Alerts
Pricing:
| Lite | Essentials | Teams | Corporate |
| $99/month | $159/month | $249/month | custom |
15. Mailjet
Mailjet focuses on fantastically designed e-mail campaigns personalised for each recipient along with extra patron engagement tools like SMS messaging, internet push notifications, pop-ups, chat containers, retargeting commercials, social campaigns, bureaucracy, trip automation, and more, with a focal point on enterprise messaging at scale.
Top Features:
- SMS messaging
- Web push
- Predictive inbox
Pricing:
| Free | Essential | Premium | Custom |
| $0/month | $15/month | $25/month | upon request |
16. Elastic Email
Elastic Email caters specifically to developers and enterprises dependent on reliably delivering extremely high email volumes through unlimited contacts, messages, dedicated IPs, detailed analytical breakdowns in real-time, integrated plugins, SMTP relay servers, predictive tools maximising inbox placement, and more.
Top Features:
- API and plugins
- Predictive inbox
- Generous limits
Pricing:
| Free | Starter | Pro |
| $0 | $9/month | $60/month |
17. Campaign Monitor
Campaign Monitor provides an email-first marketing platform centred around enabling beautiful, engaging creative design through hundreds of customizable templates, collaboration workflow functionalities, automation journeys based on individual behaviours and preferences, sales and landing page tools, predictive inbox algorithms, and excellent deliverability.
Top Features:
- Design emphasis
- Visual builder
- Predictive inbox
Pricing:
| Lite | Essential | Premium |
| $11/month | $19/month | $149/month |
18. Klaviyo
Klaviyo incorporates sophisticated, AI-powered behavioral targeting, advanced segmentation, customisable metrics, dynamic content personalisation, automated recommendations, comprehensive e-commerce platform integrations, beyond email capabilities, and intuitive interfaces specifically to maximize repeat site traffic, average order value, and loyalty from existing contacts.
Top Features:
- AI-powered targeting
- Dynamic content
- E-commerce integrations
Pricing:
| Free | Email & SMS | |
| $0 | $45/month | $60/month |
19. Ontraport
Ontraport positions itself as an all-in-one revenue acceleration platform, uniquely combining intuitive email builders, landing page creators, integrated CRM, click-to-call functionality, 2700+ app integrations, visual automation with customisable triggers and logic flows, full sales support, unified cross-channel analytics.
Top Features:
- Unified platform
- Visual workflows
- Affiliate tools
Pricing:
| Basic | Plus | Pro | Enterprise |
| $24/month | $83/month | $124/month | $249/month |
20. Sedna
Sedna is an email platform built for e-commerce stores to increase repeat sales through behavioural messaging driving transactions and loyalty.
Features:
- Abandoned cart automation
- Customer win-back workflows
- Personalised product recommendations
Pricing:
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How to Choose the Right Tool for Email Marketing?
Selecting the suitable e-mail marketing tool for your unique desires and price range depends closely on your target audience, existing abilities, growth dreams, and team assets. Assess whether ease of use for novices or superior automation is extra essential.
Consider favored functions like CRM integrations, analytics, behavioural triggers, lead seize equipment, and go-channel alternatives to determine the right balance of simplicity and customization flexibility. Compare the basic capabilities provided in templates, segmentation, reporting, deliverability optimisation, and simplicity of target market growth.
Factor in free plans, variety of contacts wanted, and fees at preferred usage levels. With many tremendous answers now available spanning wishes of all commercial enterprise sizes, the right solution aligned with selling your goals exists to increase the whole purchaser lifecycle.
Conclusion:
With talents scaling for any size enterprise, effective answers are to be had at a huge variety of fee points and competencies.
Compare the options of email marketing tools and take into account your desires, target audience, and modern talents to determine the right fit. With the e-mail marketing landscape more sturdy and handy than ever before, there’s a fantastic option to suit your marketing campaign needs.
