Think about your home. The house has a living room where you rest, a kitchen where you cook but a bathroom where you get in and out of the house. It is a personal space where it is comfortable and fresh. The Indians are also constructing more beautiful and comfortable bathrooms than ever before. This has seen the sanitary ware industry develop at a very high rate. Sanitary ware refers to the objects in your bathroom such as the toilet, washbasin and tap.
The market in Indian sanitary ware is massive! It will be over 50,000 crores in 2025. This indicates the level of individuals purchasing new bathroom products. Its market is expanding at an average of 6-8 per annum. This implies that there are increasing numbers of individuals who are investing in bathroom improvement annually. Nowadays, consumers do not simply desire a simple white toilet. They desire trendy styles, various colours and water saving smart features.
This article shall be your easy access to the finest top sanitary brands in India. We will make you know what brand fits your house and your pocket.
The Future of Sanitaryware Landscape in India.
Our perception of bathrooms has altered significantly. It is not only a utility room anymore, it is a part of the design of our home. This is what is occurring in the Indian sanitary ware world presently.
An Emerging Demand for Finer Bathrooms.
The Indians are building their own houses or renovating the ancient ones in greater numbers. With the increase in the income of people, they desire to stay in more comfortable houses. A bath is a major component of that dream, a modern, clean, and stylish one. This explains the upward trend in the demand of good quality sanitary ware in cities and even in small towns.
Health and Hygiene are a Higher Priority.
Following the pandemic, everyone became more conscious of cleanliness. This has transformed the desires of people in bathroom fittings. Products that are easier to clean and hygienic are now being made by the brands. Indicatively, rimless toilets lack the inner rim where germs can hide hence they are very easy to clean.
Saving Water is a Big Deal
Everyone is aware that water is a treasure. Indian families are becoming conscious of water saving. Brands of sanitary ware have realized this and have been producing products that are environmentally friendly. A lot of toilets include the dual-flush. Taps and showers also consume less water without decreasing the pressure to save on water and money on bills.
Intelligent Technology in the Bathroom
Technology is intruding into all aspects of our life including our bathrooms. Intelligent bathrooms are coming true in India. There are now also automatic seat openers, warm water wash toilets with even air dryers. Showers have the option of controlling the temperature of the water. Though still costly these are becoming more popular among those who want their bathrooms to be smarter and more techno savvy.
Handsome Designs and Colours
Days of having plain white bathrooms are gone. Nowadays, sanitary ware is available in any shape, size and colour. Brands provide contemporary and smooth designs to new apartments and traditional designs to old houses. Washbasins are available in black, grey and even gold.
Top 20 Sanitary Ware Brands in India
The following list includes the 20 top sanitary brands in India rely on to buy bathroom products. The brands we have discussed are a combination of both Indian and international brands in the country.
1. Jaquar
Jaquar is among the top sanitary brands in India. It is also one of the most recognized and reputable brands of bathroom solutions in India. The firm began in 1960 and has expanded to be an international brand. Jaquar concentrates on delivering a whole bathroom experience, where it offers faucets, showers, sanitary ware, and wellness products. Much like leading lifestyle and Salon Franchise in India brands, it emphasizes quality, design innovation, and customer satisfaction.
It has a reputation of being of high quality, great designs and exceptional customer service network in the country. Jaquar is a brand that people can believe in due to the fact that their products are designed with durability and that they have service technicians who can be found even in the small towns.
The brand is aware of the requirements of the Indian households, particularly the water conditions and usage. They produce a variety of products that can accommodate various budgets and thus they are an option to all the middle-class families and even the luxury hotels.
- Major Products: manufacturer of faucets, showers, sanitary ware (toilets, basins), wellness products (whirlpools, spas), and water heaters.
- Price Range: Mid-range to Premium.
2. Hindware
Other players in the Indian sanitary ware market, which are giants on their own, include Hindware, a household name over decades. It is among the oldest and most reputable brands in the country that was started in 1960 under the name Hindustan Twyfords. Hindware is a company with products of Indian houses that are durable and reliable.
The brand has an enormous assortment of designs, both plain and useful as well as stylish and modern. They were among the earliest firms to bring in new technologies in the Indian market. Hindware products are characterized by high construction and a clean finish which is yearly lasting. They are very dominant in India and their products are readily accessible in all parts of India.
- Major Products: Toilets, Washbasins, Faucets, Cisterns, Showers.
- Price Range: Low-end to Mid-range.
3. Cera
Cera Sanitaryware Limited is among top sanitary brands in India. It has established a big name in the market through providing style and innovation at reasonable cost. Cera was founded in 1980 and soon gained popularity due to its numerous products and adherence to quality. The brand is characterized by innovative designs and new technologies that are offered to the masses.
One of the pioneers to advertise water-saving dual-flush toilets in India was Cera. They also provide a full range of bathroom-related products such as tiles, which make customers plan their whole bathroom using the products of the same brand. Cera is regarded as a brand with high value of money. Their products are fashionable, dependable and do not hurt the wallet.
- Key Products: Sanitary Ware, Faucets, Tiles, Showers, Wellness Products.
- Price Range: Low-end to Mid-range.
4. Parryware
Parryware is among top sanitary brands in India. It is an innovator as it is the first sanitary ware producer in India. Its brand is more than 50 years old, and the name Parryware has been the synonym of bathrooms for generations of Indians.
Parryware is a member of the international Roca Group and it has carried on the tradition of trust and quality. The brand is popular in that it produces very strong and usable products that can withstand the harsh conditions in India. They are very much aware of the market and have been constantly upgrading their styles to reflect the changing preferences. The products of Parryware are recognized to be simple, reliable, and easy to use.
- Key Products: Toilets, Basins, Faucets, Plastic Cisterns, Seat Covers.
- Price Range: Low-end to Mid-range.
5. Kohler
Kohler is an American global luxury brand that has been able to build a strong market in the Indian upscale market. Kohler is a leading choice of people who want to design a luxurious bathroom due to its bold designs, innovative technology, and outstanding quality.
The brand not only sells products that are functional, but also works of art. They are elegant, modern, and in most cases, they define the trend in the industry. Kohler is a leader in the bathroom technology, providing smart toilets that come with advanced features, the use of digital faucets, and personalised showering.
- Key Products: Toilets, Lavatories, Faucets, Shower, Bathtubs, Smart Home Bathroom Products.
- Pricing: Luxury to Premium.
6. Roca
Roca is a Spanish firm which is the global leader in bathroom products. It also purchased Parryware in India and introduced its own high quality products. Roca has a reputation of European designs, and environmental concern. It collaborates with renowned designers to fabricate nice and special bathroom products.
The styles are minimal, clean and stylish appealing to the customers who enjoy modern appearance. Roca also pays much attention to the planet protection. It assists in coming up with water and energy saving products. Roca is a well designed product and also eco friendly. The products include small bathroom items up to large statement pieces, thus making high-end design affordable.
- Key Products: Sanitary Ware, Faucets, Furniture, Bathtubs, Bathroom Accessories.
- Price Range: Mid-range to Premium.
7. AmericanStandards
Another USA based international brand that has a robust presence in India is American Standard. The brand as the name implies is geared towards high standard of quality, hygiene and performance. They have been producing reliable and practical products all over the world taking a period of more than 140 years to do so. The specialization of American Standard is especially hygiene technology.
They have come up with some special flushing mechanisms such as the Double Vortex flush which is a powerful and efficient way of cleaning the bowl. They also have glazes on their ceramic which do not allow bacteria to grow thus ensuring the toilet stays longer.
- Major Products: Toilets with Advanced Hygiene, Washbasins, Faucets, Showers.
- Price Range: Mid-range.
8. Grohe
Grohe is a well-known brand in Germany that is characterized by the exact engineering and award-winning designs, particularly in faucets and showers. Grohe is a company that represents the four values of quality, technology, design, and sustainability, and it was acquired by the LIXIL Group that owns American Standard as well.
Their products resemble the German cars of the bathroom world, the ones that are flawlessly engineered and designed to last forever. Grohe faucets are associated with the extremely smooth handling and flawless water flow. Their showers provide a spa like experience in your own house.
- Major Products: Faucets, Showers, Flushing Systems, Bathroom Accessories.
- Price Range: Premium.
9. Duravit
Another high-end German brand is Duravit that has been leading in the design of bathrooms more than 200 years. The brand is recognized to have worked with global iconic designers such as Philippe Starck to produce iconic and classic bathroom products. Duravit is everything about beautiful design, comfort and wellness.
Their products are simple, classy and they make a simple bathroom a relaxing environment. Their ceramics is of high quality, making the surfaces of the ceramics absolutely smooth and attractive and hygienic at the same time. Duravit can also provide full-furnished bathroom solutions which includes furniture as well and this enables a perfectly balanced appearance.
- Key Products: Designer Toilets and Basins, Bathroom Furniture, Bathtubs, Wellness Systems.
- Price Range: Luxury.
10. TOTO
TOTO is among the top sanitary brands in India. It is a brand of Japanese origin and a market leader in the fields of bathroom technology and innovation. TOTO was established in 1917 with a mission of providing a comfortable and clean experience in the bathroom with its high-tech products.
The brand has also gained fame through the invention of the WASHLET, a warm-water spray toilet seat, which has been used to revolutionize the levels of hygiene in the world. Much like the operational excellence seen in leading Shipping Companies in India, TOTO products can be considered an ideal illustration of Japanese design and engineering — they are extremely efficient, hygienic, and minimalist.
- Key Products: WASHLET (Smart Toilets), Toilets, Basins, Faucets, Bathtubs.
- Pricing Level: Luxury to Premium.
11. Somany
Somany, which is primarily a tile brand, has entered into the bathroom fixtures. Somany Ceramics Ltd. is a Company that has been relied on in the Indian households since 1969. Somany currently offers a complete line of bathroom products with its extensive distribution and a solid reputation.
Its sanitary ware brand is acclaimed in terms of stylish design and good finish. The brand intends to offer low-cost, trendy bathroom products that are within the preferences of the ordinary Indian consumers. Somany provides tiles and sanitary ware, thus allowing the customers to achieve a similar appearance in the bathroom.
- Major Product: Sanitary Ware, Faucets, Tiles, Shower Enclosures.
- Price Range: Low to Mid-range.
12. Kajaria
Kajaria is an Indian-based large tile company that has entered the market of bathroom fittings under the brand Kerovit. Kajaria is the biggest manufacturer of ceramic and vitrified tiles in the country. It applied its knowledge to introduce a successful sanitary ware and faucets brand, Kerovit. Kerovit is a luxury yet affordable brand that is devoted to bold and modern designs.
It targets younger customers who desire modern-day bathrooms. The tagline of Freedom of Style demonstrates its diversity of designer products. Kerovit does not only provide sanitary ware in white color, but also in other colors that are gaining popularity like black and grey.
- Major Products: Sanitary Ware, Faucets, Shower, Bathroom Accessories, Designer.
- Price Range: Mid-range.
13. RAK Ceramics
RAK Ceramics is among top sanitary brands in India. It is a UAE based global brand and one of the largest manufacturers of ceramics in the world. It is well established in India and has a great reputation of quality products and numerous designs. RAK provides very beautiful and long lasting sanitary ware.
Massive production capacity enables it to offer a variety of choices in terms of different styles and prices. It has a mix of simple functional and luxurious designer collections. RAK is famous with big projects such as hotels and apartment buildings due to quality and reliability.
- Major Products: Sanitary Ware, Tiles, Faucets, Bathroom Furniture.
- Price Range: Mid-range to Premium.
14. Essco by Jaquar
Essco is a brand of Jaquar Group. Whereas Jaquar aims at the middle and high-end market, Essco aims at budget-friendly buyers that are interested in durable and cheap bathroom products. Essco is a company more than 60 years old that was acquired by Jaquar in order to enhance its value segment.
It has a motto of bath fittings to all. Essco products are of simple, practical designs and very reliable. They can be found in smaller towns and affordable housing projects. They are low priced but with the promise of trust and service conditions of Jaquar Group, good warranty and extensive service coverage.
- Major Product: Basic Faucets, Showers, Cisterns and Sanitary Ware.
- Price Range: Budget-friendly.
15. Villeroy & Boch
Villeroy and Boch is among the top sanitary brands in India. It is an upscale brand of German origin and over 270 years old. The brand is associated with the luxury European design, style, and fashion. It manufactures some of the best ceramic products in the world. Villeroy Boch has elegant and classic collections of the bathrooms of high quality.
The designs incorporate traditional forms with contemporary elements that provide low-key luxury. Another innovation that the brand makes is special ceramics and glazes that are easy to wash (CeramicPlus). Villeroy & Boch is a great option to those who desire a truly luxurious, elegant bathroom that reflects European culture and workmanship.
- Major Products: Premium Toilets and Washbasins, Bathtubs, Bathroom Furniture, Tiles.
- Price Range: Luxury.
16. Johnson Bathrooms
H&R Johnson brand is among top sanitary brands in India. It is an established name in India, whose tiles have been famous over the decades. Based on this trust, Johnson has ventured into the bathroom solutions market, where it provides a big variety of sanitary ware and bath fittings.
Johnson Bathrooms is focused on offering end-to-end solutions of modern Indian homes in form of their bathrooms. Their products are offered at different categories and meet different needs and budgets. They are designed in a practical manner, are modern, and are constructed in a way that can be able to sustain day-to-day usage.
- Key Products: Sanitary Ware, Faucets, Wellness Products, Tiles.
- Price Range: Mid‑range.
17. AGL (Asian Granito India Ltd.)
Another major Indian manufacturer, which began with tiles, is AGL or Asian Granito which has grown to be a major market in the sanitary ware sector. It is among the top sanitary brands in India. The company has diverse and rich product lines of sanitary ware products that are concentrated in the areas of modern design and aesthetics.
Their vision is to be a one-stop store in all the home surface requirements including bathroom fittings. The brand is also rapidly increasing its product line and its presence in India, which is why it is a rapidly developing and vibrant option in the bathroom solutions market.
- Major Products: Sanitary Ware, Faucets, Tiles.
- Price: Mid-range to Low-end.
18. Simpolo
Simpolo is among top sanitary brands in India. It is a reputed brand of Indians, which has been working in the ceramics business many years. Simpolo is an Indian ceramics manufacturer based in Morbi, the ceramic center of India, which is innovative and of high quality. They began with tiles and now have developed a powerful sanitary ware division.
Simpolo provides a variety of sanitary ware which is inspired by Italian design and is of a beautiful design. They are working on devising products, which are not only functional but also give some flair of class and style to the bathroom. The brand applies modern technology in manufacturing to make its products have the perfect finish and are highly durable.
- Key Products: Designer Sanitary Ware, Tiles, Faucets.
- Price Range: Mid-range, Premium.
19. Neycer
Neycer is among the top sanitary brands in India. It is an Indian brand of the oldest and most traditious sanitary ware. Neycer, a company that manufactures quality ceramic items, has a lengthy history as the company was founded in partnership with a German company in the year 1960.
It was a common ingredient in most South Indian households over the years. The brand does not shine as bright as some of the newcomers, however, it enjoys a cult following because it is known to produce exceptionally durable and long-lasting goods. Neycer specialises in designing simple, practical and trustworthy sanitary ware which fulfils its role to the latter.
- Key Products: Basic Toilets, Washbasins, Urinals.
- Price Range: Budget‑friendly.
20. Prayag
Prayag is among top sanitary brands in India. It is a brand which has created a niche particularly in the faucets and plumbing accessories market. Although they also sell sanitary ware, they are better known due to their massive collection of plastic and chrome-plated bath fittings.
Prayag has a reputation of providing low-price and quality products that are highly appealing in the segment of the mass market. Their distribution channel is very high and their products are found in virtually every hardware store in the country. Much like a Clothing Franchise in India that focuses on affordability and accessibility, the brand is oriented on functionality and long-term usage at an extremely low cost.
- Major Products: Faucets, Showers, Cisterns, Seat Covers, Kitchen Sinks.
- Price Range: Budget-friendly.
Factors to Choose the Right Sanitary Brand
It is easy to get lost when deciding on the appropriate brand to use in the bathroom. These are just a few reasons why you should make a decision.
- Set Your Budget: Determine how much you would like to spend the first thing is to set your budget. Such brands as Essco and Prayag are decent when you have a tight budget.
- Wanted Bathroom Space: Find out the size of your bathroom. In case it is small, a wall-mounted toilet or small corner washbasin will save space. In case of a big bathroom, you can select a bigger and luxurious product.
- Check for Water-Saving Features: to conserve water and reduce your bills, make sure you buy products that consume less water. Select toilets that have a dual (3/6 litre) flush. Inquire whether the faucets are aerated; that is, they combine air with water to save on the amount of water without affecting the flow.
- Check the Material and Finish: The majority of the sanitary ware is composed of ceramic. Ensure that the skin is smooth and glossy with no spots or swellings. A fine finish is less difficult to clean and remains shiny. In case of faucets, the most durable one is chrome-plated Brass.
- Find the Style That Suits You: Consider the general appearance that you want. Would you prefer it to look contemporary and smooth, or old fashioned and traditional? Select a brand and product line that is more of your style.
- Inquire of Warranty and Service: Good brands have long warranty, even 10 years warranty. Also see whether they have an excellent network of service in your city. This is significant in case of repairs or spare parts in the future.
Conclusion
The top sanitary brands in Indian market have options to all. There is a brand that fits any budget, big or small, and any high-end bathroom. Indian brands such as Jaquar, Hindware and Cera have become very good and cost effective knowing the Indian home requirements. The global brands such as Kohler, Roca and TOTO offer us international designs and the newest technology at our doorstep.
When deciding on the fittings that you want in your bathroom, always remember to consider your needs, your budget and your style. A bathroom is a long term investment. When you select a reliable brand, you will be able to make your personal space beautiful, useful and comfortable over a long period of time.
FAQs
What is the major distinction between ceramic and porcelain?
Both are constructed using clay though porcelain is fired at a higher temperature which makes it denser, hard and less porous. Simply, porcelain has a greater sanitary ware durability.
What can I do to conserve water in the bath room?
You can also save water by opting to have a dual flush toilet which consumes less water on liquid waste. Faucets and showers should also be installed with a low-flow option and broken taps should be repaired immediately.
Which one is the best brand when I have a very small budget?
On a tight budget, Essco (by Jaquar), Parryware, and Prayag are the brands that are cheap and do not fail.
What is a “rimless” toilet?
In rimless toilet, there is no rim on the inner side of the rim. The design is hygienic as it does not harbor any secret germs and dirt and is therefore easy to clean.
