In the current competitive real estate environment, managing leads, establishing client relationships, and streamlining daily habits are important to closing deals and creating a successful business. That is where Customer Relationship Management (CRM) software plays a role. Having been developed for real estate agents, brokers, and small teams in particular, such CRM solutions allow professionals to get organized, automate reminders, and update clients frequently.
This top 15 list of the best CRM software for real estate agents is created by taking a large number of key factors such as ease of use, lead management features, automated options, cost, and MLS, as well as marketing system integration into account. As a solo agent or a big brokerage, the right CRM can be the tipping point in terms of increasing productivity and improving client satisfaction.
Criteria for Selecting the Best CRM Software for Real Estate Agents
In choosing the best CRM software for real estate agents, some of the criteria are applied to make sure that all the solutions are feasible in the real world, increase productivity, and cater to the special needs of the real estate industry. Lead management and the capacity of the CRM to capture, organize, and prioritize leads from different sources, such as websites, social media, and word-of-mouth referrals, are of top priority. Process automation, like follow-up reminders, drip campaigns through email, and workflow triggers, also has a vital role to play in saving time and ensuring consistency of communication.
MLS integration support is also required in case management of property information and how easily one can work on listings. Mobility is also a necessity so that agents remain active and productive even when they are mobile. Customization is considered for how far they could customize workflows, data fields, and reports to suit particular business requirements. Subsequent testing validates the tools to be suitable for solo agents, small brokerages, and expanding brokerages.
Tracking capabilities after client contact through calls, emails, and texts are considered necessary in relationship management and self-accountability. Finally, ease of access to training resources and excellent customer support are essential in empowering users to onboard and leverage the potential of the CRM feature. These blended needs are applied in identifying CRM software for real estate agents that genuinely empower them to offer one-to-one service, automate processes, and close more deals better.
List of 15 CRM Software for Real Estate Agents
1. Follow Up Boss
Follow Up Boss is one of the robust CRM software for real estate agents. It automatically directs leads, follow-ups, and performance tracking to stay on top of it and in sync with agents. The software includes integration with communication platforms and lead sources with auto-dialing, task reminders, and email templates. The mobile app helps agents stay connected anywhere. With real-time reporting and alerts, Follow Up Boss enhances lead conversion and team efficiency, resulting in an industry-leading ranking among top-performing real estate agents.
Features:
- Lead routing
- automated follow-up
- call tracking
- third-party lead integration
Pros:
- User-friendly interface
- fast lead response automation
Cons:
- Limited reporting customization
- higher starting price
Pricing:
Starts at $58/user/month
Best For:
Real estate teams needing quick lead engagement
2. LionDesk
LionDesk is an affordable CRM specifically designed for real estate agents and brokers, featuring capabilities to carry out email and text campaigns, video messaging, and contact management. Its user-friendly nature makes communication with leads and clients a seamless process and following up as well as scheduling activities easy via the process automation feature. LionDesk supports transaction management and can integrate with common platforms like Realtor.com and Zillow. Power dialer functionality within its product and drip campaigns allows the agents to generate leads effectively. This CRM is ideal for experts for whom an included product without the opportunity of overpayment is ideal.
Features:
- Text/video messaging
- drip campaigns
- contact management
- transaction tracking
Pros:
- Budget-friendly
- supports video communication
Cons:
- Outdated interface
- limited mobile experience
Pricing:
From $39/month
Best For:
Independent agents and small teams
3. Wise Agent
Wise Agent is among the CRM software for real estate agents that integrates contact management, marketing automation, and transaction tracking all in one. Real estate agents can quickly make scheduling tasks, build drip campaigns, and interact with leads. It supports team collaboration features, calendar integration, lead capture forms, and a whole lot more, and that’s why solo agents and expanding teams love it. Wise Agent includes social networks, email clients, and other CRMs integrated into it, so agents stay productive and responsive. Its affordability in price and property-centric features make it a pro’s pick.
Features:
- Marketing automation
- calendar
- lead import tools
- transaction management
Pros:
- Comprehensive support
- good value for features
Cons:
- Dated UI
- learning curve for beginners
Pricing:
$499/year
Best For:
Agents who want time and task tools built in
4. Top Producer
Top Producer is a sophisticated CRM targeted at real estate agents. It encompasses lead follow-up, management, MLS data, and transaction processes. Capable of processing contacts by priority, email templates, and follow-up calendars, which can be customized, it puts the agents in control of the pipeline. Top Producer provides support for integrating with MLS systems and high-end lead sources through simple data imports. Created for lone agents and teams as well, its user interface can track activity each day, client contact, and marketing contact. It’s a veteran CRM with industry cred over decades.
Features:
- MLS integration
- lead nurturing
- market snapshots
- smart follow-ups
Pros:
- Real estate-specific workflows
- strong MLS sync
Cons:
- Can feel legacy
- interface isn’t modern
Pricing:
Starts at $179/user/month
Best For:
Agents seeking an established, MLS-connected CRM
5. kvCORE
kvCORE is a robust all-in-one real estate platform with AI-driven CRM, lead capture, marketing automation, and IDX-powered websites. kvCORE helps agents and teams capture, nurture, and convert leads with intelligent campaigns and behavioral automation. kvCORE’s mobile app gives agents the freedom to work anywhere, and customizable landing pages and lead scoring capabilities boost the productivity level. Seamless analytics and flexible features allow kvCORE to meet the needs of large brokerages and expand teams equally. It’s a top-to-bottom system for agents looking to revamp and streamline their businesses.
Features:
- Smart CRM
- AI-driven follow-ups
- IDX website
- lead gen tools
Pros:
- All-in-one solution
- AI automation
Cons:
- Expensive for solo agents
- complex for beginners
Pricing:
Custom pricing (typically via brokerage)
Best For:
Large brokerages and growing teams
6. Real Geeks
Real Geeks incorporates a CRM with IDX websites and marketing websites that may be customized and used by real estate professionals to create and convert leads. Real Geeks snags leads with home search features and landing pages and cultivates them with drip campaigns and automated emails. Lead segmentation, tracking of behavior, and performance reports are offered in the system. Built-in dialing and texting facilitate communication, and third-party app integration enhances functionality. Real Geeks is best suited for agents who need to have an integrated solution with both online visibility and lead management.
Features:
- IDX websites
- lead capture
- automated follow-up
- CRM dashboard
Pros:
- Excellent lead generation
- easy to manage
Cons:
- Limited customization
- dated visuals
Pricing:
Starts at $299/month (includes website + CRM)
Best For:
Agents needing built-in websites and lead tools
7. BoomTown
BoomTown is one of the CRM software for real estate agents that offers an integrated suite of tools for lead capture, IDX sites, and advanced contact management. It includes predictive insights, automated campaigns, and team performance tracking. Agents can flag leads by behavioral information and stay connected via email, text, and phone. It offers mobile app productivity on the move and is integrated with top lead sources. BoomTown is built for scalable agencies and businesses that need a high-performance, data-driven solution to fill their pipeline and close deals.
Features:
- Lead gen
- predictive CRM
- marketing automation
- IDX websites
Pros:
- Powerful automation
- insightful analytics
Cons:
- Expensive
- steep learning curve
Pricing:
Custom quote
Best For:
High-volume teams wanting an enterprise-level CRM
8. Zurple
Zurple is an excellent CRM that bridges the gap between real estate leads and behavior-based automation. It keeps track of your website’s visitor activity and makes triggered emails through search history as well as patterns of activities. Zurple’s intelligent workflows will start the conversation during the active hours of the lead automatically and enhance engagement levels. Lead insights, tracking conversations, as well as everyday task management are included in its features. With IDX and branded sites, Zurple enables agents to drive leads organically. It’s the ideal CRM for agents who want to make follow-up more personalized and attract more leads in the best possible manner.
Features:
- Behavioral automation
- email campaigns
- lead insights
- IDX search
Pros:
- Intelligent lead nurturing
- set-it-and-forget-it workflows
Cons:
- Minimal customization
- high setup cost
Pricing:
Custom pricing
Best For:
Agents who want AI-based lead engagement
9. Market Leader
Market Leader is the fully integrated CRM software for real estate agents. It comes with automated lead nurturing, customized websites with IDX integration, and built-in marketing tools. The CRM automatically follows up on leads in the sales pipeline and supports drip campaigns, reminder tasks, and calendar syncs. The agents are able to create targeted marketing materials, including emails and print campaigns. With lead generation add-ons, Market Leader also fills your pipeline with exclusive, targeted leads. It’s a scalable solution perfect for agents seeking automation, branding, and expansion opportunities.
Features:
- Lead generation
- marketing automation
- CRM dashboard
- branded IDX sites
Pros:
- Integrated tools
- consistent lead flow
Cons:
- Leads may not be exclusive
- dated interface
Pricing:
Starts at $139/month
Best For:
Agents who want bundled lead generation + CRM
10. Chime
Chime is a cutting-edge CRM software for real estate agents featuring AI lead scoring, marketing automation, IDX websites, and detailed analytics. It has a simple sunny assistant for auto-filtering leads, follow-up meetings, and auto-texting. Chime offers effortless collaboration, mobile enablement, and integration with best-practiced solutions such as Google Workspace and Facebook Ads. It can automate multi-channel outreach through email, SMS, and social media. With decent workflows and decent reporting, Chime is the perfect choice for brokerages who want growth and top producers who want to take lead conversion and team performance to the next level.
Features:
- AI lead scoring
- automation workflows
- IDX websites
- performance analytics
Pros:
- Beautiful design
- powerful automation
Cons:
- Takes time to master
- premium pricing
Pricing:
Request for pricing
Best For:
Tech-savvy teams scaling their lead pipelines
11. IXACT Contact
IXACT Contact is amongst the user-friendly and straightforward CRM software for real estate agents. It provides contact management, email marketing, reminders, and a personalized website. Agents are empowered with the system to schedule, transact, and send branded messages. Its “Keep in Touch” feature regularly keeps past clients and prospects in touch. With social media integration, drip campaigns, and an app, IXACT keeps agents on track and productive. It is particularly suited for new and middle agents, which need convenience as well as economy.
Features:
- Email marketing
- built-in website
- CRM dashboard
- calendar integration
Pros:
- Clean interface
- great for follow-up reminders
Cons:
- Less advanced features
- basic automation
Pricing:
$46.75/month
Best For:
New agents looking for an easy starter CRM
12. Realvolve
Realvolve is an agent-focused CRM experience for real estate agents who want one-on-one relationships with clients. Realvolve combines task automation with robust contact management and communications. Realvolve enables agents to create custom workflows, monitor transactions, and automatically send first follow-ups. Realvolve focuses on relationship building with timeline tools and personalized messaging. Realvolve provides performance reporting and third-party integration. Perfect for agents who love personal touch and high-level client interaction, Realvolve allows the finetuning of day-to-day activities with a personal touch.
Features:
- Workflow automation
- task management
- timeline tracking
- contact history
Pros:
- Deep customization
- great for process-driven agents
Cons:
- Takes time to set up
- not very intuitive
Pricing:
Starts at $99/month
Best For:
Agents focused on personalized client journeys
13. Propertybase
Propertybase is a CRM software for real estate agents on Salesforce. It integrates marketing automation, MLS, transaction management, and lead management in one powerful platform. The platform includes customizable workflows, team collaboration, and high-reporting capabilities. With its IDX website builder, Propertybase qualifies and captures leads by deploying branded digital experiences. It boasts deep customization with enterprise-class features and is highly scalable. An ideal fit for big franchises and corporations, Propertybase provides robust CRM features to organizations that need to execute, grow, and make decisions based on data.
Features:
- Salesforce-powered CRM
- MLS sync
- marketing suite
- reporting tools
Pros:
- Enterprise-grade tools
- scalable for brokerage.
Cons:
- Expensive
- complex setup
Pricing:
Custom pricing
Best For:
Large agencies and enterprise brokerages
14. HubSpot
HubSpot is a jack-of-all-trades CRM software for real estate agents that, when customized, is a one-size-fits-all answer for real estate agents. It has strong features such as contact management, email monitoring, sales pipelines, marketing automation, and insights. Agents can personalize the CRM using custom fields, workflows, and integrations to track property leads, client conversations, and deal tracking. HubSpot’s free version makes it attractive to solo agents or small offices, and add-ons bring deep automation. It is best suited for tech-savvy individuals who want a one-stop shop with flexibility.
Features:
- Custom pipelines
- email automation
- contact segmentation
- reporting dashboard
Pros:
- Free starter plan
- very customizable
Cons:
- Requires setup for real estate use
- some key features are paid
Pricing:
Free to start, paid plans from $15/month
Best For:
Tech-savvy agents looking for a flexible CRM
15. RealtyJuggler
RealtyJuggler is a cloud-based real estate CRM software for real estate agents to automate leads, follow-ups, and deals. RealtyJuggler provides reminder tasks, drip email campaigns, contact management, and deal tracking. RealtyJuggler also supports rental and listing management and thus becomes a great application for residential and commercial agents. The platform has popularity based on ease, affordability, and suitability with commonly used utilities like Google Calendar and Outlook. It is ideal for single agents and small organizations as it simplifies day-to-day operations without inundating users with complexity.
Features:
- Contact management
- drip campaigns
- transaction tracking
- task scheduling
Pros:
- Affordable and easy to use
- includes real estate-specific tools
Cons:
- Outdated interface
- lacks advanced automation
Pricing:
$179/year (approx. $15/month), with a 90-day free trial
Best For:
Solo agents and part-time Realtors looking for a low-cost, easy CRM
Comparison Between CRM Tools for Real Estate Agents
Here’s the table of 15 CRM tools for real estate agents:
| CRM Tool | Key Features | Pros | Cons | Pricing | Best For | Website |
| Follow Up Boss | Lead routing, automated follow-up, call tracking, third-party lead integration | Easy to use, fast automation | Limited reports, higher starting cost | From $58/user/month | Teams needing fast lead response | followupboss.com |
| LionDesk | Text/video messaging, drip campaigns, contact mgmt, transaction tracking | Budget-friendly, video texting | Dated UI, limited mobile app | From $39/month | Solo agents and small teams | liondesk.com |
| Wise Agent | Marketing automation, calendar, lead import, transaction mgmt | Great support, solid value | Outdated design, learning curve | $499/year | Agents wanting built-in time/task tools | wiseagent.com |
| Top Producer | MLS integration, lead nurturing, market snapshots, smart follow-ups | Real estate-specific, strong MLS sync | Feels legacy, less modern interface | From $179/user/month | MLS-connected workflows | topproducer.com |
| kvCORE | AI follow-ups, smart CRM, IDX website, lead gen | All-in-one platform, AI-powered | Complex setup, expensive for solos | Custom pricing | Brokerages and growing teams | kvcore.com |
| Real Geeks | IDX websites, lead capture, CRM dashboard, automation | Great lead gen, easy management | Limited design customization | From $299/month | Agents wanting web + CRM bundle | realgeeks.com |
| BoomTown | Predictive CRM, lead gen, marketing automation, IDX sites | Strong analytics, scalable | High cost, steep learning curve | Custom | Large, high-volume teams | boomtownroi.com |
| Zurple | Behavioral automation, IDX search, email campaigns, lead insights | Smart nurturing, low-maintenance | Less customizable, costly setup | Custom pricing | AI-based lead engagement | zurple.com |
| Market Leader | CRM dashboard, lead gen, marketing automation, branded IDX | Integrated tools, consistent leads | Non-exclusive leads, dated visuals | From $139/month | Agents wanting leads + CRM combo | marketleader.com |
| Chime | AI lead scoring, workflows, IDX websites, analytics | Beautiful UI, powerful automation | Takes time to learn, higher price point | Request for pricing | Tech-savvy teams scaling pipelines | chime.me |
| IXACT Contact | Email marketing, website builder, CRM tools, calendar integration | Easy to use, helpful follow-ups | Fewer features, basic automation | From $46.75/month | New agents needing simplicity | ixactcontact.com |
| Realvolve | Workflow automation, contact history, timelines, task mgmt | Deep customization, great workflows | Complex setup, not intuitive | From $99/month | Process-focused professionals | realvolve.com |
| Propertybase | Salesforce-based CRM, MLS sync, marketing, reporting | Enterprise-level tools, scalable | Expensive, complex to implement | Custom pricing | Large brokerages and franchises | propertybase.com |
| HubSpot | Email automation, contact segmentation, pipelines, analytics | Free to start, highly customizable | Not real estate-specific, setup needed | Free–Paid plans from $15/mo | Agents wanting flexibility + marketing tools | hubspot.com |
| RealtyJuggler | Contact mgmt, drip campaigns, transactions, task scheduling | Affordable, real estate-specific | Outdated UI, limited automation | $179/year | Solo or part-time agents on a budget | realtyjuggler.com |
Conclusion
Selecting the appropriate CRM software for real estate agents can make a great difference in enabling them to efficiently manage leads, interact with clients, and grow their business. Agents searching for an easy-to-use full-service platform ought to opt for Follow Up Boss and Wise Agent as they are easy to navigate and possess potent automation. Brokerages or companies that require enterprise-level scalability and AI features and needs may find kvCORE, Chime, or BoomTown best suited to their lead management and marketing needs.
Small independent agents or new to CRM solutions can utilize lower-end and less complex options such as LionDesk or RealtyJuggler that provide the respective feature at lower complexity. For truly authentic MLS integration and long-term longevity, Top Producer and Market Leader are excellent choices. Or, for clever users or brokerages requiring increased flexibility and more sophisticated workflow automation, Realvolve or Propertybase may work better, as they offer a Salesforce-supported platform. In the end, the best CRM software for real estate agents will be constructed around the agent’s workflow, quantity of agents, budget, and ultimate goals, but investing money in a good platform can lead to better client relationships, greater efficiency, and more closings.
FAQs
1. What is a CRM software for real estate agents?
A CRM (Customer Relationship Management) software in real estate is software that helps agents and brokers manage client interactions, track leads, follow up, automate marketing, and keep transactions organized—all in one place.
2. Why do real estate agents need a CRM?
CRMs bring real estate agents into order, offer immediate communication with customers and leads, automate routine tasks, and find themselves closing more deals with greater efficiency and customer relations.
3. Are real estate-specific CRMs available?
Yes, the majority of CRMs are indeed real estate-specific, such as Follow Up Boss, Wise Agent, LionDesk, and kvCORE. Those platforms include industry-specific features such as MLS syncing and transaction management.
4. Will a CRM integrate with MLS and real estate websites?
Most real estate CRMs will interface with MLS platforms and provide website integration to capture and synchronize leads, display listings, and auto-manage properties.
5. Can I just use a generic CRM for real estate?
You may deploy a generic CRM like HubSpot or Freshsales but may need to tweak it to real estate workflows. Some generic CRMs offer free templates or integration.
6. How much does a real estate CRM cost?
Pricing is extremely diverse. Some CRMs like RealtyJuggler start at $13/month, while feature-rich sites like kvCORE or BoomTown cost several hundred dollars per month based on features and team size.
7. Is a CRM worth it to solo agents, or just teams?
A CRM is useful to teams and individual agents. Individual agents find it helpful for automating leads and tasks, while teams benefit from group pipelines and co-operation features.
