Lenskart is a leading eyewear retailer in India, offering a seamless shopping experience both online and through its extensive network of physical stores. Known for its innovative approach and diverse product range, Lenskart has earned a reputation as a trusted brand that provides high-quality eyewear at affordable prices. For aspiring entrepreneurs, opening a Lenskart store presents a prime opportunity to enter the booming eyewear market.

In this guide, we’ll explore the benefits of owning a Lenskart store, the current market trends in India’s eyewear industry, and why investing in a Lenskart powered franchise is a smart, long-term business decision poised for success.investing in a Lenskart franchise cost will always prove to be an astute business decision.

About Lenskart Franchise

Aspect	Details
Founder	Peyush Bansal
Year Founded	2010
Vision	Providing affordable and high-quality eyewear across India
Products Offered	Prescription glasses, sunglasses, contact lenses, and more
Operational Model	Omnichannel (physical stores + e-commerce platform)
Number of Stores	Over 1,000 physical stores across India
Franchise Benefits	Established brand name, wide variety of products, support from parent company, goodwill
Franchise Offering	Marketing strategies, operational support, supply chain management, and access to Lenskart’s customer base
Target Audience	Customers seeking high-quality yet affordable eyewear
Growth Potential	Expanding footprint in Tier 2 and Tier 3 cities
Additional Support	Training, technology, and logistics support

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Why Choose a Lenskart Franchise?

Strong Brand Reputation:

 An Indian household name has emerged solely based upon quality products offered, aggressive pricing, and a customer-centric approach.

Support: 

The support the company extends to its franchisees is of good strength in terms of training, marketing, supply chain management, and integration with technology.

Omnichannel Presence:

The lenskart model would be unique in the sense that it would encompass channels that are online in nature as well as those that are offline. This would give the franchisees a lead over competitors in the market. 

Innovation and Technology

 Lenskart was always the revolutionizer where, for its own operations, application of innovative technology had been its mainstay. From AI-driven recommendations to 3D try-ons, Lenskart’s technological prowess always ensured customers received the best experience.

Expanding Market

The market is widening in India. There exists an increased number of people who require eyewear because of altered lifestyles. With such potential of fulfilling the most stylish and those interested in correction of vision too, the company would stand sure-footed on the growing market.

Is it a good business opportunity?

Absolutely, this would be one of the promisingest business ventures. Here’s why: 

Best Brand Reputation: 

The brand has emerged as one of the most recognized eyewear brands in India. An established reputation with a loyal customer base definitely makes it easier for new franchisees to attract footfall without spending too much on brand-building.

Rising Market

The market of eyewear in India is quite a booming one, increasingly fueled by the level of consumer screen time, gaining consciousness of fashion, and awareness about eye health. The catalog of Lenskart presents prescription glasses, sunglasses, and contact lenses, thereby filling the gap between the two-the fashion as well as the functional need.

Omnichannel Model

Lenskart is lucky to have been blessed with having both online and offline channels giving a leverage to the customer to browse online and get to any physical store, trying out their purchased products for a smooth experience. Omnichannel presence increases online traffic as well as the time spent inside a store.

Technology Integration

Countering all this, the use of multiple technologies such as channels of 3D try-on and AI-powered recommendations gives the experience to the customer that would never be available in places operated by any of the competitors.

Support and Training

Support offered by Lenskart through franchising support in training, marketing promotion, and supply chain management reduces the complexity of operations conducting business.

Essentials for a Lenskart Franchise

Before you actually plan to open a this franchise, here are some prerequisites that you must meet to ensure your business is fruitful:

Location for the store

The most essential criterion of getting a store is location. Lenskart observes that stores preferably should be found in shopping malls or very busy commercial streets. The minimal area of the store is about 300-500 square feet.

Capital

Franchisees need to have a sufficient amount of capital to invest in the opening of the store and buying of inventory, excluding the operational lenskart franchise costs. A cost breakdown is outlined below in this article.

Business Experience

Franchisees do not have any required existing background in retail or optical, although it would be worthwhile to have some experience managing a business.

Brand Ambassadors

Lenskart considers the franchisees who are committed to maintaining the brand and providing excellent service towards the customers.

Human Resource

Trained people shall be recruited or the people recruited shall be trained by Lenskart so that they can offer even better services to the customers and keep their eyes checked.

Documents Required

To gain the franchisee from Lenskart, one needs the following documents.

• Identity Proof-This includes a government issued identity card like Aadhar, PAN card or passport.
  
• Address Proof: Ideally any proof of residence-cum-address such as utility bills, bank statements, or voter ID cards.
  
• Business documents: If you already have an existing business, then supporting documents like a certificate of registration of the company or GST registration would be required.
  
• Financial proof: Copies of bank statements and all other financial records to prove that the person concerned has an ability to raise the amount for the investment.
  
• Property Documents: This is providing proof of ownership or valid lease in case the property is leased, if the business is to be set up in owned property.

Steps to Start a Lenskart Franchise in India

• Research: Begin by researching the Lenskart franchise business model by really understanding the markets where you have chosen to open it. It will give you a result in terms of potential revenues and problems.
  
• Contact Lenskart: Once you settle all the things, log on to the official site of Lenskart and find the “Franchise” section. You will need to ask them for an inquiry. Or if you get in contact with their team, then they can directly contact you regarding a franchise.
  
• Application Process: The franchise team of lenskart will be sending an application form to you. The application form would have all the documents required by your side, which may include financial proof, property details, and ID proofs.
  
• Location Approval: The location you have chosen to open the store will be reviewed from every aspect by Lenskart to ensure it meets the requirements they have set for themselves. This is on account of area measurement, potential footfall, and accessibility.
  
• Agreement Signature: Once the location receives approval, Lenskart will provide you with a franchise agreement with terms and conditions. You will both sign it, and then you will be a franchisee of Lenskart.

Lenskart Franchise Cost Breakdown

It’s highly capital-intensive to start this business. Quickly, here is a view of the costs:

Category	Cost (INR Lakhs)	Details
Franchise Fee	20 – 30	For brand name usage, business model, and operational support.
Fit-out & Furniture	20 – 25	Includes technology, eye-testing machines, and store setup.
Initial Stock	10 – 12	Glasses, sunglasses, lenses, and accessories for the first store.
Royalty Charges	6% of total sales	Monthly royalty to be paid to Lenskart.
Operating Costs	Varies based on location	Rent, wages, utilities, and local marketing efforts.

• Franchise Fee: The estimated franchise fee for opening a Lenskart store typically falls between INR 20 to 30 lakhs. This fee grants you the rights to use the Lenskart brand name, along with access to their proven business model and ongoing operational support.
  
• Fit-out and Furniture: Setting up the store’s interior, including necessary technology and specialized equipment like eye-testing machines, will require an investment of approximately INR 20 to 25 lakhs.
  
• Stock: The initial stock of Lenskart products—including glasses, sunglasses, contact lenses, and accessories—is expected to cost around INR 10 to 12 lakhs.
  
• Royalty Charges: Franchisees are required to pay a monthly royalty fee of around 6% of their total sales to Lenskart.
  
• Operating Costs: Recurring costs such as rent, staff salaries, utility bills, and local marketing efforts will vary based on the location and size of your store. These should be carefully factored into your business plan for accurate financial projections.

Support and Training Provided by Lenskart

Some of the support and training to be offered here are as follows:

• Location Support : The lenskart offers full market research and analysis in providing a location suitable for the outlet. This helps in identifying the high-traffic locations so that it would be good in visibility and walk-ins, which is very important for retail success.
  
• In-store design and layout: Maintaining a consistent look, Lenskart takes care of this while keeping in mind the aesthetic framework of the brand so that it is contemporary and customer-friendly. This ranges from product displays to lighting and seating arrangements for customers.
  
• Training of the Staff: Lenskart offers complete full-fledged training for the store staff. This ranges from teaching a gamut of topics dealing with customer service techniques, sales techniques, and the products.
  
• Marketing Support- Lenskart has a strong marketing team which it utilizes to target localized national campaigns with its franchisees. They offer both digital and offline marketing in order to help each store with the level of visibility it requires.
  
• Technology Support: Technology support has been a huge investment in Lenskart, and the franchisees leverage on that. The company has covered up integrated POS, inventory management tools, and CRM software, which have helped run the business effectively.

How to Apply for Lenskart Franchise

One can easily apply for it. The following is the detailed step-to-step process to get you started:

• Preliminary Inquiry: Just go to the website of Lenskart and click on the franchise section for the information of filling up a form containing basic information such as your name, contact information, and city of interest.

• Application for franchise: With the submission of the preliminary inquiry application, a more detailed application form is submitted by one in order to get his franchise application accepted. 
  
• Selection Process: You will undergo a selection process at Lenskart. Then, if your profile matches, then a representative calls you to discuss things ahead. It may even be an interview or a personal meeting where they may assess how business savvy you are and whether you are prepared for taking up the franchise.
  
• Franchise Agreement: Lastly, when the discussions and agreements are satisfied you sign a franchise agreement from both sides. The franchise agreement will outline all the terms as fees, responsibilities, and the extent of support from the side of Lenskart.
  
• Store Setup: After signing the agreement, the preliminary process of setting up a store is initiated. The company helps you find the right place, and recruits staff to design interiors.
  
•  Store Launch: After having set-up, Lenskart will again help in getting a launch event arranged for getting buzz in the local market. From here on you are ready to showcase your products and services for the customers to see.

Is It Worth the Investment?

The franchise cost of setting up a Lenskart store ranges between INR 30 to 35 lakhs or approximately the franchise fee, interior setup, stock, and working capital. Lenskart also expects royalty paybacks around 6% of the monthly sales by the franchisee.

At this investment cost, it can be said whether the biggest question is whether it is worth it or not. Many franchisees have reported breaking even within 2-3 years, with some seeing a return on investment of X% annually, depending on location and management. However, considering that a huge brand name has already been established by Lenskart and that their entire large support structure accompanies the franchisees to have easier operations. Also, various reports of good returns are achieved within 2-3 years.

Pros & Cons this Business Model

Just like any other franchise, Lenskart has its pros and cons. Here’s a rundown:

Pros:

• Brand Presence: India is associated with the Lenskart brand, and since day one, the customer trusts the brand, which will bring loyalty.
• The company provides a marketing and technological infrastructure supporting the franchisee
• Good revenues: and profitability are reported by most franchisees since the demand for eyewear is on the rise.
• Training and Support: The general facilitation in opening and running the store reduces the risk for new entrepreneurs.

Cons:

• High Start-up Investment: The investment amount can be very overwhelming for many, especially for the new entrepreneurs.
• Royalty Fee: The 6% royalty fee on sales can be a big chunk out of the pockets of profit at an early date.
• The eyewear business is no game that Lenskart can play in isolation. Franchisees have to slog it out in providing good customer services as well as smart marketing so that local players do not outdo them.

Market Trends of the Eyewear Business in India

Here are some of the major trends driving the eyewear market in India:

Increased Demand for Eyeglasses Corrective 

As screen times continue to rise as well as the pervasiveness of digital devices, people have slowly increased their chances of getting eye strain and vision problems resulting in more demand for corrective eyewear in the forms of prescription glasses and contact lenses.

Rise in Fashion Awareness

 These days, eyewear is no longer just used as some corrective device for defective vision. Instead, it has become a form of fashion gear, and demand for stylish frames and sunglasses comes from the customers themselves, even young ones who keep acting like a demand stimulant for fashionable eyewear.

Improving Middle Class

The Indian middle class with growing disposable income is progressively demanding premium eyewear products. With the increasing desire for better quality eyewear, people are becoming more brand-conscious and that would help the established market players such as Lenskart.

E-commerce with Omnichannel Retailing

With the availability of various eyewear products through e-commerce, eye care shoppers can be targeted using an omnichannel retailing approach combining both online and offline retailing approaches by Lenskart.

Awareness about Eye Health

Increased campaigns for eye health made people more aware of the importance attached to eye health, and the need for regular checkups and quality eyewear increased many folds. All these factors are likely to lead to persistent demand for eyewear products in the years ahead.

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Conclusion

In the eyewear retail business, this franchise certainly is a great new venture for any entrepreneur looking forward to getting started. With the franchise, Lenskart offers a very well-established brand, constant support, and quality training to make a franchisee flower. And, though the lenskart franchise cost is a very high investment amount and continuous royalty payouts make one think multiple times before deciding to take on the franchise.

But if you are very sure that a retail business will do well and you can get a decent location, then the this model of franchise may be for you.

FAQs

1. How much does the Lenskart franchise cost?

 The initial investment comes to between INR 30 to 35 lakhs.

2. What is the royalty charged in the case of Lenskart?

In the case of Lenskart, it charges 6% royalty on sale. 

3. How much time would it take to set up a this franchise?

It takes around 45 to 60 days to set up a Lenskart store, but this depends on a specific location and so on.

4. How many Lenskart franchises can be owned?

Yes, Lenskart allows a good franchise to have more than one store.