India’s retail sector is evolving rapidly, driven by the rise of 10-minute delivery services. Quick-commerce has become an everyday necessity, and one of the biggest names leading this shift is Zepto. From a startup idea to a household brand, Zepto has become a popular choice for professionals and families who value speed and convenience.
This fast growth also creates a major opportunity for local businesses and brands. By completing your Zepto seller registration, you can reach a growing customer base that prioritizes fast delivery and quality products. Zepto’s dark store model also helps keep your products closer to end customers for quicker fulfillment.
In this guide, we’ll explain the full registration process and how to successfully grow your business on the Zepto platform.
What Is Zepto?
India’s biggest quick-commerce platform and expert in the “grocery and essentials delivery in under 10 minutes” space is Zepto. It is one of the most motivational startup journeys in the Indian startup space, as it was started in July 2021 by the duo Aadit Palicha and Kaivalya Vohra, who are childhood friends and dropouts from Stanford University. They had started the business as ‘KiranaKart’ during the COVID-19 lockdown sessions. They realised that it couldn’t be executed well through the partnership model and adjusted to the ‘dark store’ model, renaming it to ‘Zepto’ afterwards.
“Zepto” is an abbreviation of “zeptosecond,” a time unit showcasing their passion for speed. Zepto, by the year 2025, has already become a contender for the title “decacorn” with a $7 billion valuation.
Moreover, they have been able to cover more than 10 large metropolitan cities, as well as Tier 2 cities such as Nashik and Vadodara, with a staggering number of over 900 dark stores.
Key Highlights of the Zepto Journey:
- The Founders: Aadit Palicha (CEO) and Kaivalya Vohra (CTO) founded the company at the ages of 18 and 19 years old, respectively.
- The Growth: Zepto attained a revenue run rate of over ₹11,000 crores in FY25.
- Dark Store Innovation: This is a mini-warehouse located in areas of high demand. The mini-warehouse is closed to consumers and is designed solely for picking and packing orders in less than 60 seconds.
- Expanded Categories: Although it began as an online grocery delivery service, Zepto expanded its categories to deliver products beyond groceries, such as:
- Human Nutrition: Fresh Produce. Fruits, Vegetables, Dairy,
- Electronics: Chargers, headphones, and other gadgets.
- Zepto Cafe: Order ready-to-eat snacks and freshly brewed coffee, which will be delivered within 10 minutes.
- Lifestyle: Beauty products, apparel, and home essentials.
This eliminates the long queues that are associated with the traditional means of e-commerce. Furthermore, it applies the latest AI technology that predicts the next buy for the customers. As a result, the relevant stock is found in the appropriate neighbourhood. In the following article, we shall walk you through how you can collaborate with the rising colossus through the Zepto seller registration.
What is Zepto Seller?
Zepto Seller Partnership means a business collaboration where brands, manufacturers, distributors, wholesalers, or local suppliers work with Zepto to sell products through its quick-commerce platform. Instead of selling directly to customers yourself, you supply inventory that is stored in Zepto’s dark stores or fulfillment hubs, and Zepto handles app orders, picking, packing, and last-mile delivery.
- NPI Management: You also get to launch “New Product Introductions” through the portal. This is where new products are presented in addition to the Zepto app.
- Inventory Synchronisation: The hub allows you to monitor stock levels across various dark stores. Since Zepto relies on lean inventory, staying updated is crucial to avoid lost sales.
- Sales Analytics: Access reports on which products are selling well in which neighbourhoods. Further, you can also use the information for production cycles.
- Financial Settlement: All your bills, commission deductions, and bi-monthly payment information are maintained in this section for easier accounting.
Also Read: Zepto Franchise Cost
Who can become a seller on Zepto?
Zepto searches for trustworthy partners that can retain quality and stock. The criteria for registration as a seller in Zepto usually involve:
- Brand Owners: The ones who own traditional or new D2C brands.
- Manufacturers: These are manufacturers who wish to establish direct contact with urban consumers.
- Distributors & Super Stockists: These are the authorised wholesalers who are in charge of the stock of various popular brands of FMCG products.
- FSSAI-Certified Vendors: Primarily for those with food, drink, or organic produce.
- Authorised Resellers: These are business owners who possess official rights to market a particular brand of products.
Zepto Partnership Requirements
To thrive in the world of 10-minute deliveries, your business needs to be more than just “ready”; it needs to be built for extreme efficiency. This includes several operational and legal benchmarks such as:
- Business Structure: You have to be incorporated as an entity such as Private Limited Company or Partnership for managing the volumes of Zepto services.
- Category Compliance: Your products should belong to popular segments, such as FMCG, fresh groceries or household necessities, demanded instantly by users.
- Restocking Ability: You must prove your ability to refuel the dark store within 24–48 hours to stay away from “Out of Stock” designation.
- Compliance: Valid GSTIN number and relevant licenses (FSSAI in particular) are constant prerequisites of being active on Zepto.
Durability: Your goods should be able to stand quick transportation inside a deliverer’s carry-bag, being durable enough.
Eligibility Criteria Checklist for Zepto Seller Registration
- Legally registered company (Proprietorship, LLP, or Pvt Ltd)
- GSTIN (Goods & Services Tax Identification Number) to sell goods
- Bank account for money transfer
- PAN Card and government identification proof
- Availability to offer fast-moving goods (grocery items, FMCG goods, essential products)
- Continuous stock and availability of products
Document Checklist (2026)
Before you hit that “Apply” button, you’ll want to have your digital folder ready so you don’t get stuck at the verification hurdle. Here are the mandatory documents you must have on hand to complete your registration smoothly:
1. Mandatory Legal & Tax Documents
- GST Registration Certificate: Valid GSTIN with correct HSN codes.
- PAN Card: PAN of the business (company/LLP) or Proprietor.
- Business Registration Proof: Certificate of Incorporation (CoI), Partnership deed, or Shop Act license.
- Bank Account Details: Cancelled cheque or bank statement of the current account.
2. Mandatory Compliance & Location Documents
- FSSAI License: 14-digit license required for all food, grocery, beverage, and health categories.
- Address Proof (Warehouse/Store): Rent agreement, electricity bill, or ownership document.
- Aadhaar Card: For individual KYC verification.
3. Product & Brand Documents
- Product Catalogue: High-quality images (1:1 ratio, 1000x1000px), detailed descriptions, net weight, shelf life, and MRP.
- Brand Authorization Letter/Trademark Certificate: Required if selling third-party or branded products.
- Product Lab Reports: For specific categories requiring quality certification.
How to Apply for Zepto Seller Registration Online
Zepto Seller Registration Process (2026):
The journey of registering as a Zepto supplier is a well-planned procedure aimed at allowing only the best sellers to join the super-fast commerce network. Here is a breakdown of the key processes that you need to complete in order to register:
1. Submitting an Online Expression of Interest
Your journey starts with visiting the Zepto Partner Portal, submitting the requested information such as your business name, core product lines, and annual turnover. It will help their sourcing team to quickly identify whether your products fit into the list of gaps that exist in their local dark store catalogue.
2. Assessment Against High-Velocity Products List
After submitting your application, your product line goes through a review process lasting 15-45 days, where they assess its demand in particular clusters. The objective of their sourcing team here is not to fill any gap but to identify items that align with the shopping habits of consumers in your cluster.
3. Supplier Verification and Document Submission
If you pass the check process, you then proceed to provide your verified business credentials via their secure online seller platform. This process verifies your legitimacy as an operator as well as compliance with all Indian trade regulations and quality standards before making any agreements.
4. Agreeing on Contracts and Category Assignment
After successfully completing all previous stages, you are now ready to digitally sign the agreement letter and be allocated a Category Manager who will be your point of contact throughout your time at Zepto. He or she will help you navigate peculiarities of your market segment, such as pricing strategies.
5. Inventory Upload and Shipping to Dark Stores
The final stage entails uploading your high-quality product images and SKU to be later shipped to designated dark stores in your cluster. Once you finish uploading the inventory in your catalogue, the actual shipment of goods takes place, after which your products become available for delivery.
Zepto Commission, Registration Fees & Payments (2026)
It is crucial to understand the cost structure before you complete your Zepto seller registration. For Zepto, it is all about building a partnership where the cost-sharing is done according to the success achieved through sales.
- Registration Charges: As such, there are no set entry charges for accessing the platform.
- Commission Structure: Commission is charged by Zepto on every successful transaction. This ranges between 10% and 25%, depending on the level of competition in your product category.
- Marketing Contributions: A small percentage of sales is usually contributed by the brands in order to be featured in the “Top Picks” or “Flash Sale” banner.
- Payout Lag: The payment cycle takes 15 days so that you can expect payment of the first half of the month’s earnings by the end of the respective month.
Below, we discuss various types of payments you need to factor in when planning to become a Zepto merchant in 2026:
| Fee Type | Rate/Amount | Notes |
| Commission | 10% – 25% | Varies significantly by category (e.g., lower for staples). |
| Storage Fee | ₹0.80 – ₹1.80/unit/day | Tiered pricing; higher fees for slow-moving stock. |
| Fulfillment Fee | ₹12 – ₹35/order | Covers the cost of picking, packing, and last-mile delivery. |
| Inwarding Fee | ₹5 – ₹12/unit | Charged for receiving and scanning stock at the dark store. |
| GST on Fees | 18% | Standard tax applicable on all Zepto service charges. |
Zepto Seller Account Login & Dashboard – Overview
Your Zepto seller registration ends with you getting your login credentials for the dashboard. The dashboard is designed for speed and efficiency.
- Stock Inwarding: You can make “Purchase Orders” (POs) and monitor the time your stocks arrive at Zepto’s central warehouses.
- Order Tracking: Although Zepto manages delivery, it allows you to track the number of orders that are being processed at any given time.
- Customer Feedback: Rate the products of your competitors based on the feedback you got from the first activity.
- Promotional Tools: Utilise the dashboard to recommend discounts or combos to the Category Manager for increasing your sales during festive seasons.
Zepto Seller Registration Phone Number & Support
If you encounter a roadblock in the registration of your Zepto seller account, assistance can be obtained through the following channels:
- Email Support: You send an email to support@zeptonow.com or dev@zeptonow.com to
- Official Office: First Floor, 773, Sarjapur Main Road, Kaikondarahalli, Bengal
- Assigned CM: After the process commences, your category manager will be your single point of contact for any commercial or technical inquiries.
How Much Can Sellers Earn on Zepto?
- Small Sellers / New Brands: ₹50,000 to ₹2 Lakhs monthly revenue
- Mid-Level Sellers: ₹2 Lakhs to ₹10 Lakhs+ monthly revenue
- Established FMCG / Fast-Moving Brands: ₹10 Lakhs+ monthly revenue possible across multiple cities
Maximizing Your Sales on Zepto
Earning money on Zepto not only involves selling products but also making sure you stay ahead of all other sellers by appearing on the first page of search results while maintaining low storage costs. The following are some key points that can help you maximize earnings:
- Inventory Turnover: It would be best to concentrate on the day-to-day products so that there is no need to pay for higher storage prices.
- Aggressive Prices: Discounting your products’ MRPs will definitely bring you higher visibility and more “Buy Box” opportunities than your opponents.
- Bundling: Making frequent combos of your frequently bought together products may increase your average order price as well as fulfill your fee.
- Monitoring: The seller analytics dashboard allows you to see how much the dark stores are running out of stock.
- Pictures: You should invest in good product pictures as it increases the click-through rate for hungry buyers.
Challenges and Concerns
Though the traffic on Zepto can be quite high, the model is associated with a number of challenges that you need to take into account. They are listed below.
- Margin Pressure: Due to high commissions and fulfillment costs, you have to operate on volume margin profits.
- High Storage Fee: If the items remain in a dark store for 45+ days, storage costs can increase up to ₹2/unit.
- High Standards of Operations: Zepto maintains high SOPs, which means there might be certain penalties for missing restocking timelines.
- Deduction: Sellers should always expect the deduction of TCS from their gross sales amount (1%).
- Hyperlocal Limits: The sales generated through Zepto depend solely on the hyperlocal dark stores that you utilize.
Comparative Analysis: Zepto Seller vs. Other Quick-Commerce Sites
| Feature | Zepto | Blinkit | Swiggy Instamart |
| Delivery Speed | Usually under 10 mins | 10-15 mins | 15-30 mins |
| Listing Process | Managed by Category Manager | Self-serve Hub + CM | Seller Central Portal |
| Primary Focus | Hyper-local groceries & Essentials | Wide range (Electronics/Toys) | Integrated with Food App |
| Commission | 10% – 25% | 15% – 25% | Category-dependent |
Alternatives to Zepto for Sellers
If you’re interested in looking for other marketplaces beyond Zepto, following your registration as a Zepto seller, you may want to explore these alternative options:
1. Blinkit (by Zomato)
Blinkit presently leads the race with a market share of nearly 45% in the Indian quick commerce market. What began as a grocery delivery service (previously called Grofers) now operates as a “digital mall” where everything from milk and bread to premium products such as iPhones, PlayStations, and air fryers can be delivered to customers’ doors in 10 to 15 minutes.
- Business Model: Hybrid inventory-led model, utilising the logistics technology of Zomato, operates with a commission charge of 15% to 25%, and through a dedicated Seller Hub with robust analytics.
- How it Differs: Deepest product line, strongest Tier 2 market, combined benefits of Zomato Gold, very visual “carousel” marketing approach to consumer brands.
2. Swiggy Instamart
Swiggy Instamart is the quick commerce division of the leading food delivery company, Swiggy. It taps into Swiggy’s huge existing base of foodies who are already using the app several times a day. It is famous for “24/7 delivery services across many geographies” to satisfy late-night and/or early-morning cravings.
- Business Model: Dark store partner model, leveraging Swiggy’s 24×7 delivery fleet, commission-based (15%-25%), and highly dependent on Category Manager (CM) partnerships for listing.
- How it Differs: Geographically widest presence (over 500 cities), most significant number of late-night orders, aggregated SwiggyOne loyalty app traffic, effortless cross-sell from restaurant orders, exclusive “Zepto Cafe” in the ready-to-eat category.
3. BigBasket
BigBasket (a Tata group company) itself is a well-known brand for quality products. Although BigBasket’s primary app has huge orders every month for “stocking up” in one go, BB Now is their quick commerce business vertical for deliveries in 10–20 minutes. It’s the go-to option for health-conscious consumers and people in pursuit of high-quality fresh produce.
- Business Model: “Farm-to-Table” inventory-led model with a focus on cold-chain logistics, along with “quality audits” that utilise the “BB Sambandh” vendor portal.
- How it Differs: Highest consumer trust for “Fresh” categories, high entry barriers for quality products, intense competition from Tata private labels, preferred by ‘weekly basket’ consumers, and relatively stable pricing as opposed to deep discounts.
Also Read: Myntra Seller Registration
Conclusion
Joining the Zepto family of businesses can be one of the best ways to ensure that your products reach the modern consumer in India in a lightning-fast time. Although selling as a Zepto seller requires some coordination with the Category Managers, the result in terms of sales and visibility of your brand will give you an enormous payoff.
Since quick commerce is still the king in most of the major cities in India, being one of the early birds on the Zepto platform can give you a competitive edge that traditional businesses can’t provide.
FAQs
Is GST mandatory while selling on Zepto?
Indeed, a valid GSTIN is mandatory in the Zepto seller registration process.
Does Zepto handle the delivery of the products to the customer?
Yes, Zepto takes care of all the last-mile logistics from the dark stores right up to the customer’s doorstep.
Can I post homemade goods on Zepto?
Yes, if you have the necessary business registrations and your packing quality meets standards.
What is an NPI in Zepto?
NPI stands for New Product Introduction. This refers to the process whereby your Category Manager will upload and approve the new SKUs.
Can People Sell Products Using Zepto?
From a technological standpoint, Zepto is meant for business entities. The fact that “You need a GST number and a Business PAN” makes it difficult for the individual seller to register.
But in case you are an individual who has a homegrown brand, and you register a sole proprietorship business, you can always register on Zepto.
How can I join as a Zepto seller?
Apply on the seller’s portal of Zepto, share the information, and get your account approved by their onboarding team.
Which documents do you need for becoming a seller at Zepto?
You require GST, PAN, business registration, bank account, and ID proof.
What is the percentage of commission that Zepto takes from the sellers?
The commission ranges between 10%–25%.
