Baskin-Robbins, one of the world’s leading ice cream brands, has been a favourite for dessert lovers in India for decades. Known for its innovative flavours and premium quality, Baskin-Robbins offers an array of frozen desserts, cakes, and beverages, making it a popular choice across all age groups. For aspiring entrepreneurs, investing in a Baskin-Robbins franchise is a lucrative opportunity in India’s thriving dessert market. The high market growth prompts international brands to expand into the vast Indian market. Baskin-Robbins, the leading global ice cream brand, is today a market leader in India in its business category.
In this article, we will discuss all aspects of how to get a Baskin Robbins Franchise from the Baskin-Robbins Franchise Cost in India to the entire process of a franchise arrangement. We will review where to apply and the support you may expect from the company as a franchisee. At the outset, let’s peek into a short history of the brand that will help you get a deeper insight into the company.
About Baskin-Robbins
Baskin-Robbins was co-founded by ice-cream enthusiasts and brothers-in-law, Burton “Burt” Baskin and Irvine “Irv” Robbins in 1945 in Glendale, California. Irvine Robbins scooped ice-creams in his father’s ice-cream shop in his teen years, whereas Burton Baskin served in the army, where he became well-versed in the art of making ice-cream. Burton Baskin served his delicious ice-cream scoops to his fellow U.S. Navy troops during World War II.
The brothers-in-law merged their names together, upon Burt’s return from the war, to convert their dream of establishing a family-friendly ice-cream parlour into a reality, and Baskin-Robbins came into being. They began experimenting with new flavours and ingredients in 1949 after purchasing their first dairy production factory in Burbank, California.
In 1953, after merging their shops to give birth to “Baskin-Robbins Ice Cream”, they brought the unique concept of 31 different flavours for 31 days of the month into play. Baskin-Robbins has since then been on an exceptional roll and currently has over 8,000 outlets in around 52 countries. The customer count every year exceeds 300 million globally.
Launch of Baskin-Robbins in India
Baskin-Robbins was brought to India in 1993, and since then has managed to capture every Indian’s heart.
Baskin-Robbins was introduced to India through a joint venture with the esteemed Graviss Group which was founded by I.K. Ghai in 1945 and is a pioneer in the F&B industry in India. The group owns and manages Baskin-Robbins in India alongside other brands like The Brooklyn Creamery, Mayfair Banquets, The InterContinental Hotel on Marine Drive, Zaffran etc.
Baskin-Robbins acquires more than 800 exclusive outlets in India in over 230 cities.
What Makes Baskin-Robbins a Franchise Worth Considering?
- Established Global Brand: Baskin-Robbins is a trusted name with a strong legacy and loyal customer base.
- Innovative Menu: With over 1,300 flavours globally and a wide range of frozen desserts, Baskin-Robbins appeals to diverse tastes.
- Growing Dessert Market in India: With rising disposable incomes and increasing demand for premium ice creams, Baskin-Robbins has significant growth potential in India.
- Comprehensive Franchise Support: The brand offers extensive support in store setup, marketing, and operations, ensuring a smooth experience for franchisees.
Different Baskin-Robbins Franchise Models
Baskin-Robbins offers 3 kinds of ice cream outlets, which are as follows:
- Baskin Robbins Kiosks: A minimum space of 150 sq. ft is required for this kind of a Baskin-Robbins franchise outlet alongside an estimated investment of INR 11- 14 L. The minimum frontage area requirement is 10 ft.
- Baskin Robbins Parlour: A minimum space of 300 sq. ft is required for this kind of a Baskin Robbins franchise outlet alongside an estimated investment of INR 13- 18 L. The minimum frontage area requirement is 12 ft.
- Baskin Robbins Lounge: A minimum space of 500 sq. ft is required for this kind of a Baskin Robbins franchise outlet alongside an estimated investment of INR 18- 24 L. The minimum frontage area requirement is 15 ft.
Baskin-Robbins Franchise Cost in India: Breakdown 2025
The Baskin-Robbins Franchise Cost in India varies based on the format and location of the outlet. Below is a breakdown of the estimated costs:
Initial Investment
- Franchise Fee: Baskin-Robbins Franchise Cost in India a one-time franchise fee of approximately ₹4 lakhs to ₹6 lakhs, depending on the location and format.
- Setup Costs: This includes expenses for interiors, equipment, branding, and signage. The estimated cost is:
- ₹10 lakhs to ₹15 lakhs for a kiosk.
- ₹15 lakhs to ₹20 lakhs for a standalone outlet.
- ₹8 lakhs to ₹12 lakhs for an express model.
- Real Estate Costs: Leasing or renting commercial space in high-footfall areas is a significant expense ₹50,000 to ₹2 lakhs per month, depending on the city and locality.
- Licenses and Permits: Securing necessary licenses such as food and beverage permits, GST registration, and health certifications may cost an additional ₹1-2 lakhs.
Recurring Costs
- Royalty Fee: Baskin-Robbins charges a royalty fee of approximately 5-7% of monthly gross sales.
- Operational Costs: These include salaries, utilities, and raw material procurement, typically amounting to ₹1-3 lakhs per month, depending on the outlet size.
- Marketing Contributions: Franchisees contribute a percentage of their gross sales, usually 1-2%, toward marketing efforts.
How Much Can You Earn? Profit & ROI Expectations
Owning a Baskin-Robbins franchise is a profitable venture due to the brand’s strong appeal and high customer demand. Here’s an overview:
- Revenue: A well-located outlet can generate monthly revenues ranging from ₹5 lakhs to ₹15 lakhs, depending on the location and customer base.
- Profit Margins: Baskin-Robbins franchises typically enjoy profit margins of 20-30%, after accounting for operational expenses and royalties.
- Breakeven Period: Most franchises achieve breakeven within 12-18 months, provided they are efficiently managed.
Is a Baskin-Robbins Franchise Right for You? Eligibility & Requirements
Baskin-Robbins is a globally renowned big-name brand. Baskin-Robbins is one of India’s leading and well-established ice-cream chains and hence requires its future owners to tick a few criteria, including:
- Financial Stability: A net worth of at least ₹30-50 lakhs and liquid assets of ₹10-20 lakhs to support the initial investment and operational expenses.
- Prime Location Access: The ability to secure commercial property in high-traffic areas such as malls, shopping streets, or residential neighbourhoods.
- Business Acumen: While prior experience in the food and beverage industry is preferred, it is not mandatory.
- Commitment to Brand Standards: Franchisees must adhere to Baskin-Robbins’ strict quality, branding, and operational guidelines.
Documents Required to Own a Baskin-Robbins Franchise
- Standard Franchise Agreement
- PAN Card
- GST Registration
- Lease/Rental Agreement
- Aadhar Card
- Other documents, if required
How to Apply for a Baskin-Robbins Franchise in India
- STEP 1: Hop onto the official website of Baskin-Robbins (www.baskinrobbinsindia.com).
- STEP 2: On the official website of Baskin-Robbins, you will come across a franchise form.
- STEP 3: Fill the form with the necessary details including your personal and professional details like past experiences, potential investment amount, location etc and submit it.
- STEP 4: After the submission of franchise form, sit back and wait for the Baskin Robbins’ team to approve your request and proceed further.
- STEP 5: You will be guided regarding the next steps by the Baskin-Robbins team.
Support and Training ProvidedReview suggestion
For smooth and successful operations at the franchise outlet, the Baskin-Robbins team provides ongoing and regular support and training. Baskin-Robbins’ team aids the franchisee in the following ways:
- Operations management: Baskin-Robbins consist of an idespread and strong supply chain, capable of supplying frozen desserts all over the globe. This helps the brand segment its market and reach a wider consumer base.
- Business establishment: The Baskin Robbins’ team provides thorough guidance and aid in the furniture, interior and designing of the outlet. The work is monitored while in progress, which enables the possibility of changes at any step.
- Staff training: World-class training is provided to the franchise staff to meet international standards. This enhances the operations and makes the business more effective.
- Branding and promotion: Baskin Robbins’ regularly launches promotional events and offers to increase reach and market. Events can be both pan India or city-specific. All the required information is provided to the franchisees for the successful commencement of these events.
Conclusion: Is it worth an Investment?
The Baskin-Robbins Franchise Cost in India may look high if you are planning for just an entry into the food and beverage industry in India. But when you consider the brand profile, the sales potential and your future growth prospects, the scope of investment and returns suddenly appear lucrative!
Launching a Baskin-Robbins franchise in India provides an exciting opportunity for those eager to join the ice cream market. With its strong brand reputation, the benefits of franchising, and a clear partnership between the franchisor and franchisee, it provides a supportive environment for success. As the ice cream industry grows, Baskin-Robbins remains a global leader, making it an exciting and rewarding choice for those wanting to start franchising.
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FAQs
What is the investment required for a Baskin-Robbins franchise in India?
The cost of owning a Baskin-Robbins franchise in India depends on the store format. It is estimated that the franchise fee is around Rs. 5,00,000. For a kiosk, the total investment ranges between Rs. 11-14 lakhs, while setting up a parlour requires an investment of around Rs. 20-25 lakhs.
What is the cost of the Baskin-Robbins?
The price of Baskin-Robbins ice cream differs based on the location and store type. As a premium ice cream brand, its pricing is generally higher compared to other ice cream brands in India.
What makes the BR brand more expensive in India?
Baskin-Robbins is costly in India due to its use of premium-quality ingredients. The brand also offers a diverse selection of unique flavours, distinguishing it from other ice cream brands. Furthermore, the expense of importing ingredients and equipment from abroad adds to its higher pricing.
What factors contribute to the high cost of Baskin-Robbins in India?
Baskin-Robbins is priced higher in India due to its use of premium-quality ingredients. The brand offers a variety of distinctive flavours that differentiate it from other ice cream brands. Additionally, the cost of importing specialised ingredients and equipment from abroad further increases its price.
